Golden Crunch is a partnership business specializing in handcrafted salted egg cornflakes. Our product is carefully crafted using the finest ingredients to provide a unique, savory snack experience that stands out in the market. We pride ourselves on delivering a delicious, high-quality product that is both satisfying and addictive.

​

To provide customers with a nice snacking experience by offering the perfect combination of crispy cornflakes and rich, flavorful salted egg. We aim to to lead in the premium snack industry by offering irresistible, high-quality, and unforgettable snack experiences.

​

Golden Crunch’s salted egg cornflakes are crafted from the finest quality cornflakes, coated with a savory, rich salted egg mixture. The result is a crunchy, flavorful snack that is perfect for any occasion. Our product is handcrafted in small batches to ensure consistency, freshness, and attention to detail, delivering an exceptional flavor with every bite.

​

With the demand for premium snacks, particularly in the savory category, Golden Crunch is positioned to cater to consumers who seek unique, high-quality products. Our target market includes snack lovers, food enthusiasts, students and consumers looking for a new, exciting snack option. We are also focused on attracting health-conscious individuals who appreciate homemade, carefully crafted products.

​

Golden Crunch plans to expand its presence in the snack market by increasing brand awareness and availability through online platforms, local retail partnerships, and direct-to-consumer sales. Our marketing efforts will emphasize the premium quality of our product, highlighting the use of authentic ingredients and the homemade process that ensures each bite is packed with flavor.

​

We aim for steady growth through strategic pricing, scalable production, and a focus on customer satisfaction. Initial sales projections estimate a significant demand in the first year of launch, with plans for expansion into new markets within two years.

​

Golden Crunch offers a product that stands out for its exceptional flavor, quality ingredients, and dedication to craftsmanship. We are committed to becoming a leading player in the premium snack industry, offering our customers a snack experience that is both irresistible and unforgettable.

• Her role is to oversees daily operations, manages staff schedules, and ensures everything runs smoothly.

• She is also an agent of the product which contributes efficiently towards the team.

• She would , handles all of the transactions and any finance related to Golden Crunch.

• She would keep track of stock levels, orders supplies, and handles inventory management.

• She know how to deal with the best vendors and suppliers to ensure best ingredients are used for Golden Crunch business.

• She will make sure all the products meet the quality standards and handles customer feedback.

• That is why we Golden Crunch carefully craft our products with care to avoid potential issues.

• Her job is to associate with customers, assist with their needs, and help in upselling products.

• With our other member, we ensured there is always someone available to assist our customers.

• She will be focusing on creating promotional strategies, managing social media, and engaging with customers online.

• She has created several posters for Golden Crunch launching product.

• Her job is to associate with customers, assist with their needs, and help in upselling products.

• With our other member, we ensured there is always someone available to assist our customers.

• She is incharge of brainstorming and create new snack ideas, experimenting with recipes. She will have to collaborate with an Inventory Manager to discuss the quality of ingredients used.

• She will be in-charge to improve existing products of Golden Crunch.

• She will have to analyze market trends, customer preferences, and competitor products to make sure the offerings are relevant and competitive. She will have to collaborate with a Marketing Specialist to discuss the relevant product in the marketing world.

Business Type
Golden Crunch operates as a partnership, bringing together the skills and efforts of eight dedicated product owners. Each member plays a crucial role in the success and growth of the business.

Location and Operating Hours
Location: Kolej Sakura UNIMAS, Kota Samarahan, Sarawak

Operating Hours:

Monday to Friday: 8:00 AM - 7:00 PM

Saturday: 9:30 AM - 4:30 PM
Sunday: Closed

Social Media Links
Instagram: https://www.instagram.com/goldencrunch_4/

Facebook: https://www.facebook.com/profile.php?id=61569769451290&mibextid=ZbWKwL

Contact Information
If you have any inquiries about Golden Crunch, feel free to reach out to us at golden.crunch.04@gmail.com.​

Need: Customer needs a quick and resealable packaging so they can continue having the snacks later

Opportunity: Golden Crunch have packed the cornflakes in a resealable transparent bag that weighs 150g of salted egg cornflakes. It is convenient for customers to bring it everywhere and enjoy anytime.

Problem 2: Ingredients Concerns

Need: Some customers are concerned with the use of artificial preservatives and additives.

Opportunity: Our business are producing homemade salted egg cornflakes using fresh ingredients from a trusted supplier. We will provide detailed allergen information to help customers with dietary restrictions to make informed choices.

Problem 3: Availability

Need: Customers need snacks that is available all-year round.

