Persuasive Appeals by Andrew Tomlinson

Dhruv

2023-11-01 09:20:51 UTC

The Nike ad uses potential appeal to make a strong impact. It shares stories of people who've overcome personal challenges, like disabilities, to inspire viewers. The message is clear: obstacles shouldn't stop you from aiming high and going global in your aspirations. The ad's goal is to give hope and motivation while linking Nike to achieving big dreams in sports, personal challenges, or any field you're passionate about.

Sofia

2023-11-01 09:21:40 UTC

By introducing individuals struggling while practocing, like the skater falling while trying new tricks, and contrasting them with professional athletes like Selena Williams, Nike alludes to the potential that all sportsmen have within themselves and how practice can make them become the best sportsmen in the world.

Laith

laithabuhantash2 — 2023-11-01 09:22:17 UTC

In the advertisement, the narration was done by a celebrity (Kapernik), who is a professional American football player; furthermore, they used the stories of famous athletes such as Alphonso Davies.

Sofia

2023-11-01 09:24:51 UTC

Nike "Dream Crazy" campaign employs an endorsement appeal by presenting highly recognised figures in the sports world like Selena Williams and Kaepernick. Thus, it conveys to the viewer that with ambition and practice they can become highly recognised figures as well.

Zaara Amin

2023-11-01 09:25:46 UTC

A potential appeal is a type of persuasive appeal where the advertisement shows the audience how much better their lifestyles could be if they engage with the product. Nike’s Dream Crazy campaign inspires hope and motivation within the viewers, as they demonstrate a better emotional lifestyle to the audience when they engage with the message of the commercial, being to believe in yourself. Therefore, Nike is attempting to show the audience the different lifestyle they can achieve if they believe in themselves.

Rahul

2023-11-01 09:25:54 UTC

The ad provokes potential appeal by making viewers think about achieving the impossible using Nike gear, like becoming the fastest ever or an ironman after illness while wearing Nike. The inspiring examples aim to unlock one's belief in limitless capabilities and capacity for greatness regardless of circumstance, which Nike products unlock as shown in the ad.

Celine

2023-11-01 09:26:05 UTC

Using a well-known celebrities to promote a product is known as an endorsement appeal. , this can support the product's appeal to social needs . For example having Kapernik in the Nike campaign , this will encourage the audience who may desire to follow in the celebrity's footsteps.

Laith

laithabuhantash2 — 2023-11-01 09:26:07 UTC

Towards the end, Kapernick starts to address the audience by saying"Don't ask if your dreams are crazy; ask if they are crazy enough"Using the second person here helps to come off as more personal and direct towards the viewers.

Dhruv

2023-11-01 09:26:18 UTC

The Nike ad effectively utilizes an endorsement appeal by featuring professionals like LeBron James, Serena Williams, Odell Beckham Jr., and Eliud Kipchoge. By showcasing these highly admired and recognized athletes, the ad aims to encourage the audience to associate their excellence and success with Nike products. The endorsement appeal leverages the audience's respect and admiration for these athletes to persuade them to consider Nike as a brand that champions and supports the pursuit of greatness, making the connection between these celebrities and the brand more relatable.

Selin

2023-11-01 09:26:46 UTC

Through the use of potential appeal, Nike communicates a sense of empowerment to people who want to dream crazy. By repeating statements such as: "If people say your dreams are crazy" and "If they laugh at what they think you can do," the campaign provokes a sense of guilt and willingness to prove others wrong. In the Nike advert, the clear connection is that Nike helps people to pride over their personal potential and become great.

Tala

2023-11-01 09:27:00 UTC

the advertisement consistently utilizes inclusive language to make the audience, people of all ages, backgrounds, genders, feel included and encouraged to follow their dreams and make their dreams come true.

Layal

2023-11-01 09:27:13 UTC

The testimonial appeal in Nike's "Dream Crazy" advertisement, featuring Colin Kaepernick, conveys a powerful message of perseverance and determination. Kaepernick's personal journey inspires viewers to chase their dreams, reinforcing Nike's commitment to empowering individuals to overcome challenges and reach for greatness.

