Healthy-left, unhealthy-right by https://padlet.com/katrien_verleye/v84df6q5qguy Future research opportunities en-us 2018-03-26 08:06:12 UTC 2018-03-26 09:57:53 UTC hello@padlet.com Food For Thought https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245992732 How would the selection of food on a menu, for example, change if prices are included? Would consumers opt for a less expensive option although it may be more unhealthy? What is the ultimate trade-off between price and health? To test this, perhaps the same experiments could be used with the addition of price alterations.

Group 4]]> 2018-03-26 09:30:05 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245992732 Colours and advertisements Group 5 https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245993493 Could colours or signs of the different products affect the study?
methodology: Experiments

This presentation can relate to personal selection factors like experience

]]> 2018-03-26 09:33:30 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245993493 group 8 https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994117 It costs more to publicate an article on the right page than on the left page of a magazine. And in this paper they say that customers always choose the item on the left. How can this be explained? what is the reasoning behind this?
method: experimental design

]]> 2018-03-26 09:36:11 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994117 Reverse effect of product placement (Group 7) https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994187 If a supermarket reverse the placement of healthy and unhealthy food would it reverse the effect that takes place meaning, would the placement boost the unhealthy food above the healthy food?

]]> 2018-03-26 09:36:29 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994187 GROUP 1 https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994459
Concept
Perceptual selection attention 
= we get stimuli, but steered in some kind of direction (e.g. count how many 
   times the ball is passed while there is a monkey) 
= select what you want to process 
 = process in which we select the stimuli we want to see (e.g. want to make
consumers look at OUR brand)

Research question
Has the top-down placement of healthy vs. unhealthy products an influence on consumer purchase choices? --> same experiment as mentioned in presentation
]]> 2018-03-26 09:37:48 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245994459 Group 3 https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245995172 Sentiment influence of ratings by others for same product on consumer behavior.
-> Measure direct effect on purchasing intentions and willingsness to pay
Research design:  Show negative and positive rating and measure willingness to pay for same product (experiment)

]]> 2018-03-26 09:40:48 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245995172 Group 2 https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245995948 What happens if you change the position, so for example healthy food placed under unhealthy food? Method: Experiment]]> 2018-03-26 09:44:00 UTC https://padlet.com/katrien_verleye/v84df6q5qguy/wish/245995948