Name 2:

Name 3:

Name 4:

Date:

Grade: 12th

1. What type of advertising is used in this advertisement?

a) Public service advertising

b) Digital advertising

c) Product placement advertising

d) Product advertising  

2. What is the purpose of this advertisement?

a) To inform consumers about the nutritional content of Snickers.

b) To persuade consumers to buy Snickers by addressing hunger.  

c) To promote a healthy lifestyle and eating habits.

d) To entertain viewers with a humorous story.

3. What does the denotation of the image?

a) An abstract design representing hunger.

b) A group of people enjoying a Snickers bar.

c) A cartoon character promoting a snack.

d) A man's face with an animal illustration superimposed, and a Snickers bar.  

4. What is the connotation of the image?

a) The literal ingredients of a Snickers bar.

b) The feeling of joy and excitement after eating a Snickers.

c) Hunger transforms you into something unpleasant; Snickers offers a solution.  

d) The history and manufacturing process of Snickers.

 5. What language technique is used?

a) Repetition

b) Neologism

c) Promise function  

d) Clarity

6. Which persuasive appeal (ethos, pathos, or logos) is strongest in this ad?

a) Ethos (credibility)

b) Logos (logic)

c) Pathos (emotion)  (plays on the emotional idea that hunger makes people irritable, tired, or act unlike themselves.)

d) A combination of ethos and logos.

7. What rhetorical figure is used in the slogan (if applicable)?

a) Metaphor  (metaphor because it implies that hunger transforms your identity)

b) Onomatopoeia

c) Simile

d) Alliteration

8. How does the visual design support the ad's message, considering denotation and connotation?

a) It showcases the variety of Snickers products.

b) It provides scientific information about hunger.

c) The animal visually represents the "not you" aspect of hunger, contrasting with the solution (Snickers).  

d) It emphasizes the importance of sharing snacks with others.

9. What means of communication would this ad use?

a) Could be print, digital, or outdoor  

b) Only mobile advertising

c) Only print advertising

d) Only product placement

10. What audience is this ad likely targeting?

a) Professional athletes.

b) General consumers who experience hunger.  

c) People with specific dietary restrictions.

d) Children under the age of 12.

11. What are the characteristics of the slogan, considering the techniques discussed?

a) Complex and difficult to understand.

b) Concise, promise function, metaphor.  

c) Uses technical jargon about nutrition.

d) Focuses on the price of the product.

 12. What are the characteristics of the logo (if present), and how does it contribute to the message?

a) It is small and inconspicuous.

b) It provides detailed nutritional information.

c) It changes with each advertisement.

d) Recognizable Snickers logo reinforces the brand.  

 13. What is the product or service being advertised, or what behavior is being promoted?

a) A healthy lifestyle.

b) The importance of balanced meals.

c) Snickers bar.  

d) A new form of exercise.

 14. The advertisement encourages consumption of Snickers primarily by associating it with...

a) Long-term health benefits and nutritional value.

 b) A quick and easy way to alleviate negative feelings caused by hunger.

c) Sophistication and a luxurious treat.

d) Sharing and social connection with others.

Name 2:

Name 3:

Name 4:

Date: May 5th

Grade: 12th

1. What type of advertising does the “Moldy Whopper” ad use?

A) Humorous advertising.
B) Comparative / Shock advertising.
C) Testimonial advertising.
D) Celebrity endorsement.

2. What is the main purpose of the ad?

A) To make people aware about poor-quality ingredients.
B) To criticize vegetarian products.
C) To emphasize that the Whopper is preservative-free.
D) To show how delicious the Whopper looks.

3. What is the denotation of the image in the ad?

A) A delicious burger just made
B) A clean, preserved burger in a box
C) A burger being cooked at a grill
D) A moldy Whopper shown after 33 days

4. What is the connotation of the mold on the burger?

A) That Burger King doesn’t care about cleanliness.
B) That mold is tasty.
C) That the food is natural and free of preservatives.
D) That the burger is made with cheese.

5. What rhetorical figure is present in the slogan: “The beauty of no artificial preservatives”?

A) Hyperbole
B) Simile
C) Paradox
D) Pun

6. Which of the following persuasive technique does the ad use to convince the audience of its no-artificial-preservatives message?

