Assignment 1 Brief – Creative Journal by

80 advertising possibilities

conly017 — 2022-03-08 06:33:06 UTC

Social issues

Closing juvenile detention centres
Reducing the use of juvenile detention centres and instead focusing on prevention and support programs
Having more support available for released prisoners to become integrated into society
Promotion of more alternative education pathways for disengaged youth
Music programs for detained people
Music programs/ media programs for the elderly
Music programs/ media programs for people living with a disability
Fair pay/ conditions for aged care/ other care workers
Making housing to regular people to live in and not just for investors to profit from
The end of Negative gearing and other tax incentives benefiting asset owners
The need for more social housing
Fairer distribution of wealth across all industries/ social groups
A call to address the lack of housing in indigenous communities
Improving the quality and consistency of eduction in indigenous communities
Increased adult eduction in rural communities
Improves assess to medical attention in remote communities
Improved cost and quality of food in remote communities
Addressing the sometimes troubling relationship with alcohol that people experience living in remote areas
Increased in home support for people with complex needs
Increased social and recreational support for people with complex needs
Increased incentives for live music in Adelaide
Increased funding for community sporting groups

Music

23. Video advertisment for a song called Christies Beach

24. A video with music played from a reel to reel tape machine promoting the tape format.

25. Promotional video for song called back from the grave

26. A video encouraging listeners to listen to community radio

27. A live band recording service

28. Analog recording, is it still relevant for you?

29. Guitar advertisment

30. Learn Drums!

Sports

31. Short football clip, get active!

32. Clip about softball, softball is for everyone!

33. Hiking, why not?

34. Skateboarding.. how old is too old?

35. Companionship in sport.. Bring communities together.

36. Why sporting programs are good for community/ individual development

36. Surfing..its free! (surfboard not included)

37. Inclusivity and the future of sports, be on the right side of progress.

38. Informative video on how non athletic people can still be professionally involved with sports

Automotive

39. Cost of fuel

40. personalised second hand car commercials for the average person.. Sell your old bomb with a bang!

41. Old mechanics.. slow and steady wins the race

42. Vintage durability vs modern efficiency.. why not both? Custom hybrid engine solutions for the eco friendly car enthusiast.

43. Renault 12.. Still good!

44. Wind tunnels.. test your car in a tunnel full of 100 K mart fans. 50 bucks.

45. Do you just like driving around with nowhere to go? Crusing? Blasting obnoxious beats in to your neighbourhood but sick of those rising fuel cost? ..Car Pooling, now for the budget conscious gangsta.

46. Remember your old car breaking down, miss the good old times? Time to slow down and breath in the fumes? Install one of our vehicle unpredictability units today!

Other/ silly ideas

47. Radio waves.. buy them now ! No one can prove you don't own them and only you know their true value.. be prepared

48. The sun is setting for the last time.. buy one of our premium seats now!

49. Cooking, buy ours?

50. Canned beverage manufacturing.. but in a square shape to give more fluid volume on your shelves.

51. A wild animal.. not any more.. for just 4 small payments of....

51. Dog eating a broccoli.. broccoli nutrition plans tailored specifically to your dog.

52. Going on a date? Impress them with our blink inhibiting eye drops.

53. Pub advertisment

54. Following a miscellaneous rope to an unknown object? Your going to need shoes! Buy these!

55. Publicly display your phones inappropriate social media updates into an unsuspecting audience with our Porta-projector.

56. Love Cooking outdoors? get payed for your passion.. This message brought to you by feed the bears inc.

57. Camping.. a liberal government alternative to the housing crisis.. as long as we don't see you, there is no crisis.

58. A glowing unknown object causing trepidation and curiosity within your life? Call our consultants.

59. Oversized shoes.. go faster.

60. Embracing oversized op-shop suits for the environment

61. Overdressing for job interviews.. Trust me, The Caltex manager will respect such a bold move.

62. Tangerines, the devils apple?

63. Mandatory seagull appreciation day.

64. Consequences of inappropriately naming your bank transfers.

65. The move to analog clocks in response to the distrust of digital time.

66. Taking your dad places he feels uncomfortable, from Tourism SA.

67. The rise in housing prices being part of a conspiracy to hurt avocado farmers.. Support your local avocado farmers now.

68. Popular 90s styles that have not come back into fashion. You made these mistakes so your children didn't have to.

69. Getting sand in your eyes in unpredicted times. we can help you with that!

70. The disturbing history of why Toblerone’s are really triangular

71. Sporks and functionality ( a call for a rise in popularity and common sense)

72. Disco Biscuits ( grandmas recipe).. get baked fresh daily.

Medical/ environmental/ financial/ political

73. Impact of social media on dopamine production

74. Evaluating the impact of less sustainable means of agriculture

75. Financial benefits of investing in sustainable technology

76. Environmental and financial repercussions of a reliance on non sustainable technologies and business models

77. Positive outlook on the meta verse and online world

78. A call to return manufacturing industries to Australia

79. Prescription medication misuse

80. Legalisation of certain prohibited substances for medical and crime preventative purposes.

Week 1 Initial thoughts and feelings about the course and this task

conly017 — 2022-03-15 06:15:18 UTC

My initial thoughts are that I will struggle with a few of the skills that we are learning. I have done some of these tasks before but has involved a lot of winging it and watching YouTube tutorials.
I have a few ideas for the main assessment but need to decided if I will choose a social issue or a consumer advertisement.

