Feldeis'Q Chocojar Business by

ISMAN BIN DOLLAH(86503)

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FELICITY LAONG ALEXIS (83875)

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DEMIAN MAX ANAK JOCKE (83657)

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AHMAD QHOSKHAFARIE BIN JALIM (86259)

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ISABEL BULAN BRUNO(86501)

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MOHD RAISSOLIHIN BIN ABDUL (86648)

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FELDEIS'Q BMC

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READY PRODUCT

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EXECUTIVE SUMMARY

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This is our business logo

Feldeis'Q Chocojar- Crafted with love, Sealed with Chocolate

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Hello chocolate lovers! We're Feldeis'Q Chocojar and we're here to make your chocolate dreams come true in the simplest way possible.

Our Start

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From brainstorming sessions filled with laughter that left us grinning from ear to ear, every moment of our start was fueled by the excitement of bringing something delightful to fellow chocolate enthusiasts like you. So, here we are selling the best chocolate jars for you!

What we do

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At Feldeis'Q Chocojar, we've got something special – Chocolate Jars with all kinds of yummy toppings.

People seem to love what we're doing! Whether it's a gift or just a treat for yourself, our Chocolate Jars are a hit. We're building a group of sweet fans, and we'd love for you to be part of it!

Why it's AWESOME

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QUALITY matters to us. We pick the best chocolates and toppings to make sure every bite is a burst of yumminess.

PRODUCT LABEL

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RM10 for 1 jar.

Included various optional toppings such as;

Oreo, Milo, Cadburry & Kitkat

HARD SELL

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Attention: The statement immediately captures attention by using the urgent and compelling word "Hurry" at the beginning. It also addresses the target audience directly with "chocolate lovers," making them feel personally engaged and interested.
Interest: Interest is maintained by introducing the idea that "exclusive jars are flying off the shelves." The use of the word "exclusive" suggests a special quality, and the phrase "flying off the shelves" creates a sense of popularity and demand, sparking curiosity and interest among chocolate lovers.
Desire: Desire is created through the mention of "limited edition" and the promise of "unlimited satisfaction." The term "limited edition" implies rarity and uniqueness, triggering a desire to own something special. The phrase "unlimited satisfaction" suggests a premium experience, further enhancing the desire for the exclusive chocolate jars.
Conviction: Conviction is reinforced by reiterating the exclusivity and urgency: "Grab yours before they're gone!" This statement builds conviction by emphasizing that this is a time-sensitive opportunity, creating a sense of urgency and the conviction that the product is both desirable and at risk of running out.
Action: The final part of the statement serves as a strong call to action, encouraging the audience to take immediate steps: "Grab yours before they're gone!" This creates a sense of urgency and prompts potential customers to make a quick decision and take action to secure one of the exclusive jars before they run out.

SOFT SELL

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Attention: The statement captures attention by inviting the reader to "Discover happiness in our chocolate jars!" The use of the word "discover" encourages curiosity and sets the stage for the message that follows.
Interest: Interest is maintained by emphasizing the delightful experience of each bite being "filled with yummy chocolate goodness." This description piques the reader's interest by highlighting the enjoyable and delicious nature of the product.
Desire: Desire is created by expressing that the chocolate jars bring "sweet joy to every moment." The phrase "sweet joy" evokes a positive emotion, fostering a desire for a delightful and uplifting experience that the product promises to provide.
Conviction: Conviction is established through the statement, "Because life is sweeter with our chocolate jars!" This reinforces the idea that the product is not just a treat but a valuable addition to life, building conviction that the chocolate jars can enhance the sweetness of one's experiences.
Action: The final part of the statement encourages the reader to take action: "Because life is sweeter with our chocolate jars!" This serves as a gentle call to action, prompting potential customers to consider incorporating the chocolate jars into their lives for a sweeter experience.

INSTAGRAM PAGE

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CAMPAIGN POST

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We are using engagement campaign to motivate customer to interact with our post. we are measuring engagement by tracking:

Likes
Comments
Shares
Profile visits

COPYWRITING POST

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Customer

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Customer

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Customer

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Customer

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TRANSACTION RECORD

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OCTOBER RECORD

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DECEMBER RECORD

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FINANCIAL MANAGEMENT

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Organizational Chart

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Manager:
Lead the Team: The manager guides the team by setting goals, defining the vision, and making sure everyone works towards the company's objectives.

Marketing Manager:
Plan and Promote: Create and execute marketing plans to boost the company's products or services. This involves figuring out target audiences, analyzing competitors, and setting marketing goals.

