Crimson IT #4 by 우유태 https://padlet.com/wyt2159/vg6qdihjvczx5nby en-us 2023-09-13 03:16:15 UTC 2023-10-15 16:01:09 UTC hello@padlet.com Group Members thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731336350
  • Choi Yoon
  • Woo Youtae
  • Lee Eunseo
  • Sviatoslav Ermosin

    • ]]>     2023-10-04 03:25:49 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731336350     Meeting Date thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731339177 1 pm on Friday at LG-Posco 2F]]> 2023-10-04 03:28:24 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731339177 The usage of data marketing can raise a lot of ethical issues thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731354060 Privacy violation, ambiguous consent from users]]> 2023-10-04 03:42:36 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731354060 Extra data pixelciti https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731356768 Solution no 1: personalized recommendations

    Track through social media
    Call-centers, Consumer support, live-chats. What issue did consumers contact the company for the most?
    social media platforms;
    - Membership points / Credit points: the more you buy, the more points you earn
    - Which group utilizes these points the most?



    Service: call-center, delivery service, mobile service
    • Offer personalized customer services to provide consumers with better mobile and delivery service

    ]]>     2023-10-04 03:45:18 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731356768     Potential of security violations thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731357615 Data breaches have experienced many big corporations and is very difficult to avoid. Therefore, collection of user data can be very risky and put customers’ privacy at risk. ]]> 2023-10-04 03:46:08 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731357615 Transparency thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731362255 Customers’ data can be used for a variety of malicious purposes and even sold to third parties. Thus, a company should be transparent about its usage of data to avoid any ethical issues. ]]> 2023-10-04 03:50:57 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731362255 Data ethics in marketing: why it’s important and what to do about it thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731363167 2023-10-04 03:51:57 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2731363167 Marketing Analysis pixelciti https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741922988 Team view; direct and more pronounced interaction with customers
    Goal: customer retention, expanding customer base. There is no guarantee on prevalence; competition with big corporations. Must focus on retention]]>     2023-10-11 14:26:07 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741922988     Agreed Solution pixelciti https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741932151
  • Customer intimacy, personalized recommendations; targeted emails/notifications. Investing in acquisition of customized preferences. Boost emotional connection. 
  • Importance of customer feedback ; direct interactions with customers, achieved by ai integrations. Sort data and feedback/comment/etc.

    • ]]>     2023-10-11 14:31:23 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741932151     NETFLIX - Global Domination via Personalized Recommendations thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741941667 2023-10-11 14:36:29 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741941667 LOTTE Department Stores - YDP Program Targeted Marketing, Generation MZ thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741943110 2023-10-11 14:37:10 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741943110 Requested Data Sets thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741946518 - More Specific Geolocation
    To Estimate Purchasing Power and Pattern based on it
    - Data Customer Purchasing Pattern and Behaviors
    - Interactive Data (Feedbacks, Reactions and Comments)]]>     2023-10-11 14:39:07 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741946518     Building Customer Intimacy thelarkname https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741952966 - Targeted Emails, Notification
    - Investing in Acquisition of Customized Preferences
    - Boost Emotional Connection]]>     2023-10-11 14:42:34 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741952966     Data pixelciti https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741968318 We would collect more data that assists solution no. 1 and no. 3.

    Provide more specific geographic data]]>     2023-10-11 14:51:52 UTC https://padlet.com/wyt2159/vg6qdihjvczx5nby/wish/2741968318