2 A ° by Harry

Proposal

DogWithShades — 2021-11-09 15:00:07 UTC

Now we're outside again able to travel around the country people are no longer looking out to be free again, with travel and people booking holidays at an all-time high, instead, we're now outside looking inwards, the proposal of demonstrating students work all around the country through the use of windows and presenting student profiles and work through this medium

Visual mood-boarding

DogWithShades — 2021-11-09 15:15:30 UTC

Pinterest link for concepts and ideas

Ideas to elevate the concept

DogWithShades — 2021-11-11 11:36:21 UTC

- Ask / Interview previous students on what worked and what didn't

- Universal medium to cater to everyone

- Usage of AR incorporated into the concept?

- Graphic content ** - relate to the design discipline, how can you make something overtly relatable?

Considerations

DogWithShades — 2021-11-11 12:07:13 UTC

Considerations of presenting work and profiles of students through the use of scale, space, light and atmosphere to illicit an emotional response

- HAVE TO GET THE YEAR GROUP INVOLVED
- DON'T PRESENT THE WORK LIKE A PORTFOLIO
- GET THEM ENGAGED AND OPEN WITH THE CONCEPT = FUN / STRAIGHT TO THE POINT

Possible name suggestions

DogWithShades — 2021-11-11 12:50:09 UTC

Arbitrary (Im)Possibilities
Remixing Dissent
Apposite Illusion
Breaking Illusion
Apposite ground
Decedant collective
Remixing (Im)Possibilities

(EX)Posed
EXposed
exPOSED

11/11/21

DogWithShades — 2021-11-11 15:07:03 UTC

- Consider what industry is after
- Consider how to present the end of year show book
- how to present invitations
- Where the space is held

-Consider the brand, what is the brand about
- The theme, what is it built upon to start the journey of the brand. = This is what forms the identity.
- Adaptive logo, can it be adapted for specific things

Cognitive map idea

DogWithShades — 2021-11-11 16:13:01 UTC

4 areas, drop a dot where you think you stand within design

(EX)POSED

DogWithShades — 2021-11-11 18:13:56 UTC

In a vulnerable position or situation.
Not covered or hidden; visible.

Touchpoints

1111cws — 2021-11-15 13:38:54 UTC

Windows*
-Vinyl
-Tool/equipment
-Instructions

Touchpoints
-Map*
-Website
-Mobile optimised
-Physical
-Transport/Moving advertisements
-SODA (digital screen)*
-Floor Vinyl
-Sketchbook wall*. Celebrate and expose the work behind the outcomes
-Book/Publication. Acetate/transparent pages, expose the work on its own, remove the information

Exposed

1111cws — 2021-11-15 13:55:43 UTC

Smart Inks
Reveal and show hidden elements of work and identity.
Use torch to expose what we can't see.
Photographs/portraits of our participants which then reveal something about them.
Text - an extra bit of info about their project/work to maybe show something that went wrong or didn't quite work.
Focus on representation, celebration and exposure

Advertising / marketing ideas

DogWithShades — 2021-11-15 14:04:30 UTC

https://global.com/contact/

1111cws — 2021-11-15 14:26:36 UTC

QR Codes

1111cws — 2021-11-15 16:15:02 UTC

Represent everybody as an individual and give them as much exposure as possible.
The degree show is a chance to help facilitate our transition into industry and the wider creative field. Everybody can have there own unique QR code which is tailored for them. It could send them to their own personal website, Instagram, Portfolio, contact details.

To A Degree

1111cws — 2021-11-15 16:24:06 UTC

Sponsorship

1111cws — 2021-11-15 16:44:20 UTC

1111cws — 2021-11-17 13:49:24 UTC

1111cws — 2021-11-17 13:50:30 UTC

1111cws — 2021-11-17 13:54:55 UTC

Exposed booklet idea

DogWithShades — 2021-11-18 13:15:04 UTC

Centre city through every page with the E AND THE X

18/11/21

DogWithShades — 2021-11-18 15:45:17 UTC

- Do you want to elevate the degree show, one night event, a show, movie.

- Pool the money and go to London or somewhere else?

- Do you want industry to see your work or how the degree show functions?

- The branding is to incise, then then the branding slips away and the work takes centre stage.

- Need a character or a physical object that ties the wording together.

-EX Grads

- Is it the brackets that hold the brand / Three elements of the brand [] / EX / (Wording)

- People make the letters in between the [ABC] To spell out a letter

- Find a balance between being extraordinary but don't resort from typical promotion

- Pop ups are the reason to go to the shows, talks , portfolio reviews.

-Categorise the degree show, industry wants to know who does branding, layout, publications etc.

Talk 19/11/21

DogWithShades — 2021-11-19 13:34:24 UTC

- use the camera on the website - Are you feeling exposed?

- Brackets are exposing work - but containing individual work from everyone within individual brackets

- Have a livestream running (exposing) the process of assembling the degree show and having the degree show livestream running for the duration of the event a s a whole so anyone can look into the event and see what's going on

- Livestream can be shared on the website and stream public spaces further than Manchester. This will celebrate both the physical and digital existence of our degree show. Viewers will able to witness the construction of the show beginning to end.

