Padlet Journal by https://padlet.com/dicay012/vu7l5qbqz2eh14m5 80 possible ideas en-us 2022-03-09 06:06:12 UTC 2025-11-08 04:41:16 UTC hello@padlet.com https://padlet.net/icons/png/1f92a.png 80 Ideas dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2085464306
  • Movies
    • Animated
    • Action
    • Drama
    • Horror
    • Thriller
    • Sci-Fi
  • Gaming
    • FPS style games
    • Racing
    • Adventure
    • Mobile Gaming
    • Esports
    • Streaming
      • Career out of streaming
      • Types of streaming
  • Sports
    • Soccer
    • Football
    • Boxing
  • Food
    • Pizza
    • Italian Food
    • Zeppole
    • Italian pasta sauce
  • Architecture
    • Classical Architecture
    • Modernism 
  • Racism Awareness
    • Indigenous issues
    • Domestic Violence issues
    • Native Americans
  • Coffee
    • Coffee Beans
    • Caffeine
  • Music
    • Italian Music
    • R&B Music
    • Classical Music
    • Techo Music
  • Alcohol
    • Italian Imported (Grappa)
    • Local Australian made products
    • Spirits
    • Process of production
    • Beers
  • Star Wars
    • LEGO 
      • Effects on children
      • Benefits and educational purposes
  • Mental Health Awareness
    • Impacts
    • Treatments
    • Causes
  • Dropshipping training promotion
    • Processes and rewards
  • Shoes
    • Sneakers
    • Fashion Sneakers
    • Dress Shoes
  • Books
    • Non-fictional
    • Fictional
  • Video equipment
    • cameras
    • lighting equipment
    • audio 
  • Cologne
    • Men's
    • Women's
  • Clothing
    • Hats
    • Shirts
      • T-Shirts
      • Formal shirts
    • Pants
      • Trousers 
      • Shorts
      • Jeans
  • Jewelry
    • Watches
    • Necklaces
    • Rings
    • Ankle bracelets 
    • Bracelets 
    • Earrings
  • Sporting equipment
    • Football boots
    • Shin pads
    • Gloves
    • Helmets
    • etc
  • Mobile phones
    • Apple 
    • Samsung
    • Differences between Samsung and Apple
    • A new and improved mobile phone that's the best of both
  • Monuments
    • Museums
    • Art Galleries
    • Indigenous galleries 
  • Computers
    • Laptops
    • PC
      • How / learn how to build them
    • Touch screen
  • Optometry
    • Effects of digital devices on eyesight
    • Eyeglasses
  • Engineering
    • Civil
    • Mechanical
    • Electrical
  • Space
    • The study of space
    • The space station
    • Rockets
    • Astronauts
    •  






    ]]>     2022-03-09 06:28:50 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2085464306     Initial Idea dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2097403116 Focus my ideas on my Italian culture and food-related topics as food is of large importance in Italian culture.

    The approach is to promote an Italian tomato pasta sauce brand through its homemade/fresh approach with fresh ingredients and non-processed ingredients. "Nonna's Way!"

    Brand Name Ideas:
    • Nonna's Way
    • The fresh taste
    • Nonna's touch
    • Home of Italy
    • Italy's Way
    ]]>     2022-03-16 06:06:30 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2097403116     Conceptual thinking dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2109134554 Create an idea that isn't known or is common. The topic can be similar but advertisers a new idea or concept. 
    The goal is to hopefully create an interest in a similar audience but capture them in a different way.

