Brand Authenticity on Social Media by Susan Magee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x How Brands Keep it Real on Social en-us 2022-04-03 22:55:22 UTC 2025-11-24 14:14:59 UTC hello@padlet.com Brand Authenticity on Social Media - Honesty, Transparency and Engaging Content SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127435631 2022-04-03 19:14:25 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127435631 Brand Authenticity Matters to Younger Consumers Most SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127486650 Stackla's survey revealed that 86% of people say authenticity is important when deciding what brands they like and support.]]> 2022-04-03 20:23:39 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127486650 SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127487601 Stackla's Research in 2017 showed that 60% social media users view user-generated content as most authentic content on social media. ]]> 2022-04-03 20:24:56 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127487601 Sprout Social's Brands Get Real Report SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127492714 2022-04-03 20:32:26 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127492714 From Sprout Social's Brands Get Real Report SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127493399 2022-04-03 20:33:29 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127493399 Corporate Social Responsibility = Great Brand Authenticity SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127576809 The findings from this 2021 study published in Business and Society show that CSR is positively related to customers’ positive word-of-mouth, both directly and indirectly, through brand authenticity. Moreover, alternative attractiveness positively moderates the effect of CSR on brand authenticity. This implies that CSR can act as a differentiation mechanism to further enhance the focal brand’s authenticity, when an alternative brand is perceived as highly attractive.]]> 2022-04-03 22:50:36 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127576809 SusanMagee https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127590786 https://sproutsocial.com/insights/data/social-media-connection/]]> 2022-04-03 23:15:02 UTC https://padlet.com/SusanMagee/vkkvtqj67l1kh89x/wish/2127590786