Ad Campaign Challenge by Brooks Legg

Example Health Ad: Staying Hydrated

jlegg5 — 2025-04-18 15:37:39 UTC

Ad Campaign Title: Hydration for Health
Target Audience: Teens aged 14-18
Key Message: Keeping hydrated is key to maintaining good health and energy levels. Drink water regularly throughout the day!

Welcome to Your Ad Campaign Challenge!

jlegg5 — 2025-04-18 15:40:04 UTC

Steps to Create Your Health Ad:

Create Your Ad:
- Choose a topic: Mental Health, Nutrition, or Balanced Lifestyle
- Include:
  - Campaign Title: Make it catchy!
  - Target Audience: Who's your ad for?
  - Key Message: What do you want to say?
  - Your Advertisement: Upload an image, video, or design
Review & Feedback: Explore other students' ads and provide:
- Positive feedback: What's great?
- Suggestions for improvement
- Comments on message clarity and effectiveness

Grading Rubric for Ad Campaign

jlegg5 — 2025-04-18 15:50:40 UTC

Grading Rubric (Total: 20 Points)

Content Clarity (5 points)
- Relevance & Accuracy: 2.5 points
- Message Clarity: 2.5 points
Design & Creativity (5 points)
- Visual Appeal: 2.5 points
- Use of Images/Videos: 2.5 points
Engagement & Feedback (5 points)
- Positive Feedback: 3 points
- Comment Participation: 2 points
Overall Effectiveness (5 points)
- Message Impact: 5 points

Each category helps you score in different areas. Do your best in each to excel!