Case studies in digital transformation by brian nicholson https://padlet.com/nicholson0704/v81xix8e0adjc7lz Social media case en-us 2020-11-20 13:34:36 UTC 2020-11-23 11:27:50 UTC hello@padlet.com 1. From the fans’ point of view, how does the use of social media create value? nicholson0704 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945174171 2020-11-20 13:42:46 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945174171 2. How could FCB benefit from applying social media? nicholson0704 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945175969 2020-11-20 13:43:18 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945175969 3. Are there differences between the potential of social media for a sports club compared to other companies? If yes, why and how? nicholson0704 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945178831 2020-11-20 13:44:05 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945178831 4. Looking at the situation at the time of the case in 2010, what did FCB do right and wrong so far? Have any major considerations been overlooked? nicholson0704 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945181022 2020-11-20 13:44:40 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/945181022 (Group 1: Response to Question 1) nicolechinuntdet https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951715451 1. From a fans' point of view, social media creates value because it fosters a close knit community for fans to connect (including international fans), be instantly updated on team news, and FCB would be on the latest social media platforms which would offer ease to fans. ]]> 2020-11-23 10:13:43 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951715451 Group 5 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951717338 Question 1. 
- Creates an emotional relationship with the fans which adds value
- Empowers fans to actively engage in conversation about the club and matches 
- Have easy access to merchandise and tickets

Question 2. 
- Target advertisement towards fans 
- The club can know more about their fans such as like and dislikes, demographics 
- With social media, the club is able to reach international fans 
- The club is able to customize content for their fans
- Advertise their merchandise on social media (e.g. tagging links on IG)

Question 3. 
- Yes, because sports has a global outreach, especially soccer 
- Since the strategy is to maintain a close relationship with their fans, the club needs to consistently monitor their account 

Question 4. 
What they've done right:
- recognized a need for social media presence early 
- use Weibo for Chinese fans, so they are thinking about international platforms
- presence on different platforms for different audiences (e.g. Snapchat for younger fans)
- presence on all platforms including YouTube

What they've done wrong: 
- Twitter followers have decrease; maybe due to lack of interactive content 

]]> 2020-11-23 10:14:30 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951717338 group 2: https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951721126 1. Fans can receive real time information and updates from the team. Team players can interact with fans through live videos etc - makes it personal. Opportunity to actively engage in conversations. Meet like-minded people. Community created for these people. Constant loop and feel connected to their favourite footballers and teams.

2. They receive positive and negative feedback from fans. Enables club to get to know their fans better. Observe fans behaviour. Invaluable information. Personalise contents from what they learnt about fans. More control over content displayed - stops things from being taken out of context and spreading false information. Able to reach thousands of fans and they create numerous potential business opportunities and clubs prove the sponsors their ability retaining and expanding their fanbase. Expansion to international fanbase. Generates more revenue. More marketing opportunities - branded posts. More jobs created within FCB - marketing department, social media department.
social media platforms can create user-generated content 
e.g. on instagram, if a fan takes a picture of the football match, the football club can repost it on their own. This is exciting for fans and creates an incentive for them to post more and feel closer to the club.

3. similar - through the way they make money - focused on content creating and distribution. FCB digitisation strategy which focuses on the creation and provision of content e.g. via the club subscription service, websites, online shop, online auction. a standard type of business organisation uses social media to promote their product or services, but for a football club it's more personal / fan-oriented. Engagement - football clubs engage more with their fans / followers.
Sports teams create more emotional impact through social media - the win is not just for the team, it emotionally affect the fans too, as well as the losses. fans associate themselves more with the club. 

4. made carefully considered decisions and analysed gap in their business model. They might have overlooked the fact that social media platforms are fast-paced and constantly changing, so they shouldn't be focusing on only 2 platforms (Twitter and FB) they should seek out platforms that are current - be on the look-out for emerging platforms. Identify target group and their respective social media platforms. 

]]> 2020-11-23 10:16:12 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951721126 Group 4: https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951728973 1. Football is very special- few fans have a strong relationship with the club, they appreciate a personal touch for the fans

No limit to time and space for fans to make connections

Accessible for all as they don’t know just have fans in Germany, international connection with fans

Twitter fans can engage in live reactions

Only way to reach out to fans 

2. -       Free insight knows what the fans are thinking 
-       They have more market space for Sponsers 

Strengthens relationship with the fans 

3. yes football has a more loyal fan base so it is easier to follow and engage in conversation and follow the club online compared to other companies such a retail. there is a bigger potential for social media for sports club by showcasing games exclusively.

4. what FCB have done right is that they have engaged on all social media platforms   
]]> 2020-11-23 10:19:26 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951728973 (Group 1: Response to Question 2) nicolechinuntdet https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951742415 2. FCB could benefit from applying social media by gaining an additional place to promote merchandise, tickets, etc., get instant feedback to fan responses (negative or positive), gain statistical data to what fans respond to, be up to date with being present on social media platforms (competitors have already started their presence online), and reach fans instantly and keep them updated on team news. ]]> 2020-11-23 10:24:56 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951742415 (Group 1: Response to Question 3) nicolechinuntdet https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951756736 3. Yes, some sports clubs were already established names before social media began, compared to companies working to make themselves known for the first time. Additionally, social media for sports clubs offers a community online where fans can connect even if they aren't at the stadium themselves, discuss game plays and fan favorites - it's an interactive live experience that is convenient to access for many.  ]]> 2020-11-23 10:31:01 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951756736 (Group 1: Response to Question 4) nicolechinuntdet https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951774791 4. In the 2010 case, FCB should have implemented a social media when it first started - it has an international presence, players not being highlighted on social media their images and values are not being promoted which is a key intangible asset, they did not think about how they could increase revenue in the club through controlled traffic (through websites, FaceBook, Twitter, etc.), they can control their narrative, new ways to connect and open sponsors with companies, engaging with certain target audience groups (varying in age differences). For what FCB did right, they considered fans engagement and interest in social media from certain places (Asia), made their online website international friendly to a variety of languages, gathered research to gain strengths and weaknesses as to the value of joining social media. ]]> 2020-11-23 10:38:59 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951774791 https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951782921 2020-11-23 10:42:18 UTC https://padlet.com/nicholson0704/v81xix8e0adjc7lz/wish/951782921