c) What are their purpose?

•Understand the key principles of SEO

•Understand how to use Google Analytics to gather insights on website performance

•Understand how to create compelling email marketing campaigns

1000 words

Introduction – 150 words

Objectives of the project 150 words

Research – 100 words

Resources used – 150 words

Outcome/Impact of the Website 200 words

Recommendations 250 words

Price

Ease of use

Convenience

Customer service

Security/SSL

Performance/CDN

Flexibility with CMS

Scalability

Reputation and Reviews

Specialist features

A report with 5 potential keywords/phrases, list their estimated traffic/search volume and keyword difficulty.

Add screenshots here.

1. Wincher: Track Your Keyword Positions and Monitor Your SEO

2. https://trends.google.com/trends/

3. https://answerthepublic.com/

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin%3Dthis-article%2Cin-this-article

Mailchimp

https://mailchimp.com/pricing/free-details/?currency=GBP

1) Brand Message Clarity: Ensure that the website's brand message is clear and easily understood within a few seconds of landing on the site.

2) Visual Consistency: Check for consistent branding elements, including logos, color schemes, and typography throughout the website.

3) Navigation Ease: Evaluate the navigation structure for simplicity and intuitiveness; ideally, it should not exceed 5-7 main items in the top navigation bar.

4) Content Quality: Review content for accuracy, relevance, and grammatical correctness. Ensure it aligns with the brand voice and meets user needs.

5) Responsive Design: Test the website's responsiveness across various devices (desktop and mobile) to ensure a seamless user experience.

6) SEO Optimisation: Analyse on-page SEO elements such as meta titles, descriptions, and keyword usage to enhance search visibility. (On website right click mouse and select page source to see meta keywords etc.)

7) Call-to-Action Effectiveness: Identify prominent calls to action (CTAs) throughout the site and assess their clarity and placement to encourage user engagement.

8) Loading Speed: Check the website's loading speed aim for a load time of under 3 seconds for optimal user retention.

9) Image Quality: Verify that all images are high-quality, properly sized, and relevant to the content they accompany.

10) Link Functionality: Test internal and external links to ensure they are functional and direct users to the correct pages without errors.

11) User Experience (UX) Testing: Conduct usability testing to gather feedback on overall user experience, identifying any pain points or areas for improvement.

12 ) Security Measures: Review security features such as SSL certificates, data protection policies, and regular backups to safeguard user information and enhance trustworthiness.

Deliverables:

Review the websites (not your own!) based on the above checklist. Award up to 10 points for each category 1 - low 10 -high. Total 120 points maximum score.

Create a presentation which contains a slide on each website, giving a breakdown of strengths and areas for improvement , TREAT THIS AS YOUR MINI PROJECT PRESENTATION!

Presentation should be no more than no more than 10 minutes.

Wincher: Track Your Keyword Positions and Monitor Your SEO

https://trends.google.com/trends/

https://answerthepublic.com/

https://pagespeed.web.dev/

Case studies or examples of safeguarding practices in your chosen industry

Why is safeguarding important in both learning and working environments?

What website can users visit for more information

How should stakeholders refer their safeguarding concerns?

Bonus – Optimise the page using Yoast and add AI feature

Additional if you finish early -

Two blogs on the areas you didn't cover, eg EDI and Prevent

Add AI feature

Fully optimised using Yoast

https://safeguardingapprenticeships.xyz/

https://support.google.com/analytics/answer/6367342?hl=en#zippy=%2Cin-this-article

https://pagespeed.web.dev/

https://nordicclick.com/resources/google-ads-preview-tool/

Add your wix website link here

https://www.wix.com/website/templates/html/one-page/landing-pages

c. To showcase your brand, to enable customer sales, to provide valuable information, to provide a contact

• blogs - personal websites

• news

• business

• entertainment - video games/tv

  
  

  information sharing and branding and communication

  
  

b. Blog, Ecommerce, News

c. Allows interaction with the business

b) personal, business, e-commerce, blog

c) provide info

• Starts at 2.95 a month and renews at 10.99 a month

• 24/7 chat and phone support

• Ease of use, beginner friendly, best for small businesses etc.

Hostinger - Budget friendly with global reach

• Competitive speeds especially in Europe and Asia

• Free SSL

• Pricing 2.49 a month renews at 6.99 a month

• 24/7 live chat no phone support

• Budget-conscious users and portfolio sites

Siteground - Strong customer support and reliable performance.

