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      <title>Social Media and Self Branding by Michael Brancaccio</title>
      <link>https://padlet.com/michael_9706/vndqm0soa7uh</link>
      <description>This topic is about social media stars from different social media outlets and how they were able to create a brand from their online personality.  There are many good examples including Pewdiepie, Ricegum, Sommer Ray, Faze Clan etc.  These online stars along with many more have developed strong and loyal fanbases who promote their brand names. </description>
      <language>en-us</language>
      <pubDate>2018-03-31 20:01:42 UTC</pubDate>
      <lastBuildDate>2018-04-02 02:41:02 UTC</lastBuildDate>
      <webMaster>hello@padlet.com</webMaster>
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         <title>Resource #1 - Pewdiepie</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247683197</link>
         <description><![CDATA[<div>This is a video of Pewdiepie at the Nonick gaming conference in 2012.&nbsp; Pewdipie is giving a speech about being the number one YouTuber. Today Pewdiepie is still the biggest content creator on the platform with just under 62 million people in his "Bro Army". He has used his internet fame to develop games of his own and has created partnerships with many different gaming companies in which he endorses their products.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=5-iEQD5s97E" />
         <pubDate>2018-04-01 17:14:49 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247683197</guid>
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      <item>
         <title>Resource #2 - Faze Adapt</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247683925</link>
         <description><![CDATA[<div>Faze Adapt is a well known gaming YouTuber who is part of the Faze Clan. He has over 4.7 million subscribers who call themselves the "Faze Adapters".  The video below is of Faze Adapt being on the news.  Mainstream media realized how much money this 18 year old was making and decided to further investigate.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=XB0eqqxuGD0" />
         <pubDate>2018-04-01 17:26:55 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247683925</guid>
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      <item>
         <title>Resource #3 - Daquan</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247684587</link>
         <description><![CDATA[<div>Daquan is an anonymous Instagram star who posts funny memes on the website. Daquan is unique in the sense that he is one of the biggest users on the platform but no one knows who he is. This Instagram star created a brand out of his fictional character "Daquan" instead of his real name. The article below is an anonymous interview with Daquan about how he got so big on Instagram and why he chooses to stay anonymous.</div>]]></description>
         <enclosure url="https://www.forbes.com/sites/tomward/2018/01/29/will-the-real-daquan-please-stand-up/#28908fa84a0c" />
         <pubDate>2018-04-01 17:37:31 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247684587</guid>
      </item>
      <item>
         <title>Resource #4 - Michelle Phan</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247714249</link>
         <description><![CDATA[<div>Michelle Phan is known as the YouTube makeup guru who cracked the billion dollar makeup industry. She started off making YouTube makeup tutorials but eventually turned her massive following into a business. She started her makeup company "EM Cosmetics" which was a great success at launch. Michelle Phan paved the way for future makeup gurus on YouTube to achieve success. This article below explains the uprising of Michelle Phan's makeup empire. </div>]]></description>
         <enclosure url="https://www.cnbc.com/2016/06/15/how-michelle-phan-turned-a-youtube-channel-into-a-multi-million-dollar-empire.html" />
         <pubDate>2018-04-02 00:56:55 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247714249</guid>
      </item>
      <item>
         <title>Resource #5 - RiceGum</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247716375</link>
         <description><![CDATA[<div>RiceGum is a YouTuber comedian who makes "diss tracks" about other Youtubers. He is one of those social media stars that people either love or hate. His content is seen by some as bullying while other people see his content as meaningless humor. Whether you like him or hate him, RiceGum has found great success on YouTube and has become one of the fastest growing stars on the platform.&nbsp; The article below talks about how RiceGum became the first Youtuber to go platinum for his song "It's Every Night&nbsp; Sis"</div>]]></description>
         <enclosure url="https://trendingallday.com/ricegum-just-went-platinum-everynight-sis/" />
         <pubDate>2018-04-02 01:22:15 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247716375</guid>
      </item>
      <item>
         <title>Resource #7 Sommer Ray</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247717670</link>
         <description><![CDATA[<div>Sommer Ray is an Instagram fitness model who has over 18 million followers. She is one of the website's top models and now, due to her social media fame, makes millions of dollars a year from endorsements and photo shoots. This article below about how Sommer Ray made over 26 thousand dollars off of one Instagram post.</div>]]></description>