Week 2

conly017 — 2022-03-28 02:05:05 UTC

Chosen Topic

The topic I have chosen for this assignment is a advertising campaign promoting the purchase of Sporks.

Target Audience

The target audience for this campaign is people who need a low fuss dining experience such as campers and people on the move and environmental conscious people. I believe that these groups, particularly campers would be the target demographic for this campaign. This is because in most home dining situations conventional cutlery would be much more practice. A spork would be a handy, low fuss alternative for a person with limited space.

Inspiration from other Advertisements - humour

conly017 — 2022-03-28 04:03:56 UTC

This advertisement shows a dining experience that is typically undertaken without the use of a Spork. It is for a fine dining experience. The add starts off too slow and is not engaging but it does showcase the restaurant well. Some of these visual ideas could come in useful.Using this contrast of fine dining and Sporks could be useful in the delivery of a humorous advertising approach.

Humour as an approach to advertising.

In 1986 a study was conducted by Stewart and Furse on creative advertising techniques and their sales effectiveness on audiences. The data gathered during this research suggested that "humour had strong positive effects on recall and comprehension. They suggest that humour gets attention, but other factors, such as brand-differentiating messages, are also needed to motivate consumers" (Hartnett, Kennedy, Sharp & Greenacre 2016, p. 106).

Referances

Hartnett, N, Kennedy, R, Sharp, B & Greenacre, L 2016 'Creative That Sells: How Advertising Execution Affects Sales', Journal of Advertising, vol. 45, no. 1, pp, 102-112.

QVAL Film Studio 2018,

Ray's Grill - Contemporary steakhouse restaurant advertisement, video, YouTube, 7 May, viewed 2 April 2022,.

Inspiration from other advertisements - duration and simplicity

conly017 — 2022-03-28 04:11:38 UTC

This advertisement for Cadbury Creme Eggs is engaging and delivers memorable product placement. It works well because of the simplicity of the concept placed within a quick time frame. Whilst the concept is pretty fun, it could also be viewed as confusing to some.

Advertising length vs effectiveness

Many studies have been conducted into the effectiveness of an advertisement in relation to its duration. This data has become increasingly relevant now that online audiences have the ability to skip an advertisement after a short period of time. For this reason I have chosen to keep my advertisement as short and to the point as possible.

One of these studies specifically relating to YouTube advertisments "showed that an increased length led to decreasing completion rates and, thus, they considered that advertisements longer than 30 seconds were less effective." (Djafarova & Kramer 2019 p. 138)

References

Djafarova, E & Kramer, K 2019, ‘YouTube advertising: Exploring its effectiveness’, Marketing Review, vol. 19, no. 1, pp. 127–145.

CadburyIRE 2014 , Tonight's The Night - Cadbury Creme Egg Tv Ad (10 Seconds), video, YouTube, 14 January, viewed 2 April 2022, .

Phycology and advertising

conly017 — 2022-03-28 04:18:24 UTC

This set of advertisements for Nike shows people overcoming barriers to achieve goals. It is effective by engaging people on an emotional level. Some of these ads are very impactful but a few of them are too lengthy and I would turn them off given the chance.

Within Iain MacRury's 2008 book titled 'Advertising' Macrury
argues for the relationship between phycology, conflict and advertising. This is expanded on by explaining how our developmental experiences are shaped by obstacles and conflicts. The use of overcoming an obstacle can be an effective tool when approaching advertising. When approaching my own advertisement, I will incorporate this approach in my delivery.

"The developmental process tempers engagement with and within semio-cultural resources – capacities for language and communication, meaning, gesture and object relating. Advertising (in this culture) as one such frequently-encountered socio- semiotic resource becomes one important area of experience where anxiety and desire play out." (MacRury 2008, p. 257)

References

MacRury, I 2008, Advertising, Routledge, London, Taylor & Francis Group.

Tom Crimmins 2012, Nike: Find Your Greatness, video, YouTube, August 18, viewed 2 August 2022, .

Mindmap Week 4

conly017 — 2022-03-28 05:06:58 UTC

This is a mind map I put together while generating ideas for my advertisement.

Upon completing this mind map, I have decided that I will combine the Ideas of etiquette, restaurants, embarrassment and practicality onto a narrative.

AIDA process

conly017 — 2022-03-28 05:15:52 UTC

Attention, Interest, Desire and Action

Attention
There are two approaches that I will take to retaining the attention of audiences as well as make them desire the product. The first of these is by producing a short video that is simple in its messages and delivery.

The second way is by appealing to peoples emotions towards my characters conflict.