-Students can takeover the camera whilst nothing is happening, instead of watching a stream of our space we can watch students work through their webcams.

- Brackets must have an opening and closing, this is symbolic for our time on the course and signifies the end of the course, thorough that of the closed bracket.

1111cws — 2021-11-19 13:34:49 UTC

[Brackets]

DogWithShades — 2021-11-19 13:37:53 UTC

- Used to isolate a segment of text or data from its surroundings.

- coined the term lunula to refer to the rounded parentheses ( ) recalling the shape of the crescent moon

- [] Idea of inserting something here

- Variable, brackets are a frame for something to exit

- Differentiation in the usage of brackets () [] {} /\ || <> ⟨ ⟩ ⟦ ⟧ ⌜⌝ ⟅⟆

READ ME

DogWithShades — 2021-11-19 13:54:32 UTC

https://en.wikipedia.org/wiki/(_)_(film)

https://youtu.be/nBToJrji0wk

; it uses aleatory methods to release the narrative unconscious of a set of randomly selected films. () is made up entirely of "inserts" from feature films organized according to Oulipian principles. Inserts were usually shot by assistants when star actors, large crews, or expensive sets were not needed.

1111cws — 2021-11-19 15:21:52 UTC

1111cws — 2021-11-22 15:36:23 UTC

Original Exposed idea

DogWithShades — 2021-11-22 15:38:23 UTC

[EX]Posed - Brackets pertaining to separating something from its original context, thus giving it new or individual meaning. The bracket is a frame for our showcase, the work, university, students. The brackets can represent more than just one meaning.

1111cws — 2021-11-22 15:38:58 UTC

You use expressions such as to some degree, to a large degree, or to a certain degree in order to indicate that something is partly true, but not entirely true.

Initial brainstorm session

DogWithShades — 2021-11-22 15:39:16 UTC

Initial brainstorm session 2

DogWithShades — 2021-11-22 15:39:43 UTC

1111cws — 2021-11-22 15:40:32 UTC

phrase. You use expressions such as to what degree and to the degree that when you are discussing how true a statement is, or in what ways it is true. [vagueness]

Kiss my ass

DogWithShades — 2021-11-22 15:42:50 UTC

In order to indicate that something is particular true, but... not entirely

Touchpoints invites

DogWithShades — 2021-11-22 15:56:11 UTC

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.aliexpress.com%2Fitem%2F1005001596410470.html&psig=AOvVaw3QNfNa2f1KwQiyFg2aadSP&ust=1637682908478000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCLjhrLKqrPQCFQAAAAAdAAAAABAO

DogWithShades — 2021-11-22 16:22:38 UTC

BREAKTHROUGH TOUCHPOINTS

DogWithShades — 2021-11-26 12:50:45 UTC

Breaking into industry

- Aesthetic inspired by the idea of dated movement, such as older video games, / 8bit, defined movement / sudden movement

-Y2K

- Website live feed
break/punch through when clicked

links

DogWithShades — 2021-11-26 16:18:06 UTC

1111cws — 2021-11-26 16:18:17 UTC

To A Degree...

1111cws — 2021-11-29 16:13:18 UTC

To a degree challenges the focus of a degree show by giving equal celebration to us and our work.

Not the full picture

DogWithShades — 2021-11-30 10:51:38 UTC

Degree shows only typically show us as designers, to a degree. You don't get the full picture or personality behind a piece of work. We believe the designer and personality inspiring the very work we create is just as important as the outcome, that what "To a degree" aims to celebrate.

Theme/direction

1111cws — 2021-11-30 17:29:54 UTC

concealing & revealing
clarity and obstruction

1111cws — 2021-12-02 13:53:00 UTC

Degree shows often do not fully represent and express students, they just showcase one body of work.
They shows the students to a degree… not fully represented
I want to express this idea within the identity to allow equal celebration amongst us and our work.
the students should form the identity to create exposure for us all
This is us to a degree! Not the full picture
The degree show is based around the theme of concealing and revealing and clarity and obstruction. The contrast reflects the idea.

Font / requested

DogWithShades — 2021-12-02 13:55:04 UTC

Font to use for the branding of To a Degree https://www.myfonts.com/fonts/without-foundry/herokid?refby=getfont&tab=glyphs

DogWithShades — 2021-12-02 13:57:02 UTC

DogWithShades — 2021-12-02 13:57:08 UTC

DogWithShades — 2021-12-03 10:14:34 UTC

DogWithShades — 2021-12-03 10:14:42 UTC

HEROKID font

DogWithShades — 2021-12-03 10:17:00 UTC

Touchpoint idea

DogWithShades — 2021-12-03 12:06:40 UTC

https://youtu.be/MrbGchZXoI4

Pantone Reference

DogWithShades — 2021-12-03 12:14:39 UTC

https://www.google.com/url?sa=i&url=https%3A%2F%2Fwww.pinterest.co.uk%2Fpin%2F543880092499894917%2F&psig=AOvVaw1spwvD4Bks3rPW4bzM79xv&ust=1638620057031000&source=images&cd=vfe&ved=0CAsQjRxqFwoTCIi71sXNx_QCFQAAAAAdAAAAABAD