A. Pathos – Evoking shock and disgust by showing the burger’s natural decay.

B. Logos – Presenting statistical data on preservative use.

C. Ethos – Leveraging a celebrity endorsement to vouch for the product.

D. All of them

7. What language technique is most clearly used by calling a moldy burger “beautiful”?

A) Euphemism
B) Irony
C) Alliteration
D) Onomatopoeia

8. What does the visual metaphor of the mold suggest?

A) Mold is a good flavor enhancer.
B) Burger King wants to make ugly ads.
C) The burger could be toxic for our health.
D) Mold = natural = good = honest food

9. Why might this ad be considered risky?

A) It copies a competitor’s design
B) It might make customers feel disgusted
C) It uses too much color
D) It’s hard to read

10. What value is Burger King promoting?

A) Low price
B) Artificial ingredients
C) Natural, preservative-free food
D) Fast service

11. Which distinctive feature of the Burger King logo is most prominently displayed in the “Moldy Whopper” ad to reinforce brand identity.

A. The stylized flame above the “i” in “King”
B. The circular bun-shaped emblem surrounding the words “Burger King”
C. The red ribbon banner beneath the word “Burger”

12. Which fast-food chain is responsible for the “Moldy Whopper” campaign?

A. McDonald’s
B. Wendy’s
C. Burger King
D. Subway

Name 2:

Name 3:

Name 4:

Date:

Grade: 12th

1. What type of advertising best describes the "Liking Isn't Helping" campaign?

a) Product placement advertising

b) Mobile advertising

c) Public service advertising  

d) Digital advertising

2. What is the primary purpose of the "Liking Isn't Helping" advertisement?

a) To promote a specific product for sale.

b) To showcase the features of a social media platform.

c) To call public attention to the issue of ineffective online activism and encourage real-world action.  

d) To entertain viewers with a dramatic visual narrative.

3. What does the denotation of the image in the "Liking Isn't Helping" advertisement show?

a) Abstract symbols of social media interaction.

b) A literal depiction of suffering individuals surrounded by "like" symbols.  

c) Happy people using social media to connect.

d) A celebrity endorsing a charitable cause.

4. What is the connotation of the "like" symbols in the "Liking Isn't Helping" advertisement?

a) Positive reinforcement of online engagement.  

b) Celebration of social media's ability to raise awareness.

c) A representation of genuine support and empathy.

d) The potential emptiness or inadequacy of online gestures in addressing real-world crises.  

5. Which persuasive appeal, is most prominent in the "Liking Isn't Helping" advertisement?

a) Ethos, focusing on the credibility of the social media platform.  

b) Logos, using statistics about social media usage.  

c) Pathos, evoking emotions through images of suffering.  

d) A balanced combination of ethos, pathos, and logos.

6. What language technique is most evident in the slogan "Liking Isn't Helping"?

a) Neologism (inventing a new word)  

b) Repetition  

c) Promise function  

d) Concision and Straightforwardness  

7. Where might the "Liking Isn't Helping" advertisement be displayed?

a) Only in print magazines  

b) Only on television broadcasts  

c) Potentially across various platforms, including social networks (digital), print, and outdoor displays.  

d) Exclusively as product placement in movies.  

8. According to "Lesson 3," what response is the advertisement primarily trying to obtain from the audience?

a) Increased use of social media platforms.

b) A feeling of satisfaction from online engagement.

c) Real-world action and volunteerism rather than just online support.  

d) Financial donations to social media companies.

9. Which of the following best describes the ideology that the "Liking Isn't Helping" campaign challenges?

a) The idea that social media is inherently harmful.  

b) The belief that online expressions of support are always sufficient to address social problems.  

c) The notion that advertising should only focus on selling products.  

d) The importance of using stereotypes in advertising.  

10. How does the visual design of the "Liking Isn't Helping" ad, combining images and symbols, relate to the concept of connotation and denotation?

a) It avoids using connotation to maintain objectivity.  

b) It relies solely on denotation to convey its message.  

c) It uses denotation to show the literal situation and connotation to critique the online response to it.  

d) It primarily focuses on aesthetic appeal rather than conveying a persuasive message.