         <enclosure url="https://spotmegirl.com/sommer-ray-earns-26275-instagram-post/" />
         <pubDate>2018-04-02 01:33:21 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247717670</guid>
      </item>
      <item>
         <title>Resource #6 - Marques Brownlee (MKBHD</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247719077</link>
         <description><![CDATA[<div>MKBHD is a tech reviewer on YouTube. He is referred to by Google's former VP Vic Gundotra as the "greatest tech reviewer on the planet". He started off as a humble content creator who made tech reviews in his house. Due to his success, he has now expanded into a studio for his reviews and the quality of his videos has improved greatly. His success has also allowed him to create his own merchandise to further promote and expand his brand The link below is an article discussing the launch of the "MKBHD shop".  </div>]]></description>
         <enclosure url="https://www.tubefilter.com/2018/02/13/marques-brownlee-merch-range-video-crew/" />
         <pubDate>2018-04-02 01:48:26 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247719077</guid>
      </item>
      <item>
         <title>Resource #8 - Ninja</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247720009</link>
         <description><![CDATA[<div>Ninja is a famous video game streamer who streams on the website Twitch. Ninja was a recent professional gamer who turned to Twitch to stream his advanced skills. He is most known for playing a game called Fortnite. Ninja has attracted a lot of attention due to his talent and charismatic personality. Just recently, he streamed along side Drake and Travis Scott, two well known rappers. They streamed with him because they too like Fortnite and love to Watch Ninja play often. The stream that featured Drake And Travis Scott broke over 600 thousand concurrent views, an all time record on Twitch. The article below explains how Ninja makes about half a million dollars per month off of Twitch. </div>]]></description>
         <enclosure url="http://www.businessinsider.com/ninja-tyler-blevins-twitch-subscribers-fortnite-drake-youtube-2018-3" />
         <pubDate>2018-04-02 01:59:20 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247720009</guid>
      </item>
      <item>
         <title>Resource #9 - Lele Pons</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247720800</link>
         <description><![CDATA[<div>Lele Pons was the most viewed Viner when Vine still existed. Since the site got shut down, Lele used her massive following to diversify into Instagram comedy and YouTube. She was voted the most influential teen and had the most Instagram story views in 2017. She has achieved all of this success and is only 21 years old. The article below talks abot Lele Pons' success and how to led to brand deals with CoverGirl and Dolce and Gabbana.  </div>]]></description>
         <enclosure url="http://www.businessinsider.com/life-of-lele-pons-most-viewed-instagram-stories-in-2017-2017-12" />
         <pubDate>2018-04-02 02:07:39 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247720800</guid>
      </item>
      <item>
         <title>Resource #10 - Bhad Bhabie</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247721658</link>
         <description><![CDATA[<div>Bhad Bhabie, also known as "cash me ousside girl" got famous after becoming a meme while on Dr. Phil back in 2016. She was on the show because of the troubling relationship between her and her mother. During the interview she said to a member of the audience, "cash me ousside how bout dah".  This instantly became a meme and people started to make fun of her.  Instead of fighting back, she used the meme as a chance to become famous on Twitter and Instagram. She is now a rapper that goes by the name Bhad Bhabie. She recently singed a deal with Atlantic Records and one of her songs went gold. The article below discusses Bhad Bhabie's musical fame.<br><br></div>]]></description>
         <enclosure url="http://popcrush.com/bhad-bhabie-hi-bich-gold/" />
         <pubDate>2018-04-02 02:18:22 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247721658</guid>
      </item>
      <item>
         <title>Conclusion</title>
         <author>michael_9706</author>
         <link>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247722649</link>
         <description><![CDATA[<div>These 10 examples, along with many more, prove how social media stars are able to self-brand and achieve great levels of success. Mainstream media is starting to shift towards social media now more than never. Some of the most popular celebrities of this generation are those who originate from social media platforms. These modern day entrepreneurs demonstrate how anything is possible. If you work hard enough, you can make good money from social media by doing what you love.</div>]]></description>
         <enclosure url="" />
         <pubDate>2018-04-02 02:30:33 UTC</pubDate>
         <guid>https://padlet.com/michael_9706/vndqm0soa7uh/wish/247722649</guid>
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