My sublime shelf by https://padlet.com/sue_oconnor/vd6ok025bbsx Made with magic en-us 2018-01-30 18:22:45 UTC 2025-10-03 10:25:23 UTC hello@padlet.com Matthew https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226467827 The plan was to aim at young girls, which usually spend a large amount of time on TV and Magazines. They also hired a celebrity model in Kate Moss in order to draw that core audience, and were also advised to use the internet as their core audience was starting to use the internet more and more]]> 2018-01-31 09:34:00 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226467827 Hannah https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468004 They plan to advertise on the internet as they realise that more younger women are looking for products online. ]]> 2018-01-31 09:34:41 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468004 ash https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468139 Aimed at 18-24 year olds and they used celebrity endorsement to promote the product and target the audience. ]]> 2018-01-31 09:35:08 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468139 Rimmel, Connor https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468438 They planned the rimmel campaign by capitalising on the celebrity's appeal with the younger audiences in order to influence them to purchase the product.]]> 2018-01-31 09:36:06 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468438 Shannon https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468498 Rimmel use magazine, television and online advertising, they also use celebrity endorsement to encourage their target audience to purchase their products.]]> 2018-01-31 09:36:16 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468498 Matthew https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468508 At the time of filming the program, the internet was on the rise. Agencies saw that thousands of groups of people were going on and using the internet, particularly young people. So the Ad Agency wants to go to that audience and are suggesting that it will reach the audience]]> 2018-01-31 09:36:18 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468508 Nathaniel https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468954 Firstly they discovered their target audience.
Aimed at women aged 18-24
Used Television and Magazines as well as online advertising.
Also used a celebrity endorsement. ]]> 2018-01-31 09:37:38 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226468954 Rimmel https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469158 Ahrzoo

They use magazine advertisement as well as celebrity endorsements in their adverts. They are looking to start putting adverts online rather than the traditional media. 

]]> 2018-01-31 09:38:01 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469158 Hannah https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469374 In 2009 the internet was not a big method of advertisement but companies did see that there was an opening in the market for them to make their audience wider. They looked at who mainly used the internet and then made adverts based on this 

]]> 2018-01-31 09:38:46 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469374 Matthew https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469398 The Qashqai was being newly launched and so they wanted to advertise in the biggest way possible so that thousands would see them. The first section of this was the IMAX cinema ad, and the second part was a real time ad with the real car on display while the backdrop was spray painted live throughout the week.]]> 2018-01-31 09:38:50 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469398 ash https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469549 The internet is used to promote products targeted at a younger target market, example of this would be the YouTube advert for Samsung's new flip phone. The advert agency saw that more younger people used YouTube so they used a young person in the advert too.]]> 2018-01-31 09:39:22 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469549 Emily Parks https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469711 Rimmel plan their campaigns by targeting their advertisements at young girls, therefore they use magazine and television promotion. Rimmel has also famously used celebrity Kate Moss to endorse their products. This helps to meet their target audience. ]]> 2018-01-31 09:39:53 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469711 rimmel - victoria https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469857 they planned their campaign by looking at their target audience (18-25 year olds) and then selected a celbristy endorser (Kate Moss) that would appeal to their targeted audience.
Rimmel also looked at which page of a magazine is the best to advertise their products on. they chose the right hand page as that was more eye catching to the readers of said magazine]]> 2018-01-31 09:40:23 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226469857 Hannah https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470211 They stared off with just advertising on the IMAX in London and having the advert on vans that drove around the local area. 
After that they made a real life advert over the course of a week on a busy road so that more people would see it as they drove past. ]]> 2018-01-31 09:41:27 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470211 Shannon https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470263 In 2009 the use of the internet was increasing therefore advertising agencies advised their clients to invest in online advertising, through social media and creating viral adverts.]]> 2018-01-31 09:41:36 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470263 Online Marketing, Connor https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470323 More and more agencies and organisations are using the internet to market their products as it is a huge multi-media area which everyone uses, this in turn ensures lots of people not only see the product but can also criticise it as they stand on an equal level to the audience. This however means that the advertisers must know where to draw the line otherwise the advert will simply be seen as outrageous and end up discrediting the product.]]> 2018-01-31 09:41:45 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470323 internet - victoria https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470714 the rise of social media sights meant that more companies were going to use them to spread their products as word of mouth was found to be the best way f advertising in 2007.
for example, samsung ahd someone make a video showcasing their new flick phone, but becuase of the way it was made to viewers it looked like it was just a normal person using their phone for a video and not someone that was being paid.]]> 2018-01-31 09:42:42 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470714 Nathaniel https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470778 Younger people were spending more time online and could target their adverts to them much better. ]]> 2018-01-31 09:42:53 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470778 Matt https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470908 It's planned through putting the advertising campaign in magazines which the brands target audience are most likely to read, i.e. fashion magazines or celebrity gossip magazines. They also use celebrity endorsement through having Kate Moss appear at shops around the UK in order to draw more awareness from the their target audience.]]> 2018-01-31 09:43:16 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470908 Matthew https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470947 Media planning is all about finding the best medium for advert and its campaign to be seen. They negotiate with all these different medias on the price and space that they get on the advert. They also choose little things like page on the magazine and which side its on ]]> 2018-01-31 09:43:23 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226470947 Hannah https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471145 The media use different methods of advertise products so that they can find the best of advertisement for a product

