Student Recruitment and Framing the Return on Investment by

RachaelCooper — 2025-10-14 14:15:03 UTC

I'm thinking one lens we can look through is credit for prior learning. The student is investing in themselves and needs to know they've got a lot in the bank already - and start mining that gold, which will give them confidence and direction, and a more authentic learning pathway hopefully! CAEL's credit predictor pro is a tool that documents learning, prior to or between college years. That's just a tool, the real magic happens when the light bult goes off and the student knows they've already started their learning journey and oftentimes already have college level learning and credit!

RachaelCooper — 2025-10-14 17:15:16 UTC

Discussion item to build on from 10/14 meeting: How do we show the ROI for parents to see? (getting parents buy in)

RachaelCooper — 2025-10-14 17:16:03 UTC

Discussion item to build on from 10/14 meeting: How do we help identify and recognize barriers of entry for a student to get started?

RachaelCooper — 2025-10-14 17:19:26 UTC

Discussion item to build on from 10/14 meeting: Ideas for starting the conversation with middle school students? (ensuring tools available prior to college)

2025-10-15 13:35:01 UTC

ROI discussions with students need to help them connect their classes with real-world outcomes. This is an executive function thing that younger students are still developing, but if we can find ways to help them understand how their required classes connect with skill development that translates into career needs, that helps to give meaning to the education and provides context for ROI.

2025-10-15 13:37:02 UTC

Paul K. was on to something when he said he doesn't recruit high school students, he recruits the influencers. There is an element of the 'influencers' understanding the ROI and impacting the culture of encouraging post-secondary education. It's not just about the students, it's about engaging the influencers of the students (community).

2025-10-15 13:39:34 UTC

A couple of organizations mentioned to consider: NACAC (National Association for College Admissions Counseling) and IECA (Independent Education Consultant Association)