https://padlet.com/peterlake/v5l9dhr9mpwgtnwc Made with good vibes en-us 2020-11-13 23:19:47 UTC 2020-11-16 07:59:26 UTC hello@padlet.com peterlake https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/924946415 Peter

My key points

]]> 2020-11-15 18:51:05 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/924946415 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144529 Key points : 
- Leaders
- Marketing
- why -> how -> what
- inside to outside
- Different way to think
- Inspire 
- Consumers


]]> 2020-11-16 07:52:40 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144529 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144714 - Start with the why
the what is for technical specs
- be honest
- you buy a story not a product
- know your audience]]> 2020-11-16 07:52:45 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144714 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144722 World memory championship
German : Simon "the flash" Reinhard
Technics : 
-Storytelling : because a story engages more of the brain
- The Golden circle (Simon Sinek 2009) : Why -> How -> What
(How Apple do their unique Marketing)]]> 2020-11-16 07:52:45 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926144722 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926145758 Memorizing
Remembering
Mind
Storytelling
Technique
Communication tool
Brain
Communicate
People
Audience
Marketing
Product
Build relationships]]> 2020-11-16 07:53:08 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926145758 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926145762 Key points :
- Remember random info
- Marketing
- Brand story
- Build relationships
- Humans are wired to remeber stories
- People buy why you do something

]]> 2020-11-16 07:53:09 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926145762 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926147152 -Facts sell, but stories sell
-Clients your product is destinated for 
-Why your product and not others?
-Putting your honest values and thoughts
-Use of emotions ]]> 2020-11-16 07:53:40 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926147152 https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926147961 - WHY?
- Storytelling -> People remember a story and don't remember statistics
- Honesty : We have to be honest to be remembered]]> 2020-11-16 07:54:00 UTC https://padlet.com/peterlake/v5l9dhr9mpwgtnwc/wish/926147961