    This could include:
    • Promoting a video that would be expected to target a certain audience, but introducing and attracting other similar audiences as well.
    • Giving a product a 'twist' and a different approach on it.
    ]]>     2022-03-23 07:05:18 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2109134554     Initial Thoughts dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2109165474 My initial thoughts about the course were very open and exciting as I have done a little bit of video making and I really wanted to learn how to do it properly. Plus, targeting audiences correctly was one thing I had read in the outline of the course which was a particular interest of mine in a personal task in creating an online business. Learning these tools and techniques in digital media and advertising would help largely in my approach to advertising.]]> 2022-03-23 07:31:33 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2109165474 Target Audience dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128937046 The target audience I plan to target in my promotional video would be specifically:
    • Italian culture
    • Elderly
    • Mothers/Fathers cooking for children
    • Non-processed buyers
    • Vegetarians 
    I plan on targeting these audiences due to the similar comparisons to one another and how each individual audience would have a high interest in the story behind the product.
    ]]>     2022-04-04 15:47:48 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128937046     Inspirational Promotional Video Example #1 dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128938817 Leggos Italian cooking sauce promotional video. These number of different promotional videos help target different audiences is open to a range of interpretations in a number of different audiences!]]> 2022-04-04 15:48:38 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128938817 Inspirational Promotional Video Example #2 dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128949042 Another Leggos promotional video. This one I particularly like as it has both a cheerful and warm approach in the ideas behind the advertising. I feel drawn in as it has high relevance to myself and my Italian culture with my Nonna (Grandmother)!]]> 2022-04-04 15:54:01 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128949042 Inspirational Promotional Video Example #3 dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128963073 A Barilla promotional video focuses more on the Pasta rather than the sauce, but the approach in the video creates good ideas in a couple of different ways. Firstly, having a famous celebrity creates attraction, interest, and validity within the video, and secondly, the use of camera angles around the preparation of freshly cut ingredients, specifically the tomatoes creates a form of assurance that the food is fresh and non-processesed.]]> 2022-04-04 16:01:06 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128963073 AIDA dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128964639 ATTENTION
    Capturing the surroundings to create the feeling of being within the space and a part of it. Creating the feeling of warmth, happiness, and security within a home space.

    INTEREST
    Using the targets audience's interest in how it reminds them of their own lives and how Italian cultural families interact with one another. Grandparents, family, dinner arrangements, etc. These all bring the feeling of similarity and comfort to feel secure in what they're watching and potentially purchase the product.

    DESIRE
    Nonna tastes the sauce and says, "Oohhhh, tastes like heaven. But only after Nonna's touch"

    ACTION
    Showing them the freshly washed, cut, and cooked ingredients, and the process of it being complete (In a short period) at the end shows that it's the best. Nonna may say:
    "Nothing beats the fresh taste"
    "Nothing beats Nonna's way"]]>     2022-04-04 16:01:56 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2128964639     Inspirational Promotional Video Example #4 dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2129081576 This promotional video is a 'Dolmio' pasta sauce advert. This one is a little different to the others as it is a cartoon based advert to try and attract a younger audience towards and also to give it an iconic look. It still uses the approach of using family, fresh ingredients and the form of excitement of eating lasagne!]]> 2022-04-04 17:02:05 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2129081576 dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130566152 After completing my mind map, my message and idea still remains the same with no alterations to it. The mind map really opened up a number of actions that will be made in the creation of the video in relation to narrowing down my target audience, capturing specific parts in the video, what emotions it will create and where it could possibly be located in creating and capturing it all as one.]]> 2022-04-05 12:39:36 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130566152 Treatment dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130604485 The camera pans into a home kitchen with a grandmother facing her back towards the camera chopping up ingredients.

    "When you make Nonna's sauce, you have to use the best ingredients"
    - Cuts to a scene being first-person walking through a crop field of fresh tomatoes that haven't been picked.
    - Then someone takes a tomato off the branch and then cuts back to nonna.
    - Close up and slow motion of tomatoes being washed under a tap in a sink
    - Switches to the tomatoes being cut close up to see the detail and vibrant red colors of the tomatoes.
    - Switches quickly back to a view of Nonna saying:
    "Make sure you don't cut yourself, otherwise I will hear it from your mother" (This is said in a humorous way to create laughter in the video)
    - Show the tomatoes being thrown up in the air with water around them to create excitement
    - Show clouds of herbs being thrown up as well next to them
    - Show cooked spaghetti being thrown up as well next to them
    - As they all fall slowly, it all funnels together and cuts to a scene of a young boy eating a fresh plate of spaghetti
    "Nonna, but how do you get it to taste sooooo good"
    - Camera switches to a close up of Nonna's face winking directly at the camera and saying:
    "It only tastes good after I give it Nonna's little touch of love ""Wink"""
    "Haha, okay Nonna, but really, how do you do it"
    - Camera pans to Nonna holding a jar of *Brand Name* pasta sauce and says:
    "Nonna only cooks with *Brand Name* pasta sauce. Nothing tastes better *Brand Name*
    - Cuts to a scene of fresh ingredients falling into the jar and the lid on top acting as a suction/black hole to close the jar.
    - Has a black background with the Jar isolated with text on the screen saying:
    "It doesn't get better than this...... well that's at least what Nonna says"
    - You hear Nonna in the background saying:
    " I heard that"