Opportunity: We serve salted egg cornflakes on weekdays from 8:00 AM to 7:00 PM. On Saturdays, our hours are from 9:30 AM to 4:30 PM. We are closed on Sundays.

We prioritize:

• Quality Ingredients ✅

• Convenient Snacking✅

• Flavorful Experience ✅

  
  

At Golden Crunch we prioritize fresh ingredients when making salted egg cornflakes. Therefore, we try to deliver freshly homemade salted eggs at best to ensure quality is delivered to consumers.

We packed these beautifully made salted egg cornflakes in a transparent bag so that you can see the fresh colors.

• Each bag (150g) of salted egg cornflakes costs RM16.

• Soon, we will try to do research and development on which product to be added into the Golden Crunch Business.

• This identifies the target customers.

• Golden Crunch focuses on:

  • Cornflakes lovers. People who enjoy cornflakes as a snack.

  • Students. A potentially large and readily accessible market.

2. Value Propositions

These are the benefits offered to customers that make Golden Crunch appealing:

• Affordable price. We put on a competitive pricing to attract price-conscious customers.

• Halal Product. We also cater to the Muslim market.

• Homemade quality. We are emphasizing a personal touch and potentially higher quality ingredients.

• Unique flavor. We also offer distinctive flavors to stand out from competitors.

• Ready-to-eat snack. We made a convenience for on-the-go consumption.

3. Channels

These are the ways Golden Crunch reaches its customers:

• We use Instagram to target young adults especially students who are actively using Instagram.

  
  

• We also use Facebook to expand to potential customers on the Facebook community and also the Facebook Marketplace.
  

• We emphasise WhatsApp and Telegram for customer communication and also for order taking.

4. Customer Relationships

We made a personalized messages in a sticker form by saying or thank-you notes to add a homemade touch. Through this, we are able to build personal connections with customers to foster loyalty.

5. Revenue Streams

These are the ways Golden Crunch generates income:

• Food sale: Primary revenue from selling cornflake snacks.
  

• Social Media: Potentially through advertising, sponsored content, or direct sales via social media platforms.
  

• Direct sales: Sales made directly to customers, perhaps through events or personal contacts.
  

• Physical store: Revenue generated from a physical retail location (if applicable).

6. Key Activities

These are the most important actions Golden Crunch undertakes:

• Local Marketing. We are promoting the business within the local community.

• Product preparation and packaging. Our core activity of producing and packaging the cornflake snacks.

7. Key Resources

These are the essential assets we needed to run the business:

• Physical resources: The physical space used for production.

• Storages: Space for storing ingredients and finished products.

8. Key Partnerships

We rely on several external entities:

• Community: We like to engage with the local community for support and potential customer base.

• Food supplier: We need a reliable suppliers for the best ingredients.

9. Cost Structure

Our major expenses may stem from:

• Staffs and Business Partner. We give out salaries or payments to staff and business partners.

• Ingredients and suppliers. The cost of raw materials.

• Packaging and labeling costs: Mostly the expenses may related to packaging and our branding.

"Bersantai Dengan Kudapan Premium" depicts a soft selling approach used by Golden Crunch to not force the buyers into reading our promotional post.

We used "Tak Nak Menyesal? Cubalah Salted Egg Cornflakes Kami Hari Ini!" with this phrase we urge to grab the attention of the buyers into reading more of our info. We emphasized the price as well so the buyers can decide to purchase immediately or make up their minds. We put our contact information directly so buyers can easily get our products in a jiff.

1. Generate Curiosity: By showcasing the product in an appealing manner without revealing too many details, it piques the viewer's interest.
   

2. Build Anticipation: Highlighting limited stock creates urgency, encouraging potential customers to act quickly.
   

3. Promote the Product's Features: Emphasizing its savory, crunchy, and premium quality draws attention to its unique selling points.
   

Techniques Used in the Photo/Video

1. Close-Up View: The close-up shot of the product in a clear resealable bag highlights its texture and quality.
   

2. Soft Lighting: The use of soft lighting creates a warm and inviting appearance, making the product look fresh and appetizing.
   

3. Minimalist Background: A simple background keeps the focus entirely on the product, ensuring no distractions.
   

4. Custom Stickers: The inclusion of a "Thank You" sticker on the packaging adds a personal and professional touch.
   

5. Call-to-Action (CTA): The text encourages viewers to DM for orders, emphasizing limited availability to create a sense of urgency.

• Her role is to oversees daily operations, manages staff schedules, and ensures everything runs smoothly.

• She is also an agent of the product which contributes efficiently towards the team.

