chapter 13 by Nguyen Thi Khanh Linh (K18 HL)

Classifications of Special Events

kietbui1790 — 2024-03-11 06:28:21 UTC

Corporate events

kietbui1790 — 2024-03-11 06:29:04 UTC

(seminars, workshops, meetings, conferences)

Association events

kietbui1790 — 2024-03-11 06:37:13 UTC

(conventions, trade shows, meetings)

Charity balls and fundraising events

kietbui1790 — 2024-03-11 06:37:49 UTC

Social functions

kietbui1790 — 2024-03-11 06:38:29 UTC

(weddings, engagement parties, holiday functions)

Fairs and festivals

kietbui1790 — 2024-03-11 06:38:29 UTC

Concerts and sporting events

kietbui1790 — 2024-03-11 06:38:48 UTC

Corporate events continue to lead the industry in terms of event business. About 80 percent of the event market is corporate events.

kietbui1790 — 2024-03-11 06:42:09 UTC

Corporate event managers are employed by the company to plan and execute the details of meetings for the corporation’s employees, manage-ment, and owners

kietbui1790 — 2024-03-11 06:42:42 UTC

Corporate events include the following: annual meetings, sales meet-ings, new product launches, training meetings and workshops, management meetings, press meetings, incentive meetings, and awards ceremonies

kietbui1790 — 2024-03-11 06:43:38 UTC

Corporate events benefit several sectors of the hospitality industry. For example, a client may hold an event at a major attraction like SeaWorld or a resort like The Breakers.

kietbui1790 — 2024-03-11 06:44:18 UTC

There are more than 6,500 associations in the United States alone.

kietbui1790 — 2024-03-11 06:45:04 UTC

The majority of the large association conventions are planned two to five years ahead of time, and the destination is a determining factor in the planning process

In the hospitality industry, the National Restaurant Association (NRA), the American Hotel & Lodging Association (AH&LA), and, at a global level, the International Association of Convention and Visitors Bureaus are a few of the many associations that hold conventions

kietbui1790 — 2024-03-11 06:45:50 UTC

In the event-planning industry, professional associations have a great impact in contributing to the development of their members. Professional associations provide training, certification, networking, and assistance with business plans and other consulting services for their members.

kietbui1790 — 2024-03-11 06:47:04 UTC

Charity balls and fundraising events provide a unique opportunity for the event manager to work with the particular group or charity, and a theme is usually chosen for the event

kietbui1790 — 2024-03-11 06:50:27 UTC

One of the key skills that a person entering this category must possess is the ability to plan the event on a set and often limited budget

kietbui1790 — 2024-03-11 06:52:09 UTC

The event manager should also have strong negotiating skills to bargain with vendors on reduced rates or in some cases donated services or products. A smart planner will know how to market and sell the positive public relations that the event could provide to the vendors.

kietbui1790 — 2024-03-11 06:53:57 UTC

The demand for fundraising event planners/managers is one that holds solid ground.

kietbui1790 — 2024-03-11 06:55:45 UTC

Social function planners or managers work on a broad variety of events

kietbui1790 — 2024-03-11 07:00:45 UTC

A social event planner/manager is usually responsible for selecting the venue, determining any themes and/or design schemes, ordering or planning decorations, arranging for catering and enter-tainment, and having invitations printed and mailed.

kietbui1790 — 2024-03-11 07:01:25 UTC

SMERF, which stands for social, military, educational, religious, and fra-ternal organizations, is a category of organizations that also falls into the category of social events.

kietbui1790 — 2024-03-11 07:02:38 UTC

Weddings are the most widely recognized social event. Wedding plan-ners are a key player in the social event category.

kietbui1790 — 2024-03-11 07:04:29 UTC

Effective wedding planners will have contacts formed for a variety of services, such as venues like hotels, wedding locations, decorating, catering, bridal shops, musicians, photographers, florists, and so forth.

kietbui1790 — 2024-03-11 07:05:24 UTC