Celine

2023-11-01 09:29:01 UTC

Personal Appeal focuses on creating a personal connection between the viewer and the product. using storytelling or relatable situations to make the viewer feel like the product designed just for them. Nike's "Just Do It" advertising campaigns emphasize the importance of each person's unique journey and demonstrate that anyone can succeed with hard work and perseverance.

Khalid Hijleh

2023-11-01 09:30:51 UTC

The use of popular and recognizable celebrities like Lebron James, the Nike AD encourages and presuades the community to follow the celebritys path or motivate them to follow their actions

Layal

2023-11-01 09:30:55 UTC

In Nike's "Dream Crazy" ad, the endorsement appeal is heightened by the inclusion of renowned athletes like Serena Williams and LeBron James. The ad also featured Colin Kaepernick at a time when he faced significant public controversy. This choice underscores the message of resilience and ambition, demonstrating that even in challenging times, individuals can dare to dream and achieve greatness. It aligns with Nike's commitment to empowerment and belief in athletes' potential to inspire, no matter the circumstances.

Rahul

2023-11-01 09:31:09 UTC

The advertisement shows personal appeal by encouraging individuals to visualize themselves performing as the best footballers or athletes wearing Nike shoes; by using examples of Nike-sponsored youth and refugees, the commercial attempts to create a relatable journey while also highlighting the struggles that some Nike-partnered athletes have faced due to their limited resources. The narrative of the advertisement places the viewer in the same situation as the athletes and encourages them to compare the athlete's journey to their personal life. It tells the viewer that Nike supports ambitious dreams and assists in achieving them.

Ali

2023-11-01 09:31:39 UTC

In the advertisement "Dream Crazy," endorsement appeals are prominently featured through the inclusion of renowned athletes such as Colin Kaepernick, Mo Farah, and Alphonso Davies. The purpose of employing this endorsement appeal is to inspire individuals to adopt specific behaviors and attitudes. The presence of these respected athletes in the video encourages viewers to respect and admire their actions, ultimately motivating them to take similar actions.

Khalid Alghamdi

2023-11-01 09:31:42 UTC

In the Advert, NIKE shared peoples accomplishment stories to try to appeal to NIKES target audience. By showing how people strived to achieve their goals it inspires people to do the same. This was appealing and convincing because Kapernick talked about the struggles for each person that was featured such as a racial discrimination or physical disability.

Selin

2023-11-01 09:33:06 UTC

Through the use of testimonial appeal, Nike communicates the feasibility of bringing one's "crazy" dreams to life. The use of a celebrity endorser, Colin Kaepernick, serves as a role model for viewers. His representation of the brand evokes trust and motivates people to purchase Nike products. Additionally, presenting the contrasting live journeys of the world's most accomplished athletes, from failure to success, gives viewers the confidence that people who use Nike are destined for success.

Zaara Amin

2023-11-01 09:33:24 UTC

Nike’s Dream Crazy campaign incorporates an endorsement appeal by featuring Lebron James and Serena Williams. Additionally, Kevin Kaepernick is in the video. Usually, an endorsement appeal aims to feature those who are looked up to and admired, however, Nike did so in a contrasting manner when involving Kaepernick. Because Kaepernick was a previously controversial figure as he kneeled during the US national anthem, the appeal is portrayed in a different manner as the general public, at the time, did not look up to him.

Faris

2023-11-01 09:33:42 UTC

Nike's "Dream Crazy" ad utilizes personal appeal through Colin Kaepernick's individual journey and stories of resilience, encouraging viewers to follow their dreams and stand up for their beliefs.

Faris

2023-11-01 09:35:12 UTC

Nike's "Dream Crazy" advertisement leverages potential appeal by presenting a vision of limitless possibilities and potential. It inspires viewers to reach for greatness, break through barriers, and achieve their dreams, showcasing the untapped potential within each individual. The ad uses aspirational stories and a motivational narrative to convey the idea that anyone can overcome obstacles and excel in their endeavors, positioning Nike as a brand that empowers individuals to unlock their full potential.

