Radio 1 and technology - Group 2 by https://padlet.com/lcunningham10/vee6dyph11gc en-us 2018-03-15 09:42:51 UTC 2018-03-15 11:32:58 UTC hello@padlet.com How does the Radio 1 Breakfast Show target and maintain its audience through technology? https://padlet.com/lcunningham10/vee6dyph11gc/wish/242274751 2018-03-15 11:13:28 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242274751 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275343 They promote technological interaction through calls, texts and social media]]> 2018-03-15 11:15:24 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275343 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275435 They play "trending" music which is viral around social media]]> 2018-03-15 11:15:40 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275435 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275722 They self-promote different platforms such as i-player and YouTube, so that audiences can access and listen to the show from different online platforms.]]> 2018-03-15 11:16:36 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275722 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275826 They invite celebrity guests who are very well-known within their target audience for things such as interviews and Radio 1 Live Lounge]]> 2018-03-15 11:16:57 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242275826 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242277270 They have competions, quizzes and prizes that the audience can participate in through calls and texts ]]> 2018-03-15 11:20:47 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242277270 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242277925 People can request what music they want to listen to on the radio]]> 2018-03-15 11:22:47 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242277925 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242278464 2018-03-15 11:24:35 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242278464 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242278809 They play variety of genres of music to appeal to a wider audiencc

]]> 2018-03-15 11:25:35 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242278809 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242279619 They have a host (Nick Grimshaw) who is very prominent on social media. He posts a lot of pictures on Instagram with celebrities so that can appeal to their audience who use social media a lot]]> 2018-03-15 11:28:22 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242279619 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242280090 A source at Radio 1 said: "Grimmy is the number one breakfast show in the UK for young audiences and that's all they really care about. 
"Teens are addicted to their phones so you can see why Radio 1 does so well on YouTube and Facebook."
]]> 2018-03-15 11:30:07 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242280090 https://padlet.com/lcunningham10/vee6dyph11gc/wish/242280277 People aged between 15-24 listened to just over 14 hours of radio per week last year - seven hours less than the average adult, and 15% less than they did a decade earlier, according to broadcasting regulator Ofcom.]]> 2018-03-15 11:30:49 UTC https://padlet.com/lcunningham10/vee6dyph11gc/wish/242280277