Creative Journal by Elian Rasekhi

Initial Thoughts

elian_rasekhi — 2020-03-05 02:09:18 UTC

I am slightly nervous as I have never been assigned as task like this before, but I am eager to start the course and complete all tasks. I think may struggle coming up with initial ideas but I believe that once I have a good solid plan that I will be able work through this task with very few issues, and produce a television advertisement.

Promotional Video Ideas

elian_rasekhi — 2020-03-05 02:09:38 UTC

1: Alcohol abuse awareness campaign.
2: A advertisement for a type music software, the advertisement would feature someone using the software.
3: A promotional video for an artist or band.
4: An advertisement for a certain politician, detailing how they plan to serve their constituents.
5: Raising awareness for charities that provide food to those who need it.
6: An advertisement that raises awareness around the issue of party safety especially around the area of party drugs.
7: A TV advertisement for a political party.
8: An advertisement for a particular video-game featuring footage from game play, cut scenes and possibly footage of the developers.
9: A promotional video for a small local business such as a fish and chip shop.
10: An energy drink advertisement, that will promote the drink through some kind of skit(i.e someone is struggling to stay awake and study for and exam but use the energy drink to stay awake).
11: An advertisement for a computer program, that shows off its main features and prices (if it is not free).
12: An advertisement for an upcoming concert or event.
13: A News Station advertisement.
14: An advertisement for a particular toy or toy company.
15: An advertisement for a streaming service, with interviews from people who use the service.
16: A food service advertisement( companies like Uber Eats, Menulog etc) .
17: Chronic addiction awareness, this could be to do with anything from drugs to alcohol or even food disorders(addicted to eating a certain way).
18: Mental or physical disability awareness video, educating viewers about misconceptions about mental and/or physical disabilities.
19: Racism awareness video focusing in racism in Australia throughout the years.
20: A promotional video for a particular website.(i.e a news website, blog, cooking recipe site or a shopping website)
21: An advertisement for cleaning products. (e.g. Eco-friendly, recyclable, for sensitive skin, no harsh chemicals etc)
22: An advertisement raising awareness on the growing gap between wages and the cost of living.
23: An advertisement for a fictional music store.
24: An advertisement for some kind of robot cleaning device.
30: Animal protection/conservation advertisement.
31: A promotional video to raise awareness about the issue of gun violence.
32: A trailer/advertisement for a fictional upcoming movie or TV series.
33: A promotional video for a Downloadable Content Pack for a video-game
34: An advertisement for a particular brand of sports gear featuring an actor or athlete using the gear or sportswear.
35: An advertisement for a new (fictional) web browser focused around protecting the users privacy from hackers and ISPs.
36: A promotional video for new kind of amplifier, highlighting its ability to customize sounds in a different and more precise way.
37: A fictional tribute/ greatest hits album for a real artist.
38: A YouTube channel, one that has a notable cause.
39: A fundraiser of any kind, for example a telethon
40: An advertisement for a raised garden bed system (Vegepod or something similar).
41: A new (fictional) technology that can change the way we live.
42: An educational institution like a college or secondary school.
43: A photography company for events.
44: A printing company for businesses, for example a company that prints business cards, posters and billboards.
45: An advertisement for a clinic.
46: A promotional video for a pharmacy.
47: A beauty spa and massage place(for example : Endota Spa).
48: An advertisement promoting an upcoming convention like AVcon or Supernova.
49: Disability Services such as careers, housing and therapies.
50: An advertisement for a tour of a specific location (e.g. The Barossa).
51: A supplement that people use on a daily basis (e.g magnesium tablets).
52: A food brand or food products.
53: An advertisement promoting tourism in a certain location.
54: A travel agency advertisement.
55: An advertisement for a hair salon.
56: A promotional video for a gym or sports center/recreational center.
57: An advertisement for a caravan park that could feature some aerial shots from a camera drone.
58: A promotional advertisement for a furniture store.
59: A promotional video for a hardware store.
60: Home-ware such as coffee tables being promoted in an advertisement for a furniture store
61: A TV advertisement for a garden center.
62: An advertisement promoting environmental sustainability and Eco living.
63: An advertisement promoting recycling.
64: Bowling Alley promotion.
65: A promotion for a catering hall.
66: An advertisement for a Laser Skirmish facility
67: A promotional TV advertisement for a paintball facility,
68: An advertisement for men's razors.
69: An advertisement for men's electric shavers.
70: An advertisement for women's beauty products(such as makeup, razors etc).
71: A promotion for a fictional TV show.
72: An advertisement for a vehicle.
73: An advertisement for a fashion brand.
74: A TV advertisement for a comedy show.
75: A hotel advertisement.
76: An advertisement for a new application.
77: An advertisement for a sporting event.
78: An electronics store advertisement.
79: An advertisement for a solar panel company/renewable energy company.
80: A promotional video for an airline.