11. Which of the following rhetorical figures is most clearly used in the slogan "Liking Isn't Helping"?

a) Simile  

b) Metaphor  

c) Onomatopoeia  

d) None of the above  

12. What is the primary function of the slogan "Liking Isn't Helping" in the advertisement?

a) To entertain the audience with wordplay.

b) To provide detailed information about the crisis situation.

c) To summarize the core message of the campaign and challenge the effectiveness of online support.  

d) To promote a specific social media platform.

13. If the "Liking Isn't Helping" campaign were to use a logo (beyond the "like" symbol itself), what would be its most likely purpose?

a) To confuse the audience.

b) To identify the organization behind the campaign (e.g., Crisis Relief Singapore) and reinforce its message.  

c) To sell merchandise related to the campaign.

d) To distract from the main message.

2. What is the main goal of the poster?
A) To encourage people to enlist in the army
B) To criticize military policies
C) To sell American-made products
D) To promote a new circus in the city.

3. What emotion is the poster most likely trying to evoke in viewers?
A) Humor and amusement
B) Guilt and shame
C) Confusion and uncertainty
D) Pride and responsibility

4. What is the tone of the message in the poster?
A) Light-hearted and playful
B) Direct and persuasive
C) Formal and passive
D) Mysterious and secretive

5. What makes the image of Uncle Sam effective as a persuasive tool?
A) His smiling expression
B) His relaxed body language
C) His strong eye contact and pointing finger
D) The detailed scenery in the background

6. What does Uncle Sam symbolize in the poster?
A) The U.S. government and national identity
B) A retired military general
C) An average American farmer
D) A famous cartoon character

7. Why might this advertisement be considered iconic?
A) It uses abstract art and modern fonts
B) It was only used in one short campaign
C) It was designed by a Hollywood filmmaker
D) It combines powerful imagery and a memorable slogan

8. Which persuasive technique is most clearly used in the poster?
A) Ethos – Using a public figure to promote the army
B) Logos – Listing facts about military service
C) Pathos – Appealing to emotion and patriotism
D) Humor – Making viewers laugh to relax them

9. What is the denotation of the image?
A) A famous president giving a speech
B) A stern-looking man in red, white, and blue pointing
C) A soldier leading troops in battle
D) A crowd of people celebrating victory

10. What is the connotation of Uncle Sam pointing directly at the viewer?
A) He’s directly asking the viewer to take personal action
B) He’s inviting the viewer to watch a movie
C) He's accusing the viewer of wrong doing
D) He’s explaining how to join the army

11. What kind of appeal does the phrase “I WANT YOU” use?
A) Personal appeal and urgency
B) Logical reasoning with evidence
C) Visual description of battle scenes
D) Celebrity validation

12. What value is being promoted in the Uncle Sam poster?
A) Personal wealth and success
B) Respect for government authority
C) Political rebellion and protest
D) National duty and service

Name 1:

Name 2:

Name 3:

Name 4:

Date:

Grade: 12th

1. What type of advertising is this advertisement?

a) Product advertising

b) Mobile advertising

c) Public service advertising

d) Digital advertising

2. What is the primary purpose of this advertisement?

a) To promote the sale of smoking cessation products.

b) To inform the public about the Dubai Police force.

c) To persuade people to quit smoking by highlighting its negative consequences.

d) To entertain viewers with a shocking image.

3. Referring to "Lesson 3," what does the denotation of the image show?

a) A group of people smoking together.

b) An abstract representation of addiction.

c) A person smoking a cigarette with a visual representation of the harmful effects of smoking on their head, and text.

d) A healthy person exercising.

4. What is the connotation of the image of the smoke on the person's head?

a) It symbolizes the freedom and enjoyment associated with smoking.

b) It represents the social aspect of smoking.

c) It visually suggests the destructive and damaging effects of smoking on the person's health.

d) It is meant to be humorous and satirical.

5. Which persuasive appeal is most prominent in this advertisement?

a) Ethos, relying on the credibility of a celebrity endorser.

b) Logos, presenting statistical data on smoking-related deaths.

c) Pathos, evoking fear and concern about the health consequences of smoking.

d) A balanced appeal to ethos, pathos, and logos.