• Free CDN & SSL

• Starts 3.99 a month renews 14.99 a month

• Fast response times and 24/7 support

• Growing websites agencies and developers

• Price: Higher than average.

• Ease of use: Very user-friendly look.

• Convenience: Quick setup, great dashboard tools.

• Customer service: 24/7 support.

• Security/SSL: Strong security features, free SSL included.

• Performance/CDN: Got Google Cloud CDN.

• Flexibility with CMS: Fully compatible with WordPress, Joomla etc.

• Scalability: Great for scaling with cloud options.

• Reputation and Reviews: Highly rated by users.

• Specialist features: Daily backups, staging tools, developer-friendly.

  
  

2. Bluehost

• Price: Affordable, especially for beginners.

• Ease of use: Very easy to set up and use.

• Convenience: Simple integration with WordPress.

• Customer service: Good support, though sometimes inconsistent.

• Security/SSL: Free SSL, decent security suite.

• Performance/CDN: Good speed, Cloudflare CDN available.

• Flexibility with CMS: Optimised for WordPress and others.

• Scalability: Suitable for small to medium growth.

• Reputation and Reviews: Strong reputation, beginner-friendly.

• Specialist features: Marketing tools, integrated domain management.

  
  

3. Hostinger

• Price: One of the cheapest in the market.

• Ease of use: Intuitive control panel (hPanel).

• Convenience: Quick/smooth onboarding process.

• Customer service: 24/7 live chat, said to be responsive.

• Security/SSL: Free SSL, DDoS protection.

• Performance/CDN: Great performance for price - CDN available.

• Flexibility with CMS: Supports WordPress and other CMSs.

• Scalability: Good scalability with cloud hosting plans.

• Reputation and Reviews: Great for value and speed.

• Specialist features: LiteSpeed servers, weekly backups, Git support.

Price:

• cheap price at £2.59 pm

Ease of Use:

• beginner friendly (includes WordPress link)

Convenience:

• Free domain (1st year), unlimited free SSL, weekly/daily backups, free site migration.

Customer Service:

• 24/7 multilingual live chat support. Reviews suggest helpful service.

Security/SSL:

• Free unlimited SSL certificates, DDoS protection, malware scanner, WHOIS protection.

Performance/CDN:

• Fast and can be boosted

Flexibility with CMS:

• Strong WordPress support with AI tools, supports other popular CMSs.

Scalability:

• VPS and cloud hosting options for growth.

Reputation and Reviews:

• Highly rated for value, performance, and ease of use.

Specialist Features:

• AI website builder, unlimited site migration, business emails, multilingual support.

• 
  

2. GoDaddy

Price:

• £6.99 so a bit more expensive

Ease of Use:

• User-friendly with one-click setup; includes “The Hub” for managing sites.

Convenience:

• Free domain for 1 year, free SSL for 1 year (Economy plan), daily automated backups, free site transfer.

Customer Service:

• 24/7 live chat and phone support; includes community forums and text support; generally good but mixed user feedback.

Security/SSL:

• Free SSL for 1 year with Economy plan; basic security features included but less comprehensive than Hostinger.

Flexibility with CMS:

• Supports shared, WordPress, VPS, and dedicated hosting; Managed WordPress plans with automatic updates and security.

Scalability:

• VPS and dedicated hosting available for growing needs.

Reputation and Reviews:

• Largest domain registrar with solid hosting reputation; mixed reviews on pricing and upselling but praised for performance.

Specialist Features:

• Automated backups, free site migration tool, staging environment on higher plans, marketing credits.

• 
  

3. Bluehost

Price:

• Starts at £2.20, more affordable than GoDaddy but slightly higher than Hostinger.

Ease of Use:

• Beginner-friendly, simple control panel, one-click WordPress install.

Convenience:

• Free domain (1st year), free SSL certificate, daily backups (except Basic plan), free WordPress site migration.

Customer Service:

• 24/7 live chat and phone support; generally positive but less praised than SiteGround (replaced here).

Security/SSL:

• Free SSL included, basic security features.

Performance/CDN:

• 100% uptime; good speed and reliability; CDN options available.

Flexibility with CMS:

• Supports WordPress and other CMSs; managed WordPress hosting available.

Scalability:

• VPS and dedicated hosting options.

Reputation and Reviews:

• Well-known brand with solid reputation; some users report upselling.

Specialist Features:

• Marketing credits, enhanced cPanel, WordPress integration.

