https://padlet.com/chuth1478/vn8ctt1zyihulwr0 Made with a bold sensibility en-us 2021-05-25 04:35:58 UTC 2023-06-15 08:28:27 UTC hello@padlet.com chuth1478 https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556308446 website link: https://www.mcdonalds.com.my/promotion

McDonalds organizes several sales promoting contests and programs in different retail markets and outlets in which they distribute free discount coupons.  They also uses strategies like menu upgrades, gift cards, demographic-specific marketing campaigns, digital initiatives and a focus on breakfast sales.

E.g. Crazy Hour, Happy Meal Exclusive Series, Istimewa Ramadan, #McCafeMoments Wefie Contest, Where Got Spicy Challenge, Drive-Thru Hero Challenge

]]> 2021-05-25 04:38:19 UTC https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556308446 chuth1478 https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556309029 Direct Marketing Strategies
-Advantages
Before taking creative marketing steps, what McDonald's does is to set global goals and targets. Some of the creative promotion efforts made by McDonald's as a form of McDonald's marketing strategy include; television advertising, reliable public relations, promotion on local radios, making brochures, posters, banners, back drop, banner, and so on. on the other hand, by using this marketing technique, everyone in the world knows what it is and where it is. Can receive responses from consumers directly, Consumers can see directly the products being marketed, Consumers can get to know more about the products and services offered, Targets are more specific, Marketing strategies are not easily imitated by competitors, Knowing what consumers want. of all these advantages, making Mcd become big in the field of fast food.
-Disadvantages
McDonald's is slow to react to changing customer tastes and needs.
Customers want a more progressive restaurant experience than what McDonald's offers today. therefore direct marketing techniques cause several shortcomings such as, Requires a longer time and costs more

Sales Promotion
-Advantages
The advantage of sales promotion is to strengthen long-period relationships with retailers, sales promotions get a faster and more targeted response than advertisements, sales promotions make it possible for producers to adjust the kinds of offers and short-period desires, sales promotions make it possible for customers to try new products, sales promotions help manufacturers customize programs for various customer segments.
-Disadvantages
The disadvantage of sales promotion is that sales promotions do not produce new, long-term consumers in an established market because they mainly attract customers who like fast and cheap transactions who exchange brands if there are any as desired.]]> 2021-05-25 04:38:35 UTC https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556309029 chuth1478 https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556309655 - Sales promotion
Organizing a breakfast campaign to allow consumers to participate in the event to highlight the importance of breakfast and to reach more target audiences.
- Direct marketing 
To have a membership subscription and receive discounts and have direct marketing promotions through credit cards in the cardholder's birthday or member's birthday .]]> 2021-05-25 04:38:52 UTC https://padlet.com/chuth1478/vn8ctt1zyihulwr0/wish/1556309655