·        Varying your voice tone. The pitch of your voice is not varied, making it sound monotonous; changing the pitch of your voice emphasises particular key points made.

·        More detail on PESTLE. You could have gone into more detail about your PESTLE analysis. The bullet points are restricted, compared to your Swot analysis and I believe you might have gone into more detail when discussing these.

Infographic 1-
Clearly and well structured by the use of minimal design and in-depth information. Following the infographic by using pictures and text to effectively answer the questions stated in the title of each section. A good amount of references has also been implemented within this infographic, using direct quotes from textbooks and online websites to show you have carried out critical research. To improve Infographic 1, more; 

·        You could try using more than 2 sources of referencing as at the minute you have only noted textbooks and websites. Diversify references such as journals, articles etc to show in-depth research has been done.

·        the infographic could also reach a higher mark by including graphs or any form of data that further support the points made & also means that you fully understand how a functional infographic is made.

Infographic 2- 
Again the infographic is laid out clearly with a  minimalistic design but smooth design with good knowledge and research applied using a variety of sources.  To elevate your infographic I would suggest:
• Citing and sourcing references instead of just 2 types such as website and textbook.
• Use more graphs or other data presenting tools  to show visual representation on how well your brand has achieved customer oriented sustainable marketing.
Overall real impressive effort with clear and precise contextual knowledge as well as wide research has been conducted. 

Your presentation shows a deep understanding into how to implicate a SWOT and PESTLE analysis on Apple. I, additionally, like how you also presented the definition of each analysis on your slides, it helped me recognise you are able to acknowledge what you are talking about and how to apply this tool to research a business more intensely.

I believe you could improve this presentation by:

- I believe you could have expanded more on your PESTLE analysis. The bullet points are very limited and I feel like you could have slightly expanded when speaking about these.

- The use of different fonts and sizes would help to grip your audience when presenting. When creating subtitles or showing key points, make them stand out and help your audience recognise those important parts/sections.

Infographic 1:

I really enjoy the layout of this infographic, it's organised and neat, with relevant pictures and a bold layout. You have a good amount of references for this infographic and are able to answer the questions with confidence and a clear understanding. You are able to recognise what both a customer brand strategy and marketing mix are and have presented this well. I believe you could improve this infographic by:

- I believe you could have made your own definition of what you thought the marketing mix was through the use of paraphrasing. Making the poster your own by creating your own definition with your opinions and others to help would have created that individuality.

- The references could be more varied, you only gained your references from 2 different types of sources. Doing so would expand your knowledge more efficiently and create a larger understanding of how people view the questions being asked, helping you manipulate the answer into your own.

Infographic 2:

The use of images in your infographic brings it to life and gives the poster a personality. You have a clear understanding of what the assessment was asking you to do and you answered the questions well.

You could improve this infographic by:

- Increasing the amount of references you used on the poster. Unfortunately, there are only four and from 2 different types of sources. Expanding this will help to deepen your understanding into the question and how to answer it.

- The infographic could be more organised in my opinion, using bold text throughout your points to highlight those key elements or the use of brighter colours on your poster to keep that attention for the reader.

Transcript:

The transcript showed you were able to take information and place that into a presentation and into your speech. You were able to present your knowledge of the brand and use the analysis tools in depth, then apply this into your presentation and preparation.

You could improve this transcript by:

- Showing your references in your transcript. I'm not able to know where you gained this information and if any ideas you had were persuaded by any information.

- I think you could have gone much deeper into your points, researching lots more and showing your broad perspective on the tool and how they have improved the business you are researching.