Peter - Marketing mix by Peter Klitgaard Danielsen https://padlet.com/knpeda12/vwrc5r1j146 Knord Lyngby Handelsgymnasium en-us 2018-10-10 10:23:54 UTC 2018-11-12 09:53:55 UTC hello@padlet.com The Assignment knpeda12 https://padlet.com/knpeda12/vwrc5r1j146/wish/291170418
  •  In short, terms presents your business idea.
  •  Make a short description of the strategies of your firm.
  • Make a short analysis of your consumer's buying behavior
  • Make a comprehensive analysis of the marketing mix  for your company . 
  • Make a discussion  about the implications of choices in the strategy has of your marketing mix

    • ]]>     2018-10-10 11:21:02 UTC https://padlet.com/knpeda12/vwrc5r1j146/wish/291170418     Work Plan: knpeda12 https://padlet.com/knpeda12/vwrc5r1j146/wish/291170658 1. Business Idea
    Name & logo
    Idea, vision, Mission.
    Trends
    Internal Situation:
    Business Canvas Model
    Porters Value Chain
    Core Competencies
    2. Strategies
    Porter's Generic strategies
    Ansoff Analysis
    3. Consumer Buying Behaviour
    Market Stimuli (The 4 p's)
    Other Stimuli:
    Economic, Technological, Political, Cultural and Competitive.
    Buyers Black box
    Social factors
    https://blog.paw-prints.com/whats-your-emotional-selling-proposition/

    4. Marketing mix
    Price
    The two different price settings. (Cost Based pricing) & (Value Based Pricing)
    Pricing Strategies: Market penetration pricing, Market skimming pricing, Neutral pricing. 
    The Product life Cycle. 
    Price Elasticity. 

    Product
    Core Costumer Value.
    The Product portofolie.

    Promotion
    Market Communication
    Advertising and Public relations.
    The Promotion Mix

    Place
    Channel Behaviour and organisation.
    Channel Design
    Decision.
    Chapter 13: Retailing and Wholesaling.

    5. Why did I choose as so? Discussion. 
    ]]>     2018-10-10 11:21:58 UTC https://padlet.com/knpeda12/vwrc5r1j146/wish/291170658     Busines Idea knpeda12 https://padlet.com/knpeda12/vwrc5r1j146/wish/295810416 - Trends: 
    1. A rise in the average age of elderly people. 
    2. Spending more time in the garden. 

    - A product that combine these trends. 
    - A garden tool
    - Easier and more enjoyable for elderly people to work in the garden. 

    - Target group: 
    - The senior group and those of 65+ years. 


    ]]>     2018-10-23 07:28:30 UTC https://padlet.com/knpeda12/vwrc5r1j146/wish/295810416