2 A ° Concept visual

DogWithShades — 2021-12-03 13:28:28 UTC

TO DO

DogWithShades — 2021-12-03 14:48:30 UTC

Jobs

Finish animation - Harry
Social media mock up - Harry
AR filters - Harry

Type posters / experimenting - Cal
Photo Audio - Pictures of H & C - Cal
Website - Cal

Research points
Physical Artefact
Invites
promotion

Animation testing / hiding and revealing concept

DogWithShades — 2021-12-06 11:06:58 UTC

Testing AR Filters

DogWithShades — 2021-12-06 11:10:22 UTC

Testing AR Filters

DogWithShades — 2021-12-06 11:11:14 UTC

6/12 notes

DogWithShades — 2021-12-06 14:24:03 UTC

Updated Contents

1111cws — 2021-12-06 14:24:12 UTC

Logo ✅
- Static Logo ✅
- Animation ✅

Imagery/Photography 🚼
Print 🚼

Website❌
- Design ❌
- Animate ❌

Animations 🚼
- Billboard 🚼
- After Effects ✅
- Student Names ❌
- Digital Posters ❌

Invitations ❌

Social media
- AR Filter 🚼
- Instagram

6/12 notes

DogWithShades — 2021-12-06 14:24:22 UTC

How does the proposal flow

DogWithShades — 2021-12-06 14:51:42 UTC

Starts with...
- Social media
After affects animation

- Invitations

To A Degree Toolkit

1111cws — 2021-12-07 18:41:49 UTC

1111cws — 2021-12-07 19:42:29 UTC

https://we.tl/t-QZVZKAU8Ed

Concept for student promotion

DogWithShades — 2021-12-08 11:34:53 UTC

Web Student Promotion Tile

1111cws — 2021-12-08 19:50:28 UTC

1111cws — 2021-12-08 19:52:46 UTC

1111cws — 2021-12-08 19:56:37 UTC

Updated Toolkit 10/12/2021

1111cws — 2021-12-10 11:43:12 UTC

Invite testing

DogWithShades — 2021-12-10 14:05:06 UTC

TO DO LIST - CAL

DogWithShades — 2021-12-10 15:31:53 UTC

Website - Animate landing page - mockup other pages

- Artifact - Projection animation

- Posters - folding poster / mockups / testing

- Explore book idea

TO DO LIST - Harry

DogWithShades — 2021-12-10 15:31:55 UTC

- Invite - Mockup - Create physical copy / demo

- Social Media - Mockup posts / student profiles / Ar effects

- Posters - folding poster / mockups / testing

- Artifact - Mockup on walls

New Billboard Test 1 (Rough)

1111cws — 2021-12-10 19:55:36 UTC

Updated Billboard Test 2 (linear)

1111cws — 2021-12-10 19:59:53 UTC

https://youtu.be/I7v8er2w_RI

1111cws — 2021-12-10 20:24:56 UTC

test 5000000

1111cws — 2021-12-11 14:16:12 UTC

DogWithShades — 2021-12-14 10:55:16 UTC

DogWithShades — 2021-12-14 10:55:19 UTC

DogWithShades — 2021-12-14 10:55:20 UTC

DogWithShades — 2021-12-14 11:07:15 UTC

DogWithShades — 2021-12-14 11:07:20 UTC

DogWithShades — 2021-12-14 11:07:23 UTC

Oatly - Tone of voice

DogWithShades — 2022-01-06 12:51:01 UTC

https://cdn-a.william-reed.com/var/wrbm_gb_food_pharma/storage/images/media/images/oatly-5/11907490-1-eng-GB/oatly-5.png

Monday Plan 10/01/22

DogWithShades — 2022-01-06 13:01:33 UTC

Finish student profiles - Each design a variation, agree on one - develop further - develop again etc

Post Xmas

1111cws — 2022-01-07 12:56:03 UTC

- Promotional animation finalised (INFO / DATES)
- Student profiles (Squares / animation)
(Posters / prints / stills)
-Website
-Projections (Formatted to sizes - using student profiles as the content)
- Catalogue / Book

- Perspective print (H)
- Floor vinyls mockup
- 3 set Prints (Cal)
- Invite to be completed

Kessels blurb

DogWithShades — 2022-01-12 12:44:45 UTC

https://www.kesselskramer.com/project/vogelbescherming

1111cws — 2022-01-16 14:18:31 UTC

16/01/22

DogWithShades — 2022-01-16 14:29:08 UTC

https://youtu.be/JkNnUrGEPCE

DogWithShades — 2022-01-16 14:46:41 UTC

DogWithShades — 2022-01-16 14:48:47 UTC

UPDATED PROFILES

1111cws — 2022-01-18 15:40:40 UTC