]]> 2018-01-31 09:43:59 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471145 Emily Parks https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471174 Many companies are continuing to use the internet as a marketing platform, as websites such as YouTube, reach a huge amount of people. Advertisements have the opportunity to go 'viral' which means advertising agencies have to create an advert so creative, it achieves more views than TV can. ]]> 2018-01-31 09:44:04 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471174 get to the target market https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471339 AHRZOO
Rimmel have started to increase the use of internet to advertise rather than traditional ways including magazines. this is because the target audience is girls aged from 18-24. and these type of people had started to use a lot more media and internet than magazines. ]]> 2018-01-31 09:44:25 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471339 Nathaniel https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471609 They advertised through an IMAX cinema ad, ads on vans throughout local areas and a real time advert on a busy road. 
They did this to raise a significant amount of awareness. ]]> 2018-01-31 09:45:13 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471609 Shannon https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471659 Nissan's plan was to stand out in a competitive market, they used key sites that would attract attention from a large audience. They used the London IMAX, vans with the posters running on either side as well as a live advert.]]> 2018-01-31 09:45:26 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471659 standing out - victoria https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471769 The Qashqai was a new car at the time and to promote the vehicle Nissan decided to use an expensive advertising spot on the london Imax cinema as ir is in an area of heavy taffic that would get a lot of views.
Nissan also decided to do a live advertisment where they loked 2 graffitti artists and the car in a box for a week in another aea of busy traffic, becuas ethe adertisement was moving nissan were able to catch the eye of the wider audience that was going through the area.]]> 2018-01-31 09:45:49 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226471769 Rimmel - Sam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472204 Targeting its audience through market research. Younger girls (18-24) were increasing the use of online browsing. Magazines and celebrity endorsement also enabled Rimmel to access its target market, as a result of market research. ]]> 2018-01-31 09:47:10 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472204 Katie F https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472250 Aimed at women aged 18 to 24, Rimmel planned their campaign in ways they deemed effective to be able to gain their attention. Celebrity endorsements and magazine advertisements are two ways they attempted to do this. ]]> 2018-01-31 09:47:17 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472250 Matt https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472381 The primary campaign was to induce awareness through having a live advertisement which millions of drivers in London would have seen each day, other parts of their advertising strategy were to have adverts on large businesses throughout London such as the London IMAX Cinema.]]> 2018-01-31 09:47:41 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472381 Emily Parks https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472392 In 2007, Nissan released the Qashqai, this resulted in their biggest advertising campaign that year. The Nissan marketing team used many different forms of advertisements including putting billboards on top of moving Nissan cars around London. Nissan also placed a Qashqai and two graffiti artists in a box next to one of the busiest roads in London. This helped to reach many drivers travelling across London. It also achieves word of mouth advertising.]]> 2018-01-31 09:47:43 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472392 Nissan Qashqai, Connor https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472548 The Nissan Qashqai's strategy was centered around bringing the car to life. This was done by the mobile ad vans which had pictures put on them and were driven around specified routes as well as having a booth on the side of the road where drivers could pass by and see the cars. This would be most effective in traffic when people slow down and take more notice of their surroundings.]]> 2018-01-31 09:48:18 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472548 Nathaniel https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472681 Discover the most effective way to advertise their product. ]]> 2018-01-31 09:48:38 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226472681 media planners - victoria https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473059 In the programme the media planners are responsible for coming up with how they are going to market their products on different media platforms. for example, the TV planners seen in the show had to think about what tinme they were going to advertise their products to gain the most coverage and to reach their audience, they also had to consider what shows they were going to market their products on. Hyundai as an example decided that they were going to advertise their forbyfour vehicle on Emmerdale as it is set in a farming village where people would be more likely ot have fourbyfours.]]> 2018-01-31 09:49:43 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473059 Shannon https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473060 Media planners are involved to find the best option for a business from how they should advertise to negotiating TV air time as well as the money involved.]]> 2018-01-31 09:49:43 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473060 Matt https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473176 The Agencies target market is younger people, young adults and teenagers who would be more likely to utilise online platforms such as Myspace and YouTube because they have more time, and the sites are targeted at those age groups. If the agency use this to their advantage, then for a product aimed at these age groups, they can reach a large amount of their target audience easily, and with no real ways to block ads, the adverts would be played in full which would raise awareness.]]> 2018-01-31 09:50:10 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473176 Belle https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473217 First they identify the target audience so they can then decide what advertising platforms are best to reach that audience; in this case 18-24. They also identified that the quickest and most cost effective way of reaching this target audience is through television and magazines. They also wanted to invest more money in online advertisement as they realized an increase in women using the internet to shop. ]]> 2018-01-31 09:50:22 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473217 Katie F https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473388 In 2009, at the point of filming, the advertisement agency noted that the internet was gaining popularity and becoming more accessible. They saw that it could be an effective way to target specific audiences over different platforms.]]