The Ad Evolution of Chocolate by Elizabeth Gove https://padlet.com/gove_elizabeth/vvmy281p0dql Follow how marketers advertise chocolate from the the 1950s to the present. en-us 2014-05-03 00:17:10 UTC 2014-05-08 15:52:33 UTC hello@padlet.com http://healthdefine.com/wp-content/uploads/2011/11/homemade-chocolate.jpg The 1950s gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205437 Nestle's Milk Chocolate Bar Commercial

]]> 2014-05-03 00:21:45 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205437 The 1970s gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205451 Cadbury Milk Commercial

]]> 2014-05-03 00:23:11 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205451 The 1980s gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205461 Nestle's Alpine White Chocolate Commercial

]]> 2014-05-03 00:24:07 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205461 The 2000s gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205494 Hershey's Milk Chocolate with Almonds Commercial

]]> 2014-05-03 00:27:47 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205494 The 2010s gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205519 Peanut M&M Commercial

]]> 2014-05-03 00:29:24 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205519 Jib Fowles Appeals gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205652
  • Need for Affiliation
  • Need to Achieve
  • Need to Dominate
  • Need for Prominence
  • Need for Aesthetic Sensation

]]> 2014-05-03 00:40:56 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205652 Jib Fowles Appeals gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205693
  • Need for Affiliation
  • Need for Aesthetic Sensation
  • Need to Escape
  • Need to Nurture
  • Need to Satisfy Curiosity
    • ]]>     2014-05-03 00:43:58 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205693     Jib Fowles Appeals gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205705
    • Need for Affiliation
    • Need to Escape
    • Need for Sex
    • Need for Attention
    • Need for Aesthetic Sensation

    ]]>     2014-05-03 00:45:34 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205705     Jib Fowles Appeals gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205716
    • Need to Escape
    • Need for Aesthetic Sensations
    • Need for Sex
    • Need for Affiliation
    • Need for Attention

    ]]>     2014-05-03 00:46:35 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205716     Jib Fowles Appeals gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205727
    • Need for Sex
    • Need for Aesthetic Sensation
    • Need to Escape
    • Physiological Needs
    • Need to Satisfy Curiosity

    ]]>     2014-05-03 00:47:33 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205727     Meaning gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205790 Nestle's chocolate can bring a family together and invoke a sense of collaborative happiness.

    ]]>     2014-05-03 00:55:13 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205790     Meaning gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205816 If one wishes to attain attention from those they are sexually attracted to, eat Cadbury milk.

    ]]>     2014-05-03 00:55:53 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205816     Meaning gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205827 With the consumption of Nestle's Alpine White Chocolate comes an ideal world or dream with which all worldly stresses vanish.

    ]]>     2014-05-03 00:56:56 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205827     Meaning gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205841 One can leave reality, a life which can be filled with worries and stress, and enter into a brief state of happiness and bliss with the consumption of Hershey's Milk Chocolate with Almonds.

    ]]>     2014-05-03 00:58:06 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205841     Meaning gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205852 Happiness and Wealth can be achieved through the consumption of Peanut M&Ms.

    ]]>     2014-05-03 00:59:04 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205852     Information gove_elizabeth https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205885
    • Intended Audience: All Ages, Specifically People Over the Age of 20
    • Mood: Transitions from Serious to Light and Funny
    • Scene: European Mountains
    • People: Older than 20, Rich, Caucasian
    • Attire: Suits and Gowns
    • Objects: Car, Wolf, Grocery Bags

    ]]>     2014-05-03 01:02:13 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27205885     Information jimmyantaki https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27334638 -Audience: Typical family

    -Setting: Living room

    -Mood: Light, relaxing, happy (the man is proving to others that Nestle's is the best)

    -Attire: Suits/dresses

    -People: all ages

    -Objects: typical home objects (couch, furniture)

    -Message: Nestle's taste is so distinct that anyone of any age can recognize it is the best

    ]]>     2014-05-06 01:41:47 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27334638     Information jimmyantaki https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27336561 -Audience: All ages, slightly directed at a younger demographic

    -Mood: Light, blissful, happy

    -Setting: Chocolate world (adds to the idea of an escape)

    -Attire: Chocolate

    -Objects: Chocolate

    /almond treasure chest]]>     2014-05-06 02:13:54 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27336561     Information theoldrepublicb https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27604879 -Audience: Clearly targeted at adults, ranging from younger (20s) to more middle aged.

    -Mood: Heavenly, perfection but with gravitas, takes itself very seriously

    -Setting: Paradise of a sort, created by white chocolate.

    -Attire: All white, often times angelic robes

    -Objects: the chocolate itself, almonds, magical orb, ice skates, marble columns

    ]]>     2014-05-08 16:50:41 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27604879     Information theoldrepublicb https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27605383 -Audience: Young adults

    -Mood: Upbeat happiness, fast paced joy

    -Setting: Streets of a very busy city during the 1970s

    -Attire: Very trendy for the era, cardigans, hats etc.

    -Objects: Cadbury's Chocolate, cars, street signs, flashing traffic lights

    ]]>     2014-05-08 16:54:19 UTC https://padlet.com/gove_elizabeth/vvmy281p0dql/wish/27605383