6. What language technique is most clearly used in the text "SMOKING. A SLOW AND PAINFUL DEATH."?

a) Neologism

b) Repetition

c) Clarity and concision

d) Promise function

7. Considering the means of communication, where might this advertisement be displayed?

a) Only in magazines

b) Only on radio

c) Potentially in print, digital, and outdoor formats.

d) Only as product placement in movies.

8. What response is the advertisement trying to elicit from the audience?

a) A desire to try smoking.

b) An emotional reaction and a decision to quit smoking.

c) Curiosity about the brand of cigarettes being advertised.

d) A sense of nostalgia for smoking in the past.

9. Which rhetorical figure from is most evident in the phrase "A SLOW AND PAINFUL DEATH."?

a) Simile

b) Metaphor

c) Hyperbole

d) Onomatopoeia

10. What is the primary function of the Dubai Police logo in the advertisement?

a) To promote tourism in Dubai.

b) To sell police-themed merchandise.

c) To identify the source of the message and lend authority to the anti-smoking message.

d) To distract the viewer from the main message.

11. Considering the target audience, who is this advertisement most likely intended for?

a)  Children and teenagers.

b)  Adult smokers and potential smokers.

c)  Doctors and healthcare professionals.

d)  Tourists visiting Dubai.

12. How does the advertisement use visual elements to convey its message?

a)  By using bright, cheerful colors to make smoking seem appealing.

b)  By presenting statistics and data in a visually engaging way.

c)  By combining a realistic image of a smoker with a disturbing visual metaphor for the effects of smoking.

 d)  By focusing solely on text and avoiding any imagery.

13. Which language technique from is used in the phrase "YOUR DESTINY IS IN YOUR HANDS. QUIT SMOKING TODAY."?

a)  Neologism (creating a new word)

b)  Repetition (repeating words or phrases)

c)  Promise function (suggesting a benefit)

d)  Clarity and a call to action

1. What type of advertising is used in this advertisement?

a) Product advertising

b) Service advertising

c) Public service advertising

d) Brand advertising

2. What is the purpose of this advertisement?

a) To sell a specific product related to driving safety.

b) To inform the public about new traffic laws.

c) To discourage a dangerous driving behavior.

d) To promote a specific brand of vehicle.

3. What does the denotation of the image show?

a) A metaphorical representation of road rage.

b) A stylized drawing of a traffic accident.

c) A realistic depiction of a car crashed into a truck and a damaged billboard.

d) An abstract design symbolizing the dangers of speed.

4. What is the connotation of the image?

a) Excitement and the thrill of high-speed driving.

b) Caution and the need for vehicle maintenance.

c) Danger, destruction, and the severe consequences of tailgating.

d) The importance of large trucks in the transportation industry.

5. What language technique is used in the main slogan?

a) Simile

b) Metaphor

c) Direct and concise statement

d) Rhetorical question

6. Which persuasive appeal is strongest in this ad?

a) Logos (appeal to logic and reason)

b) Ethos (appeal to credibility and authority)

c) Pathos (appeal to emotion)

d) Kairos (appeal to timeliness)

7. What rhetorical figure is used by showing the damaged billboard?

a) Hyperbole (exaggeration)

b) Understatement

c) Visual metaphor

d) Personification (giving human qualities to inanimate objects)

8. How does the visual design primarily support the ad's message?

a) By using bright and cheerful colors to attract attention.

b) By presenting statistical data on the frequency of accidents.

c) By showing the graphic consequences of tailgating.

d) By featuring testimonials from accident survivors.

9. What is the primary strategy used to influence driver behavior?

a) Offering incentives for safe driving.

b) Providing detailed instructions on how to avoid accidents. c) Creating a strong emotional impact through a visual warning.

d) Appealing to the driver's sense of responsibility and civic duty through logical arguments.

10. What kind of consumer is this ad likely targeting?

a) Primarily professional truck drivers.

b) Exclusively new and inexperienced drivers.

c) All individuals who operate motor vehicles.

d) Specifically those who own red cars.

11. What are the key characteristics of the slogan "TAILGATING ISN'T WORTH IT."?

a) Lengthy and detailed, providing extensive information.

b) Humorous and lighthearted, aiming to entertain.

c) Short, direct, memorable, and impactful.

d) Technical and filled with jargon related to traffic safety.

