Key Concepts of Media Literacy, Fall 2024 by Renee Hobbs

RR2: Messages use stereotypes to express ideas and information.

hobbs — 2024-08-30 16:00:56 UTC

I chose this photo because it highlights some of the issues I get frustrated with and struggle with as a teacher: the portrayal of boys and girls so stereotypically represented, especially in a day and age where gender nonconformity is a reality.

AA1:Authors create media for different purposes

katherinevangorden — 2024-09-04 19:27:40 UTC

I chose this photo because it shows the advertisement of flavored vapes. This is advertised for the reason of hoping it reaches a younger audience. The creation of flavors that appeal to a younger generation is to help for the creator to make a profit with a product that may appeal to a more immature taste palette. This is wrong and is starting children out with a bad habit that can be difficult to break.

MM1: Production techniques are used to construct messages.

dannyw51 — 2024-09-06 22:02:47 UTC

I chose this photo because is shows the use of editing and lighting in order to create a cinematic feel to the event being promoted, with the hopes of captivating an audience. The image is dramatized using these production techniques.

AA2: Authors target specific audiences

liamaldonado — 2024-09-07 00:39:48 UTC

I chose this photo because it shows how authors can design their advertisements in order to target specific audiences. Here they are specifically calling on retro music lovers to get them interested in a movie aimed at a much wider audience.

AA2: Authors target specific audiences

2024-09-09 00:32:48 UTC

I chose this photo because for this ad coke targeted specific audiences by putting names on their bottle. This encourages consumers to buy the product with their name, their friend's name, or their family members name. This created a sense of personal connection to the Coke bottles.

Sarah Lustig AA2: Authors target specific audiences

2024-09-09 16:13:05 UTC

I chose this image because it shows how an "author", Coke, targets a specific audience. By simply partnering with Penn State and using the Penn State logo, Coke targets fans of Coke, Penn State, and college football. This bold logo usage is sure to capture the attention of a specific group of people.

AA2 : Author targets specific audiences

2024-09-09 16:53:33 UTC

I chose this advertisement because the author is using a celebrity to help and promote their product, in this case, Cover girl makeup. By using Taylor Swift, a very known celebrity, the target audience is her fans of all ages to potentially buy their product by seeing her use it.

Courtney Sarris RR2: Messages use stereotypes to express ideas and information.

courtneysarris — 2024-09-09 20:58:58 UTC

I chose this advertisement by the author, Budweiser, in order to represent how stereotypes can be used in order to reach a targeted audience. Specifically, this ad displays a women pouring a beer for a man who is fixing an object with a hammer in hand. This plays on gender roles and targets the male dominating patriarchy, and the submissive and nurturing women stereotype. In using this strategy, it glorifies Budweiser as the type of beverage this group of men drinks. The author also adds a sense of masculinity to the drink by conforming to this gender role stereotype that women should stay home and tend to their husband while their husband works. This stereotype is upsetting because it implies that women are not seen having important careers which is really important to me for my future.

lmorrissey33 — 2024-09-09 21:09:32 UTC

I chose this advertisement by the author Mr. Clean, to represent the specific target audience for this ad being women. This targets gender roles by displaying a women using / being informed about cleaning products. This glorifies the stereotype that women should be the ones doing all of the housework, in this case specifically cleaning.

MM3: Messages have effects on people’s attitudes and behaviors; Kayleigh Willnus

kwillnus — 2024-09-09 23:20:19 UTC

The first advertisement that came to mind that affected my emotions personally is the ASPCA advertisement. They make you feel sad and appeal to the emotional side of the viewers. Not only are they appealing to your emotions through the picture of the sad dog, but also promote how to help. They are giving you a solution to your "sadness" by suggesting you donate to help. So that emotional tie is also linked to a "cure" in a way.

Messages are selective representations of reality

2024-09-10 16:18:31 UTC

I chose this advertisement to represent messages that are selective representations of reality. The ad features a doctor who people typically associate with health and trust, which selectively highlights a claim that is not justified. The ad does not mention health risks or scientific evidence. Instead, it focuses on a doctor encouraging smoking which manipulates the audience's perception of smoking as safe and even beneficial. By using a trusted figure the ad creates a false message that smoking will help protect your throat against irritation. Overall, the ad selectively represents reality by showing a false claim while omitting health information in order to shape the publics perception in a way that benefits cigarette companies.

AA2: Author targets specific audiences

2024-09-10 16:35:01 UTC

If you have not seen this ad before, in the "your phone" side, the man is running very slow, while in the "iPhone" side, the man runs very quick. I chose this ad because it targets anyone who does not have an iPhone, displaying that Apple produces phones with faster speed and quality. It creates the sense that you need an iPhone for a more quality life.

AA2: Emma Grasso, Author targets a specific audience

2024-09-10 21:50:22 UTC

I chose this photo because it shows the advertisement for Cardi B and Offset McDonald's meal. They teamed up to target a younger audience with her/his large influence on pop culture and huge social media following. It was called their "date night meal." It created excitement, buzz, and a trendiness around the meal, enhancing McDonald's culture. Cardi B and Offset fans from all over the world came together to try this meal. It became a viral meal all over social media, which has widely expanded the talk of McDonald's.