> 2018-01-31 09:50:50 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473388 Josh Media planners work with advertising agencies to try and enable and optimise an array of different media channels in an attempt to maximise an organisations product exposure. They will use a variety of different methods to subtly convey messages to their audience either sub-consciously or in a more obvious representation. In Layman's terms, a media planners role is to almagamate creative interpretation with factual evidence in order to have a desired impact upon the viewer https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473828 2018-01-31 09:52:22 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473828 Live advertisement https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473907 AHRZOO
The Nissan Qashqai advertised through bringing the advertisement to life. they also did this advertisement for one week. one week was a reasonable time for a lot of people to notice what was going on. they did it on a main busy road in London. this is because then they are able to be seen the most. this will increase sales as thye are more known about through this advertisements. ]]> 2018-01-31 09:52:36 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473907 Media Planners, Connor https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473926 The media planners in the program focus on taking elements of the product they have to advertise and capitalise on its best features as well as planning out how and when to advertise around a budget. This is important as they simply cannot afford to advertise all the time therefore they must take the most effective affordable method. This makes platforms like YouTube extremely useful as videos can be posted for free which in turn attracts a lot more attention due to the wider range of people.]]> 2018-01-31 09:52:41 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226473926 ash https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474027 The strategy for the Nissan Qashqai advert was live advertisement, and they placed the advert in a traffic prone area in London so people who are in traffic can see the advert.]]> 2018-01-31 09:52:57 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474027 Katie F https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474049 The new Nissan Qashqai was promoted through the use of visually-based promotion; they used numerous types of media to reach road users. The forms of advertising used in the campaign included a 'live-action advert', the use of stationary billboards, and adverts on the sides of vans.]]> 2018-01-31 09:53:04 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474049 Online - Sam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474154 Focusing on the agencies target market, of the younger audiences (teens and young adults) the development of the internet and media platforms, including Myspace and YouTube allowed the agency to advertise effectively towards its target audience. (based on the product). ]]> 2018-01-31 09:53:28 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474154 Jack https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474172 They have a set target audience to advertise their product towards, which would be 18-24. They would use various methods of advertising such as different combinations of Television and Magazines.]]> 2018-01-31 09:53:33 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474172 Belle https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474595 Online is usually a cheap advertising platform and can also reach a mass market. However they are also suggesting that there are risks involved: if it is inappropriate, they will recognize it and it has the potential to blow up in the businesses face because on the internet the public have just as loud a voice as the business. ]]> 2018-01-31 09:55:00 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474595 Media planning https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474712 AHRZOO 
media planners decide how they are going to advertise and where. they also decide which audience they are going to reach and how they are going to do this. they decide for another business all this information. they do this through doing research and finding the right information out for the business. ]]> 2018-01-31 09:55:26 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474712 Emily Parks https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474728 A media planners' main role is to  find out where and when is the best place and time to advertise. An example of this is a media planner figuring out what time a business should advertise their products on television. In the programme, it was said that between 5pm-11pm is the best time to advertise. It could cost up to £57,000 for a prime advertising spot. ]]> 2018-01-31 09:55:30 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226474728 Matt https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475069 The Media Planners in the program have the job to find advertising slots in programmes that fit the advertising campaign. As an example, using a professional car brand for a wealthy business person in Emmerdale. ]]> 2018-01-31 09:56:38 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475069 Jack https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475286 Considering the target market is ranged at a young age, this is because more of that target audience are going to be using online. for example Myspace and YouTube.]]> 2018-01-31 09:57:22 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475286 Katie F https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475364 Media planners find the most suitable routes of advertisements for the product, service or company they are promoting based on previous statistics. They are involved in negotiating times and prices for the advertisements to take place.]]> 2018-01-31 09:57:36 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475364 Nissan - Sam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475371 Visual promotion in high traffic areas around London, would increase the likelihood of sales and 'word-of-mouth' during the use of billboards and 'live-action' advertising. ]]> 2018-01-31 09:57:37 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226475371 kam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226477628 Rimmel targeted an audience aged between 18-24. They were able to attract customers by advertising in magazines and using celebrity endorsement. They did this because the celebrity they used has a high number of followers.

