Il mio padlet sublime by Desiree Pucci https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar Fatto con un lampo di genio en-us 2020-11-20 16:51:50 UTC 2025-04-24 07:12:47 UTC hello@padlet.com ADVERTISING si7pwnbnxf https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/946221339 It is the set of all means of communication in order to make known the characteristics of products and services, through the mass media.
It is used by companies to create consensus around their image, with the aim of achieving their marketing objectives.

1. First, it is important to find something to say about your product, it must be superior and different than the competitor’s. 

2. It is important  to be creative, original and 
above all convincing so that the product is remembered by the target. 
]]> 2020-11-20 17:22:03 UTC https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/946221339 Advertising- a brief history si7pwnbnxf https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/946417889 The first real advertising took place with the rise of journalism in the 17th century. These advertisements promoted books, medicines.
In the 19th century the French newspaper La Presse introduced paid advertising in its pages, allowing it to lower its price, increase the number of readers and make higher profits. 
Most of the advertising in the 1950s, was print-based. The ads had a simple picture with a lot of details about the product and a slogan at the end. Emotional values like friendship, love started to be included. 
In the early 60s there was too much supply  and not enough demand. Advertising became modern and created messages that made ads more tempting . Working women disliked ads showing women as housewives and felt that most advertising was negative for them, holding them back from independence. 
In the end of the 70s ad campaigns focused on freedom, health equal rights and ecology.  Advertisers experimented on how to hold consumer’s attention, invade their memory and change their beliefs. Digitally enhanced photos create the image of a perfect person which everyone wants to be, but this leads dangerously to low self-esteem and  anorexia.  
In the 90s all agencies had a team of research psychologist. Advertisers discovered that brain activity is higher during new commercials. Colours were used to associate products with moods and feelings. For example red means active, violet passive, yellow cheap. Totoday ads are multimedial and very technical. Pitch statements  used are still questions because the consumer stops and thinks. The consumer is complimented and praised for being able to see through the fallacies.  ]]> 2020-11-20 18:04:06 UTC https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/946417889 What are advertising media? si7pwnbnxf https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/947357589 Advertising media refer to the various media channels through which advertising is done.]]> 2020-11-20 23:05:37 UTC https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/947357589 Types of advertising media si7pwnbnxf https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/947382680 1. Broadcast media- TV and radio are two of the most important advertising media known as broadcast media.
Television: Televisions have become a very important tool to advertise for companies, because tv is one of the most widely used media in the world.
Radio: Radios have a high penetration and are easy for customers to buy, they are a good tool for advertising.
2. Print media: Advertising media like newspaper, magazines, brochures, billboards, come under print media. With the massive reach of print media, it become a popular tool for advertising. 
3. Online Media: With the consistent growth in internet penetration, companies have started using online media for advertising. Through social media and websites.
4. Outdoor Media: Reminds to the use of outdoor hoardings and billboards, put above buildings, near streets to give maximum visibility to create brand awareness.
5. Mobile: Mobile advertising has become a critical aspect for every business, as it reaches out to customers promoting messages through SMS.
6. Specialty Media: These consist of items that are given away to the consumer on which the name of the company or brand is printed. For example carry bags, membership cards, free merchandise like caps or bags.]]> 2020-11-20 23:25:22 UTC https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/947382680 What is a Public Service Announcement? si7pwnbnxf https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/966913433 A Public Service Announcement, or PSA, is designed to educated the audience about a particular topic instead of selling some type of product. The purpose of these ads is to generate awareness about important topics such as drug usage, drunk driving or preventing forest fires. PSA are released by government agencies. ]]> 2020-11-28 10:53:28 UTC https://padlet.com/si7pwnbnxf/v6mlg11ul92z80ar/wish/966913433