    ]]>     2022-04-05 13:00:03 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130604485     Tone dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130645723 There are a couple of different tones that I want to create in the promotional video. The feeling of security and warmth within a home to be safe is one of the biggest tones which will be captured throughout the entire video. The other tone would be happiness and laughter to see an elderly woman be so joyful and even a little bit cheeky, so that that emotion can be expressed onto the audience and create that feeling amongst them.]]> 2022-04-05 13:21:24 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130645723 Fonts / Typography dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130657756 I tested between a range of bold, solid, and cursive types of font and I believe that for the intended audience that an authentic cursive calligraphy style would be best suited, such as 'Lucida Calligraphy'.]]> 2022-04-05 13:27:03 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130657756 Colour Palette dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130660545 For the colour scheme, I had chosen a range of red and green to match the vibrant colours of fresh ingredients such as Tomatoes and Oregano. This should create a pop and stand out dramatically from the surroundings]]> 2022-04-05 13:28:30 UTC https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130660545 Bibliography dicay012 https://padlet.com/dicay012/vu7l5qbqz2eh14m5/wish/2130670641
    Chan, T. and Chen, D., 2021. Comparison of Sodium and Saturated Fat Content Between Domestic Pasta Sauce and Imported Pasta Sauce in Canada. BCIT Environmental Health Journal.

    Summary: This source talks about the methods of how grocery store pasta sauces are made and how certain ingredients are vital in their flavor and taste. This source is important in my studies due to the fact of whether pasta sauce can be made solely from fresh ingredients and not processed supplies.

    Fabricant, F., 1992. Sauce Makers Smile At the Rage for Pasta. The New York Times.

    Summary: This source talks about how an Italian cultural family kept their business of making pasta sauce and their processes in making it. Very important to my entire studies.

    Trevena, H., Dunford, E., Neal, B. and Webster, J., 2014. The Australian Food and Health Dialogue–the implications of the sodium recommendation for pasta sauces. Public health nutrition, 17(7), pp.1647-1653.

    Summary: This source talks about the implications of sodium in pasta sauces and its effects on its non-processed nature. A large point in my studies with being able to promote freshly used ingredients.

    Video Example #1:
    Leggo’s Pasta Sauce Commercials TV Ad Collection. www.youtube.com, https://www.youtube.com/watch?v=aF6EjZqvuzE. Accessed 5 Apr. 2022.
    Porretta, S., and H. R. Moskowitz. ‘Optimizing Food Products for Export. A Typical Case History (Pasta Sauce) Demonstrating Testing - Optimization - Segmentation’. Industria Conserve (Italy), 1997. agris.fao.org, 

    Video Example #2:
    Leggo’s - Making The Love. www.youtube.com, https://www.youtube.com/watch?v=vBREKUM8yNg. Accessed 5 Apr. 2022.

    Video Example #3:
    Barilla | Masters of Pasta with Roger Federer & Davide Oldani (Extended Version). www.youtube.com, https://www.youtube.com/watch?v=W7rOLRlqhuM. Accessed 5 Apr. 2022.

    Video Example #4:
    Dolmio Advert Italian Representation. www.youtube.com, https://www.youtube.com/watch?v=dAjff7u3dkk. Accessed 5 Apr. 2022.
    ---. www.youtube.com, https://www.youtube.com/watch?v=dAjff7u3dkk. Accessed 5 Apr. 2022.




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