Assistant Manager:
Support Team Activities: Help the manager by coordinating daily team tasks. This includes organizing meetings, ensuring smooth communication, and resolving team issues.

Promoter:
Boost Visibility: Actively advertise products or services through events, social media, and traditional ads. Craft engaging content to attract and keep the target audience interested.

Financial Manager:
Manage Budgets: Take charge of the budget for marketing efforts. Predict financial outcomes and track actual performance against planned figures.

1. About our Business/company Location/address

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Universiti Malaysia Sarawak (UNIMAS)

Type of Business

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General Partnership

All partners share equal responsibility for the management and financial aspects of the businesses where partners are actively involved in day-to-day operations.

Operating hours

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Monday - Friday

10.00 am - 6.00 pm

Saturday

11.00 - 5.00 pm

Sunday (Closed)

2. Customers problems that we address/solve with our business offerings

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1. Lack of Unique Gifting Options:

Problem: Customers struggle to find unique and personalized gifts, especially in the realm of chocolates.

- Solution: Feldeis'Q Chocojar can provide customized and beautifully packaged chocolate gifts for celebrations and corporate gifting needs.

2. Need for Convenience in Chocolate Purchases:

Problem: Customers face challenges in finding convenient and hassle-free ways to purchase premium chocolates.

- Solution: Feldeis'Q Chocojar can provide an easy and user-friendly online platform for customers to browse, order, and receive their favorite chocolates with minimal effort.

3. Concerns About Ingredient Quality:

- Problem: Some customers be wary of the quality of ingredients used in mass-produced chocolates.

- Solution: Feldeis'Q Chocojar can highlight its commitment to using high-quality, ethically sourced ingredients, appealing to customers who prioritize transparency and premium quality.

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The Business Model Canvas (BMC) is a strategic tool that enables a holistic view of a business by breaking down its essential components into nine key building blocks. These building blocks offer a structured approach to understand, design, and innovate business models. In the context of Feldeis'Q Chocojar, a chocolate jar product, the BMC provides a framework to analyze and refine its strategic approach.

1. Customer Segments
Feldeis'Q identifies its customer segments, potentially targeting chocolate enthusiasts, gift shoppers, and those seeking premium confectionery.

2. Value Propositions:
The unique value propositions for Feldeis'Q Chocojar may include high-quality ingredients, artisanal craftsmanship, and a diverse range of flavors, providing an indulgent and memorable chocolate experience.

3. Channels
Feldeis'Q Chocojar utilizes channels like online platforms, specialty stores, and potentially collaborations with other retailers to ensure broad accessibility for customers seeking its premium chocolates.

4. Customer Relationships
The company establishes customer relationships through an emphasis on personalized service, perhaps offering customization options for orders and engaging with customers through social media to create a sense of community around their brand.

5. Revenue Streams
Feldeis'Q Chocojar revenue streams are generated through direct sales, online purchases, and potentially through partnerships with cafes or retailers that feature their products.

6. Key Resources
The key resources for Feledeis'Q Chocojar involve high-quality cocoa sources, skilled chocolatiers, efficient production facilities, and a strong brand presence.

7. Key Activities
The key activities encompass chocolate production, quality control, marketing and branding efforts, and the continuous exploration of new and innovative flavors to keep the product line exciting for customers.

8. Key Partnerships
Collaborations with cocoa suppliers, packaging providers, and potentially partnerships with retailers or cafes contribute to Feldeis'Q Chocojar success.

9. Cost Structure
The cost structure involves expenses related to raw materials, production, marketing, distribution, and maintaining a skilled workforce to ensure the quality and consistency of the chocolate products.

In conclusion, the Business Model Canvas provides a comprehensive framework for Feldeis'Q Chocojar to strategically approach its chocolate business.

REFLECTION OF FELDEIS’Q CHOCOJAR

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In the chocojar’s reflection, decadent layers of chocolate cascade like a sweet waterfall, each spoonful unveiling a harmonious dance of creamy textures and crunchy surprises. Its essence whispers promises of comfort, transforming each bite into a nostalgic journey through cocoa-laden dreams. Our created chocojar must follow the flow until success and get the sales. We get customer to buy it this chocojar and they give the good feedback until another customer curious to try it Feldeis’q chocojar. We make so many chocojars for restock that customers always ask when they want to restock. We have to make even if it is slow because we want our products to always be of high quality, delicious and incomparable. This is to avoid bad feedback, because it can cause customers to run away and no longer want to buy it.

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ROLES OF GROUP MEMBER

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INSTAGRAM PAGE

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