https://padlet.com/paofranco/MAST en-us 2022-02-03 08:10:24 UTC 2025-09-25 13:04:19 UTC hello@padlet.com paofranco https://padlet.com/paofranco/MAST/wish/2027003434 Topic:
Brand/consumer relationships and dynamics as impacted by bots. Likely Nike as the focus. Potentially a focus on loyalty/fandom.

Methods:
Interviews
Netnography]]> 2022-02-03 08:13:01 UTC https://padlet.com/paofranco/MAST/wish/2027003434 paofranco https://padlet.com/paofranco/MAST/wish/2027008097 Topic:
Vinyl collecting and younger consumers. Focus on social interactions between collectors.

Other Methods:
Ethnographic fieldwork in record shops]]> 2022-02-03 08:15:49 UTC https://padlet.com/paofranco/MAST/wish/2027008097 paofranco https://padlet.com/paofranco/MAST/wish/2027020667 Topic:
'Gentrification' of sneaker collecting. Based on race, gender, generational differences, socioeconomic status. To be narrowed. How do the OG sneakerheads feel?

Methods:
Zoom Interviews (open forum call)
Netnography (at the moment sneaker media articles)]]> 2022-02-03 08:24:44 UTC https://padlet.com/paofranco/MAST/wish/2027020667 paofranco https://padlet.com/paofranco/MAST/wish/2027025098 Topic: 
Sneaker Rotations

Methods:
Interviews (with videos/pictures)]]> 2022-02-03 08:27:50 UTC https://padlet.com/paofranco/MAST/wish/2027025098 paofranco https://padlet.com/paofranco/MAST/wish/2027028246 Topic:
The Darksides of Sneaker Collecting
Early thoughts are about friends and family pressures, and social judgments on this consumption activity.

Methods
Interviews
TikTok/social media analyses]]> 2022-02-03 08:29:56 UTC https://padlet.com/paofranco/MAST/wish/2027028246 paofranco https://padlet.com/paofranco/MAST/wish/2027033762 Topic:
Co-Branding and collaborative consumption in sneakerhead consumer culture. Community perceptions and social interactions focus.

Methods:
Interviews
Netnography around drops]]> 2022-02-03 08:32:58 UTC https://padlet.com/paofranco/MAST/wish/2027033762 paofranco https://padlet.com/paofranco/MAST/wish/2027035605 Topic:
Reluctant adoption (and non-adoption) of bots. Internal barriers / are there sneakerhead culture links (disruptions?)

Methods:
Interviews
Netnography]]> 2022-02-03 08:34:14 UTC https://padlet.com/paofranco/MAST/wish/2027035605 paofranco https://padlet.com/paofranco/MAST/wish/2027038168 Topic:
Comparative study between Chinese and Dutch sneakerheads. Could be a focus on National identity and consumption, shift to Chinese brands following Xinjiang cotton controversy. Brand loyalty.

Methods:
Zoom interviews
Netnography]]> 2022-02-03 08:36:00 UTC https://padlet.com/paofranco/MAST/wish/2027038168 tijnpulles https://padlet.com/paofranco/MAST/wish/2032813014 Topic:
Co-branding and collaborative consumption in the sneaker world.
Methods:
Interviewing
Netnography in communities around sneakers on Discord, Facebook and Reddit. 
Observations at collectors homes. ]]> 2022-02-07 11:14:10 UTC https://padlet.com/paofranco/MAST/wish/2032813014