Chosen Message

elian_rasekhi — 2020-03-19 01:58:39 UTC

My chosen promotional message is party safety for teenagers and young adults. I will sell this message a number of different ways. I will use use actors that are around the same age as my target audience, my target audience being teenagers and young adults (17-25 year olds). My advertisement will feature a fictional scenario that is closely related to real life events and may feature some statistics at the end.

Advertising Strategies

elian_rasekhi — 2020-03-19 02:13:55 UTC

Strategy No: 1
Create a fictional situation that closely related to a real scenario and use dark lighting and certain camera angles to show danger and illicit fear in the viewers.

In this scenario a group friends could be at a party when one becomes intoxicated. The intoxicated friends slips into a state on unconsciousness. The friends continue to party forgetting about the unconscious person at the party or then dies due to drowning in their sleep. Then a narrator explain what happened, why and how to prevent it.

Strategy No:2
Have a narration over the situation to provide context and assist the viewers understanding of the advertisement.

The film would start off with a shot of some friends drinking at some kind of party. One person at the party would offer another an unknown pill. A narration would play explaining where drugs are made, images of "drug labs" will be shown on screen.

Strategy No:3
Have some statistics appear on screen while a bad situation is unfolding at a party along with a narration. Along with some call to action and then, preferably a short quote that is easy to remember.

Treatment

elian_rasekhi — 2020-04-06 01:20:51 UTC

The film starts with a group of young people gathered at a party. They can be seen drinking and engaging in conversations with one another. The camera will pan over a large area in an extreme long shot so everyone can be seen. The camera will zoom in on one group of friends standing in a circle, all of whom will consume a mystery white pill.

The camera will then zoom in further on one person in the circle who refuses to take on of the pills, but the others are encouraging them to do so. The hesitant person will then take the pill and the screen will fade to black. A narration will play along with photographs of dumpster and comparing them with photographs of home drug labs.

The camera will fade back in to person taking the pill then a message will show up on screen "do you know where your pills were made?"

elian_rasekhi — 2020-04-06 04:26:27 UTC

Bibliography

elian_rasekhi — 2020-04-06 05:07:01 UTC

Academic Sources
Percy, L. and Rossiter, J.R. 1992, 'A model of brand awareness and brand attitude advertising strategies.' Psychology & Marketing, 9: pp. 263-274.

This paper confirms that using emotion is one of the best ways to sell a product or message like 'party safety'.

Karolien,P, Siegfried,D

2006, Journal of Advertising Research , 46 pp. 18-37

Conveying emotions such as sadness can grab an audience's attention and keep them focused on the message.

Anand,B, Shachar,R, 2000, 'Informative Advertising can be Persuassive',pp. 1-34

Confirms that using some facts and statistics in advertising can be very persuasive.

Other sources
Transport Accident Comission Victoria 2009, Never Drink Drive,video, YouTube, 3 December, viewed April 2020,< https://www.youtube.com/watch?v=otR8V7rlnjA>

This advertisement is very emotional, and parallels real-life events so the audience can understand the gravity of the situation.

Australian Government 2007, Ice, video, YouTube, 22 August, viewed April 2020, <https://www.youtube.com/watch?v=qSXrTrhx6Us>

This advertisement combines facts with emotions by having a narrator talk over events that are unfolding on screen.

Anthony Kalamut 2011, ‘Break the Habit’-Childhood Obesity Ad, video, YouTube, 17 April, viewed April 2020,< https://www.youtube.com/watch?v=82kYQ7j7X2s>

A comparison is made between taking drugs and eating 'junk food'. This advertisement raises awareness through the comparison of two bad practices so audiences that participate in one of them, will understand the severity of their actions.