Zara

zarababu — 2023-11-01 09:36:35 UTC

In the Nike campaign named "Dream Crazy" the endorsement appeal strategy is prominently utilized to convey the central message of determination, perseverance, and self-belief. It uses Kaepernick personal experiences as a leverage to emphasize a variety of aspects like inspiration and empowerment. His story of standing up for his beliefs, even at great personal cost, is used to motivate others to pursue their dreams fearlessly, fostering a positive brand image.

Zara

zarababu — 2023-11-01 09:38:08 UTC

The Kaepernick "Dream Crazy" Nike ad effectively utilizes the potential appeal strategy by inspiring viewers' aspirations and ambitions. It portrays Nike as a symbol of future success, encouraging individuals to believe in their ability to achieve greatness. The ad conveys the message of breaking barriers, fostering personal growth, overcoming obstacles, and inspiring others. By associating with Nike, viewers are encouraged to recognize their potential, creating a powerful emotional connection with the brand.

Tala

2023-11-01 09:39:48 UTC

This advertisement utilized celebrity endorsement in order to draw attention of fans and a wider range of people. As Kapaernick is narrating the advertisement, he is a respected figure whose fans look up to him and value his opinion, thus encouraging people to support his beliefs when promoting courage and following one's dreams. The use of other celebrities such as Serena Williams and Lebron James also grabs the attention of all different audiences such as those who enjoy watching basketball and tennis.

Zaid

2023-11-01 09:43:30 UTC

The Nike ad featuring Colin Kaepernick uses testimonial appeal by leveraging Kaepernick's personal story and credibility as an activist. By featuring Kaepernick, who is known for his protest against racial injustice, the ad aligns Nike's brand with the values of standing up for one's beliefs, even in the face of adversity. The slogan "Believe in something. Even if it means sacrificing everything." serves as a testimonial to Kaepernick's own journey, thereby creating an emotional and persuasive appeal to the audience.

Zaid

2023-11-01 09:44:08 UTC

The Nike ad uses personal appeal by connecting with the audience on an emotional level through Colin Kaepernick's narrative. The message "Believe in something. Even if it means sacrificing everything." resonates with individuals who have faced challenges or have had to stand up for their beliefs. By focusing on Kaepernick's personal sacrifice and commitment to his cause, the ad seeks to evoke empathy and admiration from the viewers, encouraging them to relate to the values of perseverance and conviction presented in the campaign.

Ali

2023-11-01 09:44:25 UTC

In the advertisement Dream crazy by nike, personal appeals is used where Colin Kaepernick's personal story is a central element of the ad. The ad emphasizes his decision to take a knee during the national anthem as a protest against racial injustice and police brutality. By featuring his personal and deeply emotional experience, the ad aims to humanize him and make a personal connection with viewers.

Wesely

2023-11-01 09:46:17 UTC

The Nike ad uses potential appeal by suggesting that taking a stand for one's beliefs, as Colin Kaepernick did, can lead to positive change and personal fulfillment. The message "Believe in something. Even if it means sacrificing everything." implies that the sacrifices made for a cause can lead to a greater impact and a lasting legacy. By showcasing Kaepernick's story, the ad appeals to the viewers' aspirations and inspires them to believe in their own potential to make a difference.

laithabuhantash2 — 2023-11-01 09:46:30 UTC

Through testimonials and the influence of celebrity endorser Colin Kaepernick, Nike inspires confidence in turning dreams into reality. The showcased life journeys of accomplished athletes from failure to success reinforce the idea that choosing Nike is choosing a path to success.

wesely

2023-11-01 09:47:52 UTC

The Nike ad taps into personal appeal by showcasing Colin Kaepernick's story, aiming to resonate with viewers on an emotional and individual level. The narrative of sacrificing one's career for deeply held beliefs is designed to evoke empathy, admiration, and a sense of relatability. By aligning the brand with Kaepernick's values and struggles, the ad seeks to create a personal connection with the audience, encouraging them to see themselves in the story and feel inspired to pursue their own convictions.