AA2: Author targets specific audiences

2024-09-11 00:51:38 UTC

I chose this advertisement because the author is using a well-known celebrity to help promote their shampoo and conditioner. By using Selena Gomez, the target audience is clearly women of all ages. This ad is beneficial because it influences women to use Pantene's products even if it's their first time.

AA2: Author targets specific audiences

ashleyvalentino1 — 2024-09-11 14:29:34 UTC

I chose this advertisement because it clearly states they are trying to rope in mothers to buy this product. Moms are a great audience to target for this product because children are messy and carry germs that can be easily cleaned with these wipes. The bright colors on the ad also draw consumers in. By making the "TRUSTED by moms" bigger and in the center it also helps to grab those moms in.

AA2: Authors target specific audiences

2024-09-11 16:07:05 UTC

I chose this Instagram post from Rare Beauty because of the message behind it. Many people today are so caught up in social media and believe that they are defined by what they see and how they act online that people don't see that a lot of things on social media are not real. This message is targeted to many people but especially those who are women who constantly feel defined and put down by the things they see or post online. It is a reminder that they are not defined by social media. I think this is a great message for this brand to put out online.

AA2: Author targets specific audiences - Giana Penney

giana_penney — 2024-09-11 17:03:18 UTC

I chose this advertisement because it references the stereotype that men dominate society. Nike's use of the phrase " One More Thing for Men to Rule" directly appeals to men, reinforcing the idea that they are naturally more athletic and more likely to excel in this challenge than women. This message upholds traditional gender roles and promotes the belief that men are better suited for physical competition, further demoting women in conversations about athletic ability and achievement.

AA2: Authors target specific audiences

2024-09-11 17:08:27 UTC

I chose this advertisement because it shows how the author, in this case, Diet Coke, targets the specific audience of Taylor Swift fans. Taylor Swift, being who she is and having the following she does, draws fans to anything she is shown representing. Having her front and center not only pulls in viewers, but also entices them to go buy the product.

MM3: Messages have effects on people’s attitudes and behaviors. / AA2

2024-09-11 17:43:36 UTC

This pedigree ad is a good example of mainly MM3, but also exhibits AA2 (specific audiences.) The main push of the ad is to play on the audiences Pathos and make them feel sad for the dog. They achieve this by making the image of the a small, sad dog dominate the ad, alongside a cage-like door on the left. This focus on the image along with the slightly melancholy small text shows that it's the more important part of the image. It's AA2 because it's pushing for people who already have dogs due to it being a dog food ad, thus more likely to become sad from this image.

AA2: Authors target specific audiences - Grace Stamp

2024-09-11 18:20:42 UTC

I decided to target AA2: Authors target specific audiences. It is apparent that this image is advertising the brand "Billabong", while focusing on swimmers, surfers, beach-goers, etc. It comes off as very appealing if you enjoy partaking in similar activities as pictured and could definitely be an effective way of targeting your sales audience.

AA2: Authors target specific audiences -Marissa

2024-09-11 18:39:46 UTC

I focused on the common topic of authors targeting specific audiences. This advertisement is promoting whey protein powder, in the attempt to grab attention of individuals who are into weight training and personal health. They used the face of three well-known athletes, that are a prime example of fitness. This method is effective because it quickly draws attention and brings credibility of the product to both their fan base and general public.

MM3: Messages have effects on people's attitudes and behaviors

2024-09-11 18:50:52 UTC

The Farmer's Dog commercial is known as the 'tear-jerker ad' from the 2023 Superbowl. It shows the long life of a dog and its owner, both through the owner's eyes and the dog's. The commercial is promoting the Farmer's Dog as the go-to food brand for a happy and long-living pet. The commercial momentarily effects the viewer's emotions to draw and keep their attention while making the brand memorable.

AA2: Author targets specific audiences

victoria_hudak — 2024-09-11 19:20:48 UTC

I chose this advertisement because it shows how the author, Airbnb, is targeting a very specific population to help promote their platform in this case pet owners. By airbnb targeting pet owners it plants an idea in the pet owners that they can still travel and go on trips and bring their pets along without having to leave them at home.

AA2: Author targets specific audiences (Paige Lubanski)

paige_lubanski — 2024-09-11 23:33:36 UTC

I chose this advertisement because it promotes the movie Despicable Me 2 in partnership with McDonald's. It's clear this partnership is focused on attracting a younger audience. The movie's popularity is likely to attract children, especially considering the happy meal comes with a variety of toys. If children see this advertisement they may try to persuade their parents to purchase the meal to collect all the toys. I believe this advertisement is effective in raising sales along with capturing a specific audience.

