https://padlet.com/cole_koyanagi310/vp9hidj6z1cj Topic 3 en-us 2019-04-23 22:20:59 UTC 2019-04-29 01:53:40 UTC hello@padlet.com cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353560466 This is a video that explains briefly what programmatic is and how it works, which we all pretty much know. However, the second half of the video explains how this is affecting different people in the industry like publishers and ad agencies and what changes are happening because of this new technology.]]> 2019-04-23 22:43:53 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353560466 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353561170 This is a video explaining the benefits of programmatic which is great for business. However, this doesn't explain what affects programmatic has on the industry or what impacts it has on the world of advertising as a whole.]]> 2019-04-23 22:48:44 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353561170 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353561892 This link leads to another video on programmatic. This is a good simplified explanation of what programmatic is and how RTB works, but again doesn't elaborate on what affect this now has on the advertising industry.]]> 2019-04-23 22:54:26 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353561892 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353562409 This video describes the roles of the different companies is the advertising industry before programmatic, and shows how those roles and processes changed after the implementation of programmatic.]]> 2019-04-23 22:58:32 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353562409 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353562869 This article looks at how technology is affecting the advertising industry.  It discusses how programmatic has made it easier for companies to internalize ad agencies as automation rises in the advertising world.]]> 2019-04-23 23:01:13 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353562869 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353563882 This is another video that talks about how digital marketing is changing and explaining how businesses can better utilize digital advertising. This video does not mention programmatic.]]> 2019-04-23 23:09:01 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353563882 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353564605 This video has a lot of information regarding various changes in programmatic and how it is affecting the advertising industry. This touches on brand safety, transparency, optimization and more.]]> 2019-04-23 23:14:06 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/353564605 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354252392 This is a great article that describes what programmatic is and how it works. But, more importantly, it describes in detail how it is changing the industry, and how jobs and roles are changing due to this new way of advertising.]]> 2019-04-25 19:15:06 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354252392 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354253376 This article really doesn't do anything well. It vaguely describes what programmatic is, and gives very little detail on how it effects e-commerce. ]]> 2019-04-25 19:17:31 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354253376 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354254713 This article does not describe how programmatic affects the industry. It gives more information on what it is.]]> 2019-04-25 19:21:21 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354254713 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354255721 This article gives good information on the risks involved with programmatic, but not sufficient enough information to be placed on my final list. ]]> 2019-04-25 19:24:41 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354255721 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354256723 This video does not expand on how programmatic affects the industry.]]> 2019-04-25 19:27:50 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354256723 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354258358 This video is worth watching, as it gives good info on some common misconceptions of programmatic. However, it doesn't answer our question.]]> 2019-04-25 19:32:54 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354258358 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354857069 This article does not give any valuable information other than a vague description of programmatic.]]> 2019-04-29 01:51:20 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354857069 cole_koyanagi310 https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354857327 This article gives an in depth look into what programmatic is, but doesn't answer the question we are trying to answer.]]> 2019-04-29 01:52:41 UTC https://padlet.com/cole_koyanagi310/vp9hidj6z1cj/wish/354857327