Bud Light Dilly Dilly: Super Bowl 2018 by Tyler Humphrey https://padlet.com/thumphrey20/vdwmfthqzkzz Made with Hayden en-us 2018-04-25 16:15:24 UTC 2026-01-16 23:00:45 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Prizecup.png thumphrey20 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255319253 Poster for personal use]]> 2018-04-25 16:20:56 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255319253 Commercial hott19 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255319856 TV adds]]> 2018-04-25 16:22:05 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255319856 Who is target market? hott19 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255320850 Foototball fans, because this ad was targeted during the super bowl. But it is really targeted towards everyone that drinks and the add carried on for months after the super bowl.

Psychographic:
Generally people who have humorous personalities will gravitate towards the witty campaign.

Geographic:
Everywhere, people drink and watch football all over the country

Behavioristic:
This add is more for brand loyality and just for something catchy. They are not offering any deals or changing anything, just making a catchy slogan.]]> 2018-04-25 16:24:01 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255320850 thumphrey20 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255321158 T-Shirts for sale]]> 2018-04-25 16:24:34 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/255321158 Marketing Mix: hott19 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/256043647 Product: Their product is beer. They are a well known brand that has a established following. They also hinted towards a battled version of the beer being available.

Promotion: They are selling the beverage as a fun experience (the funny nature of the commercial is the driving force behind it)

Distribution: In the end of the commercial, they state that they are now selling in the UK. This opens up a huge market for them (Europe) and will expand their horizons.]]> 2018-04-27 15:01:06 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/256043647 External Marketing Environment: hott19 https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/256044448 Bud light has for many years used catchy slogans and ideas in their advertisments that have done very well for the business, so they decided to do another open ended slogan that lets the consumers think what ever they wnt of it and it seems to have worked very well yet again.]]> 2018-04-27 15:03:06 UTC https://padlet.com/thumphrey20/vdwmfthqzkzz/wish/256044448