AA2: Authors target specific audiences. (Ryan Carruolo)

ryan_carruolo — 2024-09-12 03:21:12 UTC

The concept that I am aiming to illustrate is, "AA2: Authors target specific audiences." I spent a bit of time looking for this old tv advertisement for NHL games. Where they allowed subscribers to watch games from outside their "local viewing area." They are targeting hockey fans who watch the games at home on their television and have replica boards around the television and the hook is that "every game is a home game" making it feel like you are actually there. I believe that this is an effective form of marketing

AA2: Authors target specific audiences

2024-09-12 13:36:11 UTC

I chose this advertisement because it represents how authors, in this case Coca-Cola, persuade their audience to purchase their product. Coca-Cola portrays happiness when you enjoy its product. They also show someone relaxing outside in the sun, which entices the audience.

AA2: Authors target specific audiences

kaitlin_quinton — 2024-09-12 13:44:33 UTC

I chose this advertisement because the authors used a popular celebrity to promote their perfume and attract a specific, but large audience. Zendaya is a very well known actress which allows the authors to target a wide age range of women. This ad is very strategic and beneficial to the authors because it influences woman to try the products in hopes of being like this celebrity or simply because her endorsement alone convinced them.

AA2: Authors Target Specific audiences

2024-09-12 18:42:30 UTC

I chose the Wheaties box advertisement because the authors want to show the consumer that the cereal is healthy due to an athlete being on the box. The athlete endorsement is done to target people who prioritize healthy eating and healthy living. Wheaties is famous for having numerous high-level athletes on their cereal boxes. They all have one common goal, to show that the cereal is healthy by using world famous athletes.

AA2: Author targets specific audiences

2024-09-12 23:08:41 UTC

I chose this Chanel cologne add due to the choice of persuasion to push their product to the public. In this add the author chose Brad Pitt, a very recognizable face and extremely famous actor to persuade men to purchase their cologne due to the recognizable figure that is endorsing the specific product.

AA2: Author target specific audiences & MM2: The content media message contains value, ideology , specific pov (Lindsey Arduini)

lindsey_arduini — 2024-09-13 01:30:49 UTC

I chose this advertisement because Heinz is really putting emphasis to show their audience that their ketchup is the best and is healthy. They are targeting a specific audience, those who use their ketchup and even ketchup users in general. Heinz also really brings value using this imagery and the wording. The bottle being slices of tomatoes and using the word "grows" go hand in hand. This image brings more value to their statement about them "growing" their ketchup made from fresh tomatoes. As well as this relates to the advertisement having a specific point of view. It communicates to you to believe that their ketchup is healthy and doesn't compare to other brands.

MM2: media messages contain values, ideologies, and specific points of view.

catherinejones28 — 2024-09-13 16:21:52 UTC

I chose this image of the 1529 Propoganda Map made by Spanish map makers because it really well represents how media comes from a certain point of view. When this map was made, Spanish map makers didn't have any accounts of the west coast of the Americas and so decided to omit it completely. This leads to what looks like a seemingly endless body of land. This, of course, isn't correct, but it was what map makers had to go on from previous expeditions. This point of view would be incredibly different if a map was made by Indigenous peoples along the west coast of the Americas.

Peighton Turner

2024-09-13 17:13:02 UTC

AA2: Authors target specific audiences. This movie poster targets a specific audience by stating "From the same visionary director of The Nightmare Before Christmas", to grab the attention of audiences that enjoyed that movie. This movie poster targets a specific audience that would enjoy horror and stop-motion films.

AA2: Author Target Specific Audiences

2024-09-13 17:43:40 UTC

I chose this Dunkin donuts commercial because the author included three very well known people, Ben Affleck, Tom Brady and Matt Damon. This was one of the Superbowl commercials so millions of people were watching this which targeted people who are fans, watch football and like dunkin donuts.

AA2: Author targets specific audiences

sophiadimartino — 2024-09-13 19:13:00 UTC

I chose this advertisement because it uses Simone Biles, an Olympic gymnast and gold medalist. They are using her to promote their athletic clothing because she is well known and when people see her promoting the products they are more likely to purchase the clothing. They also use the words "Power of she" to draw in more women to feel more empowered when getting athletic clothing from this brand.

MM3: Messages have effects on people's attitudes and behaviors

2024-09-13 23:26:44 UTC

I chose this photo as a representation of messages that have effects on people's attitudes and behaviors. This photo has a lot of emotional appeal to it, also known as ethos. The advertisement makes viewers feel some type of sadness in a way, attempting to convince or influence people to give dogs a new home. In the picture, the dog also looks sad so that adds even more emotion to it along with the message that it brings. I think this is a perfect representation of the MM3 concept.

AA2: Authors target specific audience

2024-09-13 23:51:36 UTC

I choose this form of advertisement because it targets a specific audience which is home owners and it uses there kids as a way of making them be worried for them. This form of advertising helps ADT bring in more customers that are scared of getting there home broke into. This scares the home owners who aren’t protected with home alarms.The people in this image are happy to be protected with all the sensors and protection they can think off.

MM3: Messages have effects on people’s attitudes and behaviors

2024-09-14 00:12:29 UTC