Chapter 5.2: by Bailee Hornsby https://padlet.com/bhorns0614/vrj41wifjwms Made with serendipity en-us 2017-03-23 14:32:26 UTC 2025-11-13 15:07:13 UTC hello@padlet.com Planning Effectively Advertising: bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162147206
  • product advertising
  • brand advertising
  • corporate advertising

    • ]]>     2017-03-23 14:37:14 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162147206     Product Advertising- bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162149867 2017-03-23 14:43:12 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162149867 Brand Advertising- bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162150773 2017-03-23 14:45:05 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162150773 Corporate Advertising- bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162150978 2017-03-23 14:45:33 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162150978 Advertising Agency: bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162151992 A company that specializes in creating advertising]]> 2017-03-23 14:48:05 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162151992 Advertising Agency Personnel: bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162152909
  • account excuetive-important link between an advertising agency and its clients
  • account planner- work closely with agency accounts and creative staff, producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience
  • media planner-They work within advertising agencies or media planning and buying agencies. They enable their clients to maximise the impact of their advertising campaigns through the use of a range of media.
  • art director- tasks and duties may include: working from a brief with a copywriter, generating ideas to present to the client. working on designs to produce an effective advertising campaign. commissioning specialists, such as artists and photographers, to work on projects
  • copywriter-They mainly deliver the words and verbal content that accompanies the visual elements.
  • creative director-leads at advertising and marketing companies, working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold
  • producer- oversee each project from conception to completion and may also be involved in the marketing and distribution process
    • ]]>     2017-03-23 14:50:17 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162152909     Planning Process: bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162159217
  • advertising plan
  • advertising campaign
  • set objectives
  • determine budget
  • develop creative strategy
  • schedule media
  • develop the concept
  • produce the advertising
  • evaluate the plans effectiveness

    • ]]>     2017-03-23 15:05:24 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162159217     Select the Media: bhorns0614 https://padlet.com/bhorns0614/vrj41wifjwms/wish/162161495 cost
    reach
    frequency
    lead time
    creative brand and corporate fit]]>     2017-03-23 15:11:05 UTC https://padlet.com/bhorns0614/vrj41wifjwms/wish/162161495