12. What is the main function of the "GIVE TRUCKS ROOM IT'S THE LAW" logo and text?

a) To advertise a specific trucking company.

b) To provide legal disclaimers related to driving.

c) To highlight a specific context for the dangers of tailgating and reinforce legal requirements.

d) To offer a solution or alternative to tailgating.

13. What is the primary concept or behavior this advertisement aims to promote?

a) Driving at high speeds to save time.

b) Maintaining a safe following distance.

c) The importance of vehicle aesthetics.

d) Aggressive driving to assert dominance on the road.

Quiz: Analyzing the Starbucks Ad

1. What type of advertising is used in this Starbucks ad?
A) Shock advertising
B) Social awareness campaign
C) Promotional/deal-based advertising
D) Testimonial advertising

2. What is the purpose of this advertisement?
A) To announce a new drink flavor
B) To promote healthier drink options
C) To attract customers through a limited-time discount
D) To share Starbucks history

3. What does the denotation of the image show?
A) A rotten coffee cup
B) A coffee being poured
C) A mobile interface offering a deal on drinks
D) A Starbucks employee giving out samples

4. What is the connotation of offering $50 worth of drinks for $25?
A) That Starbucks is struggling financially
B) That Starbucks is generous and values its customers
C) That drinks are overpriced
D) That prices are too low for good quality

5. What language technique is used with “only 5 left!”?
A) Pun
B) Appeal to authority
C) Scarcity
D) Alliteration

6. Which persuasive appeal is strongest in this ad?
A) Pathos – it uses emotional storytelling
B) Logos – it uses logical reasoning and value
C) Ethos – it focuses on Starbucks’ reputation
D) None of them

7. What rhetorical figure is used by showing a frappuccino with the bold "$25" offer?
A) Simile
B) Metaphor
C) Visual emphasis / contrast
D) Irony

8. How does the visual design support the ad’s message?
A) It distracts from the price with too many images
B) It uses bold, simple layout to highlight the value of the deal
C) It shows images of multiple customers
D) It focuses on the product’s nutritional information

7. What strategy is used to make the customer act quickly?

A) Celebrity endorsement
B) Scarcity (limited availability)
C) Free delivery
D) Customer testimonials

8. What makes the deal attractive in terms of value?

A) The price is hidden until checkout
B) Customers can try before they buy
C) It's a 50% discount
D) It includes a free reusable cup

9. Which visual element helps grab attention quickly?

A) Small grey text
B) Plain background
C) Bright orange “50% off” label
D) Payment details

10. What claim is made to suggest high quality?

A) The drinks are made fast
B) Ingredients are from local farms only
C) Beans are among the top 3% in the world
D) The price never changes

11. What kind of consumer is this ad likely targeting?

A) People who avoid caffeine
B) Health-conscious and brand-aware customers
C) Farmers and wholesalers
D) Children and teens

2 c

3 c

4 c

5 c

6 c

7 c

8 c

9 c

10 c

11 c

12 c

13 b

13/13 7.0

Name 1:Massiel Gallardo

Name 2:Genesis Meya

Name 3:Tiare Rojas

Name 4:Emely Saieh

Date: 06/05/2025

Grade: 4°A

1. What type of advertising is used in this advertisement?

d) Product advertising  

2. What is the purpose of this advertisement?

b) To persuade consumers to buy Snickers by addressing hunger.  

3. What does the denotation of the image?

d) A man's face with an animal illustration superimposed, and a Snickers bar.  

4. What is the connotation of the image?

b) The feeling of joy and excitement after eating a Snickers.

 5. What language technique is used?

a) Repetition

6. Which persuasive appeal (ethos, pathos, or logos) is strongest in this ad?

c) Pathos (emotion)  

7. What rhetorical figure is used in the slogan (if applicable)?

a) Metaphor  

8. How does the visual design support the ad's message, considering denotation and connotation?

c) The animal visually represents the "not you" aspect of hunger, contrasting with the solution (Snickers).  

9. What means of communication would this ad use?

a) Could be print, digital, or outdoor  

10. What audience is this ad likely targeting?

b) General consumers who experience hunger.  

11. What are the characteristics of the slogan, considering the techniques discussed?

b) Concise, promise function, metaphor.  

