My Promotional Video Journal by Briana Hansford https://padlet.com/brianahansford/v80tt2dti64s en-us 2018-03-01 01:19:49 UTC 2023-05-15 00:38:42 UTC hello@padlet.com How I feel about the course so far brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/236739867 I am extremely excited about this course so far. I was nervous before attending my first class as I didn't know what to expect, but after we got settled into class and I learnt more about what we will be doing in this course, I have become very excited to explore my creativity and showcase my ideas, and also to learn more about digital media. ]]> 2018-03-01 01:22:04 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/236739867 Promotional Video brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/242160877 My idea for my promotional video is to contact either the RSPCA or Animal Welfare League to interview them about adoption. My aim is to encourage people looking for a pet to look at adoption agencies first instead of buying a pet straight up. the animals in adoption agencies are less likely to go to a home as there are older and everyone wants a small pet at first and to experience it's first years. ]]> 2018-03-15 01:39:03 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/242160877 Target Audience brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/247121110 My target audience for my promotional video would be people that are looking to buy a pet and hopefully convince them to look at adoption agencies before buying a pet from a store. The age group would mainly be 18-30 year olds, however the video can speak to any age group. ]]> 2018-03-29 01:45:10 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/247121110 Sources brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/247124230 RSPCA South Australia. 20. RSPCA. [ONLINE] Available at: http://www.rspcasa.org.au. [Accessed 22 March 2018].

Animal Welfare League. 2018. AWL. [ONLINE] Available at: https://awl.org.au. [Accessed 22 March 2018].

AMA (Australia). n.d. Distribution of pet ownership in Australia as of April 2016, by age. Statista. Accessed 29 March, 2018.

Canstar, William Jolly. 2017. Australian Pet Ownership Statistics. [ONLINE] Available at: https://www.canstar.com.au/pet-insurance/how-much-do-we-spend-on-our-pets/. [Accessed 29 March 2018].

Main, DCJ., Whay, HR., Green, LE., Webster, AJF. (2003). Effect of the RSPCA Freedom Food scheme on the welfare of dairy cattle. Veterinary Record 153, 227-231.

Muirden, A.
(2002) Prevalence of feline leukaemia virus and antibodies to feline immunodeficiency virus and feline coronavirus in stray cats sent to an RSPCA hospital
Veterinary Record 150, 621-625. 


]]> 2018-03-29 02:09:27 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/247124230 Draw in the audience brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/249664653 To make a successful promotional video, it is essential to draw in the viewer within the first 5 seconds. In my case, the way that I will do this will be to use a close up of a dog's face. This will instantly reach out to the viewer's heart and result in them wanting to watch the rest of the video. I will continue to use this tactic throughout the entire video. I will use a variety of camera shots and angles of the animals to guarantee the audience will continue watching. Every now and then I will have a shot of an employee who is being interviewed and I will display their role and their name at the bottom. I will also add some facts about adoption and animals on the screen to keep the audience entertained as well. ]]> 2018-04-09 06:54:27 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/249664653 Interview brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/249669051 I have been trying to decide who I will interview for my promotional video. My options were RSPCA and Animal Welfare League. I researched both adoption agencies and found that they are both very similar and either of therm would be a delight to interview. I have sent both companies an email regarding my want to interview them in the hopes that one of them. will allow it. If none allow it, my back up plan will be to use all the information I have found from researching and use that in my video and collect all the pet owners I know to video their pets and use that in my video. ]]> 2018-04-09 07:13:14 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/249669051 brianahansford https://padlet.com/brianahansford/v80tt2dti64s/wish/249707278 Colour Scheme. These are the colours both RSPCA and Animal Welfare use on the websites and their logo. Since I will be promoting them, using their colour scheme is necessary. ]]> 2018-04-09 09:48:39 UTC https://padlet.com/brianahansford/v80tt2dti64s/wish/249707278