]]> 2018-01-31 10:05:10 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226477628 Media Planner - Sam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478147 plan/create suitable and effective routes or guidelines of advertisement strategies for a specific product. ]]> 2018-01-31 10:06:55 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478147 kam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478352 agencies are using the internet more often as a way to advertise due to the high use by the younger audience. youtube and myspace were the platforms that they mentioned were used highly.]]> 2018-01-31 10:07:38 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478352 ash https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478451 The media planners look at where the adverts need to placed to meet the client's target market. They also come up with how they are going to advertise the product or service.]]> 2018-01-31 10:07:54 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478451 Belle https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478690 It was Nissans largest launch of 2007 and therefore the advertising needed to stand out. They advertised on London's Imax which gets millions of views per day as it is such a large, prestigious site. Not only this but they used mobile ad-vans which drive around London. Then their out of the ordinary stunt was a live ad which ran on a very busy road in London in order to 'bring the car to life' ]]> 2018-01-31 10:08:49 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226478690 Belle https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226480872 In this case, media planners work towards getting the best ad slot for their client at the best price, this means taking into consideration the product, target market and what the client wants to achieve. ]]> 2018-01-31 10:16:32 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226480872 Josh https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226481615 In 2006, Nissan decided to launch their newest 4x4 into the automobile industry, thus the Qashqai. One advertising vehicle (excuse the pun) that the organisation utilised was using the enormous 70mm IMAX display in London which displayed the vehicle in all its glory; this motion picture was almost unmissable for passing viewers.

Another method that Nissan used when marketing the Qashqai was the manipulation of high density traffic areas - Nissan used contemporary urban artists to help communicate a modern message. Over 7 days these artists spray painted the interior of a room which also housed the car. Due to the volume of cars passing by, traffic would be increased consequently resulting in a halt, thus the drivers would be engaged with the creative promotion


]]> 2018-01-31 10:19:04 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226481615 kam https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226481629 they first approach was a regular advertisement on the London IMAX cinema, they then progressed and started using vans as a way to get the product recognised in local areas. Their final approach was a real time advertisement on a extremely busy road in London ]]> 2018-01-31 10:19:05 UTC https://padlet.com/sue_oconnor/vd6ok025bbsx/wish/226481629