 12. What are the characteristics of the logo (if present), and how does it contribute to the message?

d) Recognizable Snickers logo reinforces the brand.  

 13. What is the product or service being advertised, or what behavior is being promoted?

c) Snickers bar.  

 14. The advertisement encourages consumption of Snickers primarily by associating it with...

 b) A quick and easy way to alleviate negative feelings caused by hunger.

results:

X: 4 - 5 Total Points: 12/ 14=5.9

2:c

3:c

4:c

5:c

6:c

7:c

8:b

9:b

10:c

11:b

12:c

13:d

11/13. 5.8

2.-C

3.- B

4.- D

5.- C

6.- D

7.- C

8.- C

9.- A

10.- C

11.- D

12.- C

13.- B

11/13. 5.8

1: C

2: A

3: D

4: B

5: C

6: A

7: D

8: C

9: B

10: A

11: A

12: D

12/12. 7.0

1.)C

2.)C

3.)C

4.)B

5.)C

6.)B

7.)C

8.)B

9.)B

10.)C

11.)C

12.)C

13.)B

13/13. 7.0

1: b

2: c

3: d

4: c

5: c

12/12 7.0

6: a

7: b

8: d

9: b

10: c

11: b

12: c

1. What type of advertising is used in this advertisement?

a) Product advertising

b) Service advertising

c) Public service advertising

d) Brand advertising

2. What is the purpose of this advertisement?

a) To sell a specific product related to driving safety.

b) To inform the public about new traffic laws.

c) To discourage a dangerous driving behavior.

d) To promote a specific brand of vehicle.

3. What does the denotation of the image show?

a) A metaphorical representation of road rage.

b) A stylized drawing of a traffic accident.

c) A realistic depiction of a car crashed into a truck and a damaged billboard.

d) An abstract design symbolizing the dangers of speed.

4. What is the connotation of the image?

a) Excitement and the thrill of high-speed driving.

b) Caution and the need for vehicle maintenance.

c) Danger, destruction, and the severe consequences of tailgating.

d) The importance of large trucks in the transportation industry.

5. What language technique is used in the main slogan?

a) Simile

b) Metaphor

c) Direct and concise statement

d) Rhetorical question

6. Which persuasive appeal is strongest in this ad?

a) Logos (appeal to logic and reason)

b) Ethos (appeal to credibility and authority)

c) Pathos (appeal to emotion)

d) Kairos (appeal to timeliness)

7. What rhetorical figure is used by showing the damaged billboard?

a) Hyperbole (exaggeration)

b) Understatement

c) Visual metaphor

d) Personification (giving human qualities to inanimate objects)

8. How does the visual design primarily support the ad's message?

a) By using bright and cheerful colors to attract attention.

b) By presenting statistical data on the frequency of accidents.

c) By showing the graphic consequences of tailgating.

d) By featuring testimonials from accident survivors.

9. What is the primary strategy used to influence driver behavior?

a) Offering incentives for safe driving.

b) Providing detailed instructions on how to avoid accidents. c) Creating a strong emotional impact through a visual warning.

d) Appealing to the driver's sense of responsibility and civic duty through logical arguments.

10. What kind of consumer is this ad likely targeting?

a) Primarily professional truck drivers.

b) Exclusively new and inexperienced drivers.

c) All individuals who operate motor vehicles.

d) Specifically those who own red cars.

11. What are the key characteristics of the slogan "TAILGATING ISN'T WORTH IT."?

a) Lengthy and detailed, providing extensive information.

b) Humorous and lighthearted, aiming to entertain.

c) Short, direct, memorable, and impactful.

d) Technical and filled with jargon related to traffic safety.

12. What is the main function of the "GIVE TRUCKS ROOM IT'S THE LAW" logo and text?

a) To advertise a specific trucking company.

b) To provide legal disclaimers related to driving.

c) To highlight a specific context for the dangers of tailgating and reinforce legal requirements.

d) To offer a solution or alternative to tailgating.

13. What is the primary concept or behavior this advertisement aims to promote?

a) Driving at high speeds to save time.

b) Maintaining a safe following distance.

c) The importance of vehicle aesthetics.

d) Aggressive driving to assert dominance on the road.