Summer 2024 + Haring by Nathan Gould

Look at the Pride Festival-specific brainstorm

walkerartnathan — 2024-09-20 21:59:30 UTC

Free Passes for All

lauramoran11 — 2024-10-02 18:16:39 UTC

Cardamom collaboration

lauramoran11 — 2024-10-02 18:16:52 UTC

More Mini Golf specific messaging

lauramoran11 — 2024-10-02 18:17:15 UTC

Singular OOH focus

lauramoran11 — 2024-10-02 18:17:32 UTC

MSP baggage claim

lauramoran11 — 2024-10-02 18:17:41 UTC

Video content has long runway

lauramoran11 — 2024-10-02 18:18:41 UTC

Determine marketing vs publishing needs early on

staff photoshoot

lauramoran11 — 2024-10-02 18:18:50 UTC

train wrap :(

lauramoran11 — 2024-10-02 18:18:57 UTC

bus wrap :)

lauramoran11 — 2024-10-02 18:19:02 UTC

MetroTransit partnership

lauramoran11 — 2024-10-02 18:19:50 UTC

Theoretically strong, practically weak

North & Indigenous community engagement

lauramoran11 — 2024-10-02 18:20:10 UTC

Part of the neighborhood plan

TikTok & Influencer

lauramoran11 — 2024-10-02 18:20:36 UTC

We will have a new website next summer, how does that impact visitor experience?

lauramoran11 — 2024-10-02 18:21:00 UTC

"useful" swag

lauramoran11 — 2024-10-02 18:21:33 UTC

rando a-frames in hallways

lauramoran11 — 2024-10-02 18:22:38 UTC

new wayfinding systems

lauramoran11 — 2024-10-02 18:22:48 UTC

LIGHTPOLES

lauramoran11 — 2024-10-02 18:23:06 UTC

Ashley gets a GOLD STAR

lauramoran11 — 2024-10-02 18:23:24 UTC

Programming can impact our messaging!

lauramoran11 — 2024-10-02 18:23:56 UTC

Dependant on MI, PELI, and PA summer programs - some are real draws! Some are not

More email banners

lauramoran11 — 2024-10-02 18:24:11 UTC

phased creative

lauramoran11 — 2024-10-02 18:24:21 UTC

Light poles

2024-10-02 20:10:21 UTC

Pride Festival

2024-10-02 20:10:58 UTC

Pride Festival is a significant lift

2024-10-02 20:11:34 UTC

Use Equity Action tool to determine summer "tabling" strategy

2024-10-02 20:12:09 UTC

Start early planning

2024-10-02 20:12:47 UTC

Co-budget with PELI for next summer

2024-10-02 20:13:17 UTC

Evening "social" media preview

2024-10-02 20:13:37 UTC

Wallpaper in the lobby/store

2024-10-02 20:13:54 UTC

Engaging local LGBTQ+ community

2024-10-02 20:14:39 UTC

Free pass wasn't clear that it was as free pass to the galleries

2024-10-02 20:15:10 UTC

Submit photo requests early

2024-10-02 20:15:43 UTC

Marketing photo shoot in advance

2024-10-02 20:15:52 UTC

Something about membership party being exclusive

2024-10-02 20:17:19 UTC

Include the full design studio in the process, good cross-departmental collaboration

2024-10-02 20:17:49 UTC

Deliverable routing, packing of routing + feedback

2024-10-02 20:18:10 UTC

Pocket door -- it was an Instagram moment, Cardamom staff liked it

2024-10-02 20:18:45 UTC

Wayfinding signage -- need to be more clear, arrows

2024-10-02 20:19:00 UTC

"lines" don't inspire pre-booking

2024-10-02 20:22:34 UTC

Broad distro passes don't seem to convert

2024-10-02 20:23:06 UTC

Add-on programming

2024-10-02 20:24:09 UTC

Partnership on Reader articles (e.g. Visual AIDS)

2024-10-02 20:24:24 UTC

Hennepin Wall

2024-10-02 20:24:29 UTC

More visual element at our booth (e.g. photo opp)

2024-10-02 20:24:55 UTC

Pre-show for gallery ticket buyers

2024-10-02 20:25:12 UTC

Design campaign got a little stale, phase focused on "last chance"

2024-10-02 20:26:01 UTC

Mini golf to program

2024-10-02 20:27:13 UTC

Dedicated mini golf campaign, separate from exhibition campaign

2024-10-02 20:27:45 UTC

New mini golf holes (press coverage is low)

2024-10-02 20:27:56 UTC

Adding mini golf to exterior wall

2024-10-02 20:28:57 UTC

Mini golf vinyl photo opp for visitors

2024-10-02 20:29:20 UTC

Explore advertising at the Mall of America

2024-10-02 20:31:05 UTC

Include terraces in the campaign, amenity

2024-10-02 20:33:34 UTC

Shop inventory might not match level of ad spend

2024-10-02 20:35:47 UTC

Integrate shop products w/i exhibition campaign

2024-10-02 20:36:14 UTC

Art Fest poster was a really successful product "special one of a kind product"

2024-10-02 20:36:52 UTC

We didn't talk about "garden" in the campaign, this might be different for the coming year. We might not need to say "garden" local ads, but certainly for tourism.

2024-10-02 20:37:44 UTC

A show like Haring is a really big lift, and other things will be impacted (e.g. Avant Garden)

2024-10-02 20:38:54 UTC

Prioritizing from executive level down to individual teams

2024-10-02 20:39:44 UTC

We had a "Sadie halo"

2024-10-02 20:40:02 UTC

Feedback: Marketing didn't reflect a new "take/spin" on Haring

2024-10-02 20:40:44 UTC

Pivot messaging mid-campaign

2024-10-02 20:42:13 UTC

Buying billboards near state fair

2024-10-02 20:43:07 UTC

Process misc notes

walkerartnathan — 2024-10-02 22:59:14 UTC

Customized gallery pins, work with VE next time, order more

Fans were great, 2K too many

Member tote successful

Member Party strategy

Good collaborators

Standable signage in the garden, exterior entry

Waterproof standable signage, and blowing over

Flatpak was a missed opportunity, could have been a pop shop

Gallery proposal — was news-worthy

Add mini golf hole within the building

Shade in garden, on terraces, for mini golf

Sell food and drink on the terraces

Idea: Celebrity mini golf tournament

Picnic tables on grass above Cardamom

Bringing people over to IH3 (finish your visit)

Photobooth in IH3

Clear signage that says "SHOP" not "IDEA HOUSE 3"

Signage that says "please touch" at IH3

Take orange wall down, doesn't look open

Art in the Hennepin hallway (it's coming!)

Leif wants a Calder in his "office"

We have a chandelier of local rocks, that used to be in Hennepin hallway

More book walls