Price: competitive pricing

Ease of use: user friendly for beginners

Convenience: offer free domain for the first year

Customer service: 24/7 customer support

Security: include free SSL certificates

Performance: exceeds competitors speed

Flexibility with CMS: optimised for wordpress

Scalability: allows users to scale their websites as needed

Reputation + reviews: one of the more well known hosting providers globally

Special features: easy to use without needing knowledge of coding/ AI tools for optimisation

Wix

Price: offer a range of different plans for smaller businesses to larger scale businesses

Ease of use: easy to use without coding experience

Convenience: domain provider and website builder all in one place

Customer service: 24/7 customer support

Security: include free SSL certificates

Performance: automatically optimises for mobile use

Flexibility with CMS: limited customisations for theme switching

Scalability: offers upgrade plans to scale as needed

Reputation + reviews: used globally with over 258 million users

Special features: AI tools and industry specific apps e.g. wix hotels, wix restaurants

Hostinger

Price: affordable plans and renewable rates

Ease of use: user friendly, easy to navigate

Convenience: all in one place for hosting and website building

Customer service: 24/7 customer support, responsive live chat

Security: include free SSL certificates with all plans

Performance: global reach with data centres in multiple locations

Flexibility with CMS: drag-and-drop website builder, easy to use

Scalability: offers a range of hosting options

Reputation + reviews: 4.6 rating on TrustPilot from over 27,000 reviews

Special features: offers an AI-powered website builder to assist users in creating websites quickly

price: provides deals and discounts on their usual pricing eg 1 website £47.88 yearly, and 30 day money back guarantee

ease of use and convenience: they offer 'the hub' which is one dashboard that saves you time to use

customer service: 247 free customer service support

Security: their hosting security is on the job 24/7 to monitor suspicious activity and help deflect DDoS attacks.

Performance: Global Data Centers for speedier load times.

Flexibility with CMS:

Scalability: they offer flexible resources to help you grow - with integrated site optimization tools like CPU, memory, entry processes, I/O

Reputation and reviews: 4.6 trustpilot review, 100%

ScamAdviser trust score

Fasthosts

price: offer discounts eg SAVE 86%- was £7 now £1 / month for 3 months

Performance: uses local UK data centres, the latest industry tech, and 25+ years’ experience

Security: ISO 27001-certified data centres boasting the latest in hardware and software security, plus on-site engineers monitor things 24/7, free SSL

Customer service: real people can support 24/7

Reputation and reviews: 4.7 trustpilot review, good customer reviews

Blue Host

Price: affordable

Convenience and Ease of use: easy for beginners, easy to install wordpress

Security: free SSL

Scalability: allows for small to medium

growth

Customer service: 247 live chat

reputation and reviews: 4.3 trust pilot

Fast loading - host images on another place, less wasteful heavy content

the appearance of the website eg: design, images etc...

cta buttons accessibility

User friendly-ness

Content

Security

2. Imagine you own an online store. What kind of information would you want to know about your visitors?
I'd want to know what country they come from for location targeting, what they buy/best product and how long they stay on my site for/bounce rate.

3. Imagine you just launched a blog. What would be the first thing you'd want to know about your visitors?
I'd want to know how many people are reading and which posts are most popular to create more blog posts similar to that and get an idea of what my audience's interests are.

4. If a company is running ads to promote a product, how do you think they measure whether those ads are working?
They would check their clicks, CPA, conversions and ROAS from the ads if they were a sales/performance-focused business.

5. If you notice that most users leave your site after visiting just one page, what changes might you consider making?
I’d improve content, add internal links to other pages or make the site more engaging with stand-out features and colours.

6. Why do you think it's important to track how long users stay on a page or how many pages they visit?
It shows how interested people are and how useful your content is. The more this is improved the higher your CVR will be.

7. What would you do if you noticed that users were abandoning their shopping carts before completing a purchase?
I’d simplify the checkout process as much as possible, offer discounts or send reminder emails.

8. How do you think digital marketing, e-commerce and social media managers use GA4 to make better decisions?
They use it to see what works, who their audience is and where to improve depending on GA4 data.

9. How do you think AI will change the way companies use analytics in the next 5–10 years?
AI will help predict trends, give forecasts, personalise experiences and automate insights and reports (YAY).

10. Do you think understanding analytics is a useful skill for your future marketing career? Why or why not?
Yes, because it helps you make the most informed/smart decisions based on real data in the business.