https://padlet.com/a_constable2/veojdd2czb2o Assignment questions en-us 2018-11-06 13:58:26 UTC 2018-12-30 12:18:38 UTC hello@padlet.com a_constable2 https://padlet.com/a_constable2/veojdd2czb2o/wish/301627028 Andrew's answer: 
There is no need to explain the models. You need to apply them, by applying them you will demonstrate your understanding. Be as succinct as you can. Marks come from applying and evaluating the model/s. Say why the model is important to your evaluation (one sentence?). Then a sentence or two explain the key things it shows applying it to your brand.]]> 2018-11-07 16:50:39 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/301627028 https://padlet.com/a_constable2/veojdd2czb2o/wish/302734470 Regarding Turnitin, do we have a percentage that we don't have to exceed?


I have never worked to any fixed percentage. Personally I don't believe that's how it works.
If it's all your own work but there is, in your mind a high percentage, it is likely because you have used a lot of references and citations. If it's all your original work you have no need to worry ]]> 2018-11-09 19:19:59 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/302734470 https://padlet.com/a_constable2/veojdd2czb2o/wish/303214427 When including the additional topics like Brand Engagement and Celebrity endorsements etc, do we have to include it as a separate subheading or can we include it in the body of our report? 

Thanks :) 

Yes you can include it in the body of the report, but make sure it's easy for us to spot. Also make sure that you give them the appropriate support (words)]]> 2018-11-12 12:27:38 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/303214427 https://padlet.com/a_constable2/veojdd2czb2o/wish/303716181 Is it okay if I decide to talk about  Brand Identity and Brand Equity under the same subheading as they are connected or would it be better to keep them separate? 
Thanks! 

You can use the same subheading if you want. Yes there is a link. Just make sure that your comments on equity and identity are given equal space (words). Remember they are different concepts.]]> 2018-11-13 13:48:17 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/303716181 https://padlet.com/a_constable2/veojdd2czb2o/wish/305669048 Is it ok to mention another topic within the one you're writing as your main topic? For example I am talking about co-creation but I have noticed how brand community can also link into this. Can I do this as long as I'm using the appropriate word count?

Thank you  


Yes it is okay to link the topic by writing about another topic within the main topic you're covering.
All these things are interlinked]]> 2018-11-18 16:03:15 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305669048 https://padlet.com/a_constable2/veojdd2czb2o/wish/305697889 Are there any requirements to Brand Heritage section in terms of what it has to include and discuss? 

I have answered another similar brand heritage question.
It's touched on in the first lecture with references you may want to follow.
Remember we are looking for evidence of wider reading, this is delivered by material not covered in the lectures and seminars]]> 2018-11-18 19:06:41 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305697889 https://padlet.com/a_constable2/veojdd2czb2o/wish/305706336 Is it relevant to describe brand's market position and historical background in the introductory part? It is said that "Task 1 should be written as if presented to the brand's Executive Board", does it imply that the board already know about the company and looks only for critical evaluation? 


The brand's history could relevant to some of the models, if it is, use it there. Give information that is relevant to the assessment, don't forget (I'm sure you haven't) that it is a tight word count.
The brand position is part of the assessment task.
Does that make sense?

]]> 2018-11-18 20:07:03 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305706336 https://padlet.com/a_constable2/veojdd2czb2o/wish/305706925 What are the requirements for Brand Heritage section? Anything in particular it has to show / discuss? 


Brand heritage is touched on in the first lecture. There are references there that you may want to follow.
Remember material that is in addition to that covered in the lectures and seminars is "wider reading" from an assessment viewpoint]]> 2018-11-18 20:10:40 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305706925 https://padlet.com/a_constable2/veojdd2czb2o/wish/305947781 Can we refer books and other sources that have not been mentioned in the lectures/seminars?
What if these sources, while being works of recognized experts in the branding industry, contradict some of our recommended reading in regards of opinions or even definitions of certain terms?

Thank you :)

That would be great. 
You are showing wider reading and critical analysis. Go for it.
If you go for their view  (the alternative view) make sure you can support it. 
Again we know it's a tight word count so properly supported sentence/s will work.]]> 2018-11-19 14:53:13 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305947781 https://padlet.com/a_constable2/veojdd2czb2o/wish/305965212 Should we only evaluate the current standing of our chosen brand or also recommend what they can change or do better

That's a bit like the opinions/idea question.
Future recommendations are for assignment 2]]> 2018-11-19 15:23:39 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/305965212 https://padlet.com/a_constable2/veojdd2czb2o/wish/306119543 Since we have to analyse and critically evaluate the brand, are we supposed to present new ideas or offers directly to the brand in the Task 1 ?  For example, "... based on the failure of the company's latest campaign, I'd suggest focusing more on ..., in order to fix brand image". 
 Is it more relevant to task 1 or task 2? Or both? 

Good question!
New ideas are for task 2.
this is a critical audit of where you are now. I would imagine you will have plenty of other things to write about.
Make sense?]]> 2018-11-19 20:53:11 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/306119543 https://padlet.com/a_constable2/veojdd2czb2o/wish/306126069 Do you think applying Aaker's Brand Identity prism would be sufficient in the Brand Identity section? As we have to be brief and concise there is not much space to include all the required topics, is there a chance you would consider is as a lack of research? Thank you! 

It would be good to have some critical  analysis of the prism. remember we are only after a few sentences. we know the word count is tight. Make all sentences count. Critical analysis with a reference will start to show wider reading.]]> 2018-11-19 21:19:17 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/306126069 https://padlet.com/a_constable2/veojdd2czb2o/wish/306368892 I can't find any appropriate references for my brands target audience and competition. Is there any other websites you recommend for finding this? 


I obviously don't know what brand you're talking about.
I would when it comes to the target audience you decide and make sure you have some justification, and reference that.
If there is good logic to your decision we will believe you.
Is that okay?

]]> 2018-11-20 14:45:24 UTC https://padlet.com/a_constable2/veojdd2czb2o/wish/306368892