Interest
By using tools such as comedy I will grab the interest of my audience. The interest will be reinforced by clear outlining of what the product it.
Desire
Desire for this product is achieved by showing people why they need a Spork and specifically when they would use it.
Action
consumers will be able to take action towards purchasing my product by the clear identification of retail outlets and online stores they can acquire the product.

What is the message of this ad and how is it different?

conly017 — 2022-03-28 05:24:06 UTC

What is the message you wish to promote in your video?

Sporks are a functional utensil and you should use them to make life easier for yourself.

How is your video ‘creative’ and different to those that already exist?

While I have found other advertisements for Sporks they are either purely comedic or just informative spork reviews. Although my advertisement will have a comedic approach, it will address the Spork with the full seriousness that will be needed to motivate consumers.

treatment

conly017 — 2022-03-28 06:02:47 UTC

(wide shot) A couple is shown eating fancy dinner, one of them is obviously nervous.

(we can see from the perspective from the nervous person) they are looking at the other person taking, they look very classy.

(The camera returns to a medium wide shot) A waiter arrives and puts a fancy dish down on the table.

(return to perspective shot from the nervous person) Looking down they see the overwhelming amount of cutlery on the table. We can hear their thoughts as they franticly look between the cutlery and their date. "Oh no, which one do I choose, she'll know im a fraud, how can their possibly be this many spoons.

Looking up he notices his date is looking at him wondering what he is doing.

He looks down, the camera pans across the vast selection of cutlery until it stops at a plastic spork.

His hand reaches out and grabs it.

Looking up he can see his date is happy with his selection as they return to smiling and talking.

The scene cuts to informative talking with appropriate images.
"Adelaide Sporks, for when you only need the essentials. Perfect for camping, (shows spork being used outside) reducing your dishes (shows someone washing one dish) and impressing loves ones (shows someone gifting spork)

Purchase now at www.sporkadvertisment.com.au

Week 5

conly017 — 2022-04-02 01:31:28 UTC

How do you think your target audience feels about your product before they’ve seen your video?
I believe that my target audience is aware of Spork like products but they are currently unaware of their real life practice usage.

How do you want them to feel after they’ve seen your video?
After watching my video I would like the audience to reconsider the Spork as a viable utensil in times where practicality and portability is key.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
Sporks are light hearted in nature and light weight for exploring nature.
My audience needs to feel fun and excited about Sporks practical applications.

Which colours best represent these emotions? Why?
Orange will be a good colour for my spork and text as it has been suggested that orange is seen as fun while remaining a safe choice. I had originally considered yellow but decided yellows association with danger may act to warn people off the product.

Other colours I will use will be in contrast to the Spork, they will be black and blue, this contrast will make the Spork stand out more.

Which fonts best represent these emotions? Why?
The font style needs to be both fun in appearance as well as easy to read. This collaboration of fun and practicality is once again in relation to how people should feel about the product. Considering this I have decided that "Billy Typeface" is the Spork of the font style world.

Billy Type Face

conly017 — 2022-04-02 01:33:03 UTC

This font looks like a Spork. Both practical and fun.

Colour Palette

conly017 — 2022-04-02 01:34:36 UTC

Orange Spork against contrasting elements.

Week 3

conly017 — 2022-04-02 03:29:09 UTC

In week 3 I learnt how to use Visual Studio Code to build the website to hold my assessments. This was slow going for me but I think I got there in the end.

References

conly017 — 2022-04-02 05:35:12 UTC

Djafarova, E & Kramer, K 2019, ‘YouTube advertising: Exploring its effectiveness’, Marketing Review, vol. 19, no. 1, pp. 127–145.

Hartnett, N, Kennedy, R, Sharp, B & Greenacre, L 2016 'Creative That Sells: How Advertising Execution Affects Sales', Journal of Advertising, vol. 45, no. 1, pp, 102-112.

MacRury, I 2008, Advertising, Routledge, London, Taylor & Francis Group.

Streamed video references

CadburyIRE 2014 , Tonight's The Night - Cadbury Creme Egg Tv Ad (10 Seconds), video, YouTube, 14 January, viewed 2 April 2022, .

QVAL Film Studio 2018,

Ray's Grill - Contemporary steakhouse restaurant advertisement, video, YouTube, 7 May, viewed 2 April 2022,.

Tom Crimmins 2012, Nike: Find Your Greatness, video, YouTube, August 18, viewed 2 August 2022, .

Assignment 2 reflections

conly017 — 2022-05-13 05:20:25 UTC

Upon completing assignment 2 there are a few lessons that I have learnt.

- Thirty seconds is not a lot of time to convey a message. Initially I followed the treatment written during assessment one, this resulted in a two minute video. I had to cut out a lot of non essential footage to fit within the time limit.

- Lighting a dark room for filming is harder than I had anticipated. One of my shots came out fairly grainy despite using five lights.

- It is harder to find a plastic spork than you would imagine. After many trips to various shops and second hand stores I had to create one out of a spoon. This resulted in a very rustic spork.

- Simplicity is the key. When you only have a short time to convey a message, you had better keep it clear and simple.

Overall I am happy with how everything came together.