Client: Crosley Radio by https://padlet.com/kheberly7/vthlp9pzhhdptx7r Made with ♥ en-us 2022-01-11 19:33:19 UTC 2022-01-11 20:11:41 UTC hello@padlet.com https://padlet.net/icons/png/1f399.png Client: Crosley Radio kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986849355 Crosley Radio is a brand that sells record players, telephones, jukeboxes and vinyl records. Their record players have become increasingly popular since 2010. ]]> 2022-01-11 19:35:34 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986849355 Objective kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986856759 1. To help Crosley Radio develop an online presence. At the moment, only their website and reviews from other websites pop up when you search their name. 

2. Help cement the brand. Their focus is record players, but they don't have a brand identity quite yet. 

3. To create a modern advertising campaign that utilizes social media as well as more traditional forms of advertisement. ]]> 2022-01-11 19:38:44 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986856759 Platforms: kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986862056 1. Tik Tok
2. Instagram
3. Youtube
4. Facebook
5. Snapchat
6. Influencers
7. Brand Partnerships 
8. Search
9. Print

]]> 2022-01-11 19:41:13 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986862056 Audiences kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986867890 1. Vinyl Collectors
2. Ages 18 – 35
3. Students and recent grads
4. Medium-income (30k+)
5. No particular race]]> 2022-01-11 19:44:21 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986867890 Crosley's Website kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986871481 2022-01-11 19:46:25 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986871481 Strategy kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986879530 Build a brand presence that focuses on Crosley's unique identity, and will draw in more than vinyl collectors, but new and casual fans as well. ]]> 2022-01-11 19:51:04 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986879530 Ideas kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986895299 1. Invite beginning musicians to send in a copy of their song for the chance of having it turned into an LP (Tik Tok, Insta)

2. Partner with TV shows and influencers that focus on vintage aesthetics or music

3. Create an ad campaign based around who Crosley is for (hint: it's everyone. Showcases people of varying age, gender, race, ability, etc.)]]> 2022-01-11 19:59:37 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986895299 Channels: kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986904329 Paid – Influencers, paid ads on social, working with music magazines like Rolling Stone, Pitchfork etc.

Earned – Starting a blog for Crosley, changing their Instagram strategy, getting them started on other socials

Shared – Improving social, Creating content that is shareable, 

Owned – Instagram, Website]]> 2022-01-11 20:04:58 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986904329 KPI's kheberly7 https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986914997 1. Raise Instagram followers from 38k to 50k within 3 months

2. Increase visitors to the website by 10% within 3 months

3. Increase sales by 3% in 3 months

4. Develop any following on new social including Youtube and Tik Tok. ]]> 2022-01-11 20:11:14 UTC https://padlet.com/kheberly7/vthlp9pzhhdptx7r/wish/1986914997