• She would handles all of the transactions and any finance related to Golden Crunch.

• She would keep track of stock levels, orders supplies, and handles inventory management.

• She know how to deal with the best vendors and suppliers to ensure best ingredients are used for Golden Crunch business.

• She will make sure all the products meet the quality standards and handles customer feedback.

• That is why we Golden Crunch carefully craft our products with care to avoid potential issues.

• Her job is to associate with customers, assist with their needs, and help in upselling products.

• With our other member, we ensured there is always someone available to assist our customers.

• Her job is to associate with customers, assist with their needs, and help in upselling products.

• With our other member, we ensured there is always someone available to assist our customers.

• She will be focusing on creating promotional strategies, managing social media, and engaging with customers online.

• She has created several posters for Golden Crunch launching product.

• She is incharge of brainstorming and create new snack ideas, experimenting with recipes. She will have to collaborate with an Inventory Manager to discuss the quality of ingredients used.

• She will be in-charge to improve existing products of Golden Crunch.

• She will have to analyze market trends, customer preferences, and competitor products to make sure the offerings are relevant and competitive. She will have to collaborate with a Marketing Specialist to discuss the relevant product in the marketing world.

We used "Tak Nak Menyesal? Cubalah Salted Egg Cornflakes Kami Hari Ini!" with this phrase we urge to grab the attention of the buyers into reading more of our info. We emphasized the price as well so the buyers can decide to purchase immediately or make up their minds. We put our contact information directly so buyers can easily get our products in a jiff.

"Bersantai Dengan Kudapan Premium" depicts a soft selling approach used by Golden Crunch to not force the buyers into reading our promotional post.

1. Generate Curiosity: By showcasing the product in an appealing manner without revealing too many details, it piques the viewer's interest.
   

2. Build Anticipation: Highlighting limited stock creates urgency, encouraging potential customers to act quickly.
   

3. Promote the Product's Features: Emphasizing its savory, crunchy, and premium quality draws attention to its unique selling points.
   

Techniques Used in the Photo/Video

1. Close-Up View: The close-up shot of the product in a clear resealable bag highlights its texture and quality.
   

2. Soft Lighting: The use of soft lighting creates a warm and inviting appearance, making the product look fresh and appetizing.
   

3. Minimalist Background: A simple background keeps the focus entirely on the product, ensuring no distractions.
   

4. Custom Stickers: The inclusion of a "Thank You" sticker on the packaging adds a personal and professional touch.
   

5. Call-to-Action (CTA): The text encourages viewers to DM for orders, emphasizing limited availability to create a sense of urgency.

Because Ordinary Just Isn’t Good Enough

Welcome to Golden Crunch, where premium quality meets irresistible flavor. We are a partnership business specializing in handcrafted salted egg cornflakes. Our product is carefully crafted using the finest ingredients to provide a unique, savory snack experience that stands out in the market. We pride ourselves on delivering a delicious, high-quality product that is both satisfying and addictive.

At Golden Crunch, we prioritize quality. Every batch is made in small quantities to ensure freshness, consistency, and an exceptional flavor experience.

Our journey began with a simple goal: to create a snack that stands out in taste and quality. Whether you're enjoying it at home, with friends, or as a special treat, Golden Crunch is here to make every moment better.

• To provide customers with a delightful snacking experience by offering the perfect combination of crispy cornflakes and rich, flavorful salted egg, a snack with authenticity and premium quality.

Mission:

• To lead in the premium snack industry by offering irresistible, high-quality, and unforgettable snack experiences.

  
  

  
  

Values:

These are the values we hold in order to produce a premium salted egg cornflakes.

1. Quality - Commitment to use the finest ingredients and ensuring exceptional flavor in every batch.
   

2. Craftsmanship - Handmade products in small batches to ensure consistency, freshness, and attention to detail.
   

3. Authenticity - Maintaining the authenticity in ingredients and processes to deliver a genuine and satisfying snack.
   

4. Customer-Centricity - Focusing on customer satisfaction and creating a memorable snacking experience.
   

5. Innovation - We will soon offer unique and exciting snack options that may evolving consumer preferences.

Goals:

These are our goals:

1. To increase brand awareness and availability through online platforms, local retail partnerships, and direct-to-consumer sales.
   

2. To establish steady growth through strategic pricing, scalable production, and a focus on customer satisfaction.
   

3. To meet the growing demand for premium, savory snacks and expand into new markets within two years.
   

4. To attract a diverse target market, including snack lovers, food enthusiasts, students, and health-conscious consumers.