Idea File by Angie Elliott https://padlet.com/aelliott21/viqlm1iwdows MCO 220 en-us 2018-03-18 22:50:30 UTC 2025-10-30 16:02:43 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Super Bowl Ad aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/243270039 My favorite Superbowl ads are always the Budweiser ones. Puppies and horses- what's not to love? I was disappointed in 2017 when they opted to go an entirely different route and ditched the cute for the tale of an immigrant. I had to look up the ad that was created for 2018 because I didn't even remember seeing it - it was a spot about Anheuser Busch providing drinking water for areas hit by disasters. But the spot below from 2014, produced by Anomaly, will always be my favorite. 
The ad evokes emotion, which is one of the key components to advertising. Instead of focusing on the product, it focuses on the relationship between the puppy and the horse, creating a psychological appeal. (2014) 
Anomaly is one of three ad agencies currently handling pitches for Budweiser, so I'm not sure that's a place I would want to work - Budweiser has used 5 different agencies since 2010, and it seems at this point they would all be areas of high stress, trying to maintain Budweiser's business. 
Moriarty, S. (2014). Advertising & IMC Tenth Edition. Pearson. Boston. 
]]> 2018-03-18 22:55:02 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/243270039 Ads that work vs Ads that Don't aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/245921597
This image immediately caught my eye. The colors are striking and bold, and the question made me wonder if I was a Chicos kind of girl. If I bought that jewelry would I look as chic at she does? Never mind the fact that I don't ever wear orange, it looks great with the turquoise, right? And the bold patterns on those pants would camouflage my hips instead of accentuate? This ad has motivated me to do something I wouldn't normally do, to step outside of my comfort zone, and wear something different. (Moriarty, 2014) I love the look of Chicos spring line this year, full of bright colors and bold patterns. I've never paid much attention to Chicos, but they have my preppy girl heart singing this spring. 
(I apologize for the sideways picture, it would not reformat and change orientation)
This Florastor advertising is confusing. I'm not sure if Florastor is a drug, or a diet supplement, or a probiotic yogurt type thing like Activia. At first glance, it almost looks like it's an advertisement for athletic wear or shoes. Sometimes there is such a thing as too little information.  It gives a link at the bottom for more information, but anyone casually browsing the magazine probably miss the entire premise of the ad, and the moment would be lost.  
Moriarty, S. 2014. Advertising & IMC Tenth Edition. Pearson. Boston. 
]]> 2018-03-26 02:15:27 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/245921597 Week 2 aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/251927718 The Dove Real Beauty Campaign made me take notice, not only of the campaign itself, but of Dove's products. Dove has great skin, hair, and body products, and is working to improve body positivity not only in women, but in everyone. This is my favorite Dove Real Beauty commercial. Being a mother to three daughters, it's hard to watch them struggle with accepting who they are physically, especially when I struggle through those same things. ]]> 2018-04-15 19:47:08 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/251927718 Week 3 aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/251929158 Similar Products...



]]> 2018-04-15 19:58:40 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/251929158 Week 3 con't aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/251930645 Obviously the two beer ads are pretty similar, and the beer is similar, but the people in the Michelob Ultra ads are more outdoorsy, enjoying a nice cold beer after a hike on the top of a cliff. The Bud Light drinkers look like they're just out for a good time on a Saturday night at the local watering hole. ]]> 2018-04-15 20:10:13 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/251930645 Week 4 aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/251931185 Gatorade always has super effective marketing campaigns. They use social media, TV, and print super effectively. Their print ads almost exclusively appear in black and white with the only color being the actual Gatorade bottle and the lightning bolt in the Gatorade logo. They've recently introduced a new line called "Flow" and before I ever saw it in the stores my son was asking me for it, telling me that it was supposed to be "smooth." He's 11! So I bought it for him, and sure enough, he pronounced it smooth - like it was a finely aged bourbon or something! Excellent marketing Gatorade!]]> 2018-04-15 20:14:35 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/251931185 Week 5 aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/251932109 This ad is perfect for the Big Sexy Hair line. As a child of the Big Hair Era, the first thing I noticed about this ad wasn't even the tag line, but the model's awesome big hair. And then I noticed that great tag line, all in red, "GO BIG OR GO HOME" which is something we say at my house all the time, it's a personal family motto, and I think it absolutely applies to hair, especially if you live in the south! ]]> 2018-04-15 20:22:50 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/251932109 Week 5 (con't) aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/258230583 There's something tricky about branding for feminine products, and I do not envy the people who do this work. They somehow have to convey that their product is better than the other brand while maintaining a sense of lightheartedness, and not getting to personal or intimate. Somehow this one just missed the mark for me, because I wasn't even sure what the ad was for with all the water and the whole "Zero Feel" idea. ONce you analyze it, you get what they're saying, but who's analyzing ads as they're flipping through Cosmo? They claim you can wear this pad for 10 hours before changing it. I maybe would have gone with a more attention getting headline like "Feels like Infinity" - infinity being the mathematical equivalent to forever.  ]]> 2018-05-05 15:59:08 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/258230583 Week aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/258231101 I love Vitamin Water Zero - they use sugar substitutes I can drink, and the drinks have electrolytes which I sometimes need to help me battle migraines. That being said, this ad has two creative play on words, "carpe delicious" and "drink outside the lines" which I both immediately attached to - I am a child of the "Dead Poet's Society" generation. The design definitely reflects the brand, which is simple, basic, but satisfying. The elements are well put together and eye catching. The photo doesn't do this ad justice unfortunately, but that is the blame of the photographer. ]]> 2018-05-05 16:06:48 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/258231101 Week 7 aelliott21 https://padlet.com/aelliott21/viqlm1iwdows/wish/258231654 The infamous Mt Dew Kickstart "PuppyMonkeyBaby" ad. I will never forget this ad. This ad stuck with me for weeks after in premier during SuperBowl 50 in 2016. We talked about it endlessly. Unfortunately, we were all so weirded out by the creature, no one would remember what product it was promoting. But it was still an effective ad, because even though we couldn't remember the product, we were talking about it, and googling it. This ad was the number one ad of that SuperBowl, and has generated millions of social media hits. For me, sometimes I just wake up with that "Puppymonkeybaby" jingle in my brain and can't get rid of it, and it's been more than two years. ]]> 2018-05-05 16:15:06 UTC https://padlet.com/aelliott21/viqlm1iwdows/wish/258231654