2. Newspaper Article

3. Story

4. Dialogue

5. Interview

6. Poster

7. Poster

8. Video

The names it chose in the beginning are some common ones like Jack, Sarah, but then the enterprise notice that the specific or family call in local language like buddy, Mom and Dad, also can be part of the event and get it even more interesting. In the end, it has completely open to allow people to customize their own bottles on the spot.

There was no doubt that the event was a success, and the most brilliant thing was that people who purchased the bottle may somehow post it to social media and get more individuals known, bringing the fervor of the tag “ShareACoca” on Instagram at that time. On the other hand, because of the strategy Coca Cola used had respect for local languages, and with no premiums, so there were many people who could take part, and just enjoy a bottle of Cola with their families or friends.

The effect of this event was a surge in the sales volume, for instance, in Australia alone, sales increased by 7% in a few months. Also, the concept of “share with others” was in line with the company's usual promotions and attracted a wider group of people to become consumers.

As an outgrowth of this activity, more bottles like “lyrics bottle” and “love bottle” also came to the public during the latter several years. It was a such a genius that the event gave the whole world a new view of advertising, which was get the consumers themselves to be the ambassador and use the Internet social platform as a bridge to generalize.