·      Let more people know about the entrepreneur from B40 

·      To teach B40 entrepreneur how to use the social media platform for promote their product 

·      Create the social media platform for them such as Instagram Facebook twitter and etc.   

·      To let B40 entrepreneur get more business thru the social media platform

·      To get extra knowledge about digital marketing and leadership skills. 

·      To develop the teamwork of the group. 

·      To improve communication skill with each other. 

·      Improve the confidence level of the organiser and entrepreneur.

·      All ages and abilities

 

 

We will be using the social media platform to do the advertisement for improving our entrepreneur business. Meanwhile we need to help them to think about the posting content, slogan, promotion strategy and etc.

 

There is some digital marketing tools will be creating by us for them to use in the future. (if they don’t have)

·      Facebook (Page)

·      Instagram

·      Twitter

·      E-marketing

·      Google sheets form for collect the consumer data. 

 

 TBA

·      Reduction in costs through automation and use of electronic media (money saver)

·      Increased the entrepreneur profits 

·      Brand development / product development 

·      Increased ability to measure and collect data

·      Increased exposure of products and services

·      Faster response to both marketers and the end user

·      Improvement in better behaviour 

·      Higher transparency of pricing and increased price competition

·      Received negative customer reviews

·      Digital media can expose a business to copycats