IMC Group 4 by deborah https://padlet.com/deborahkirkland/v493hba5qygg You are the brand manager for a Global drinks brand. You are about to launch a new low calorie beer in the European market. Develop an integrated marketing campaign focused on the first four steps of the process. Choose at least FOUR promotional tools and develop tactics for each. en-us 2018-04-16 22:06:42 UTC 2025-04-02 11:14:15 UTC hello@padlet.com https://padlet.com/deborahkirkland/v493hba5qygg/wish/3392608553

  • Age: 25–40

  • Gender: All genders (slightly male-skewed, 60/40)

  • Location: Urban areas in Germany, Netherlands, Spain, France

  • Lifestyle:

]]> 2025-04-02 11:08:09 UTC https://padlet.com/deborahkirkland/v493hba5qygg/wish/3392608553 https://padlet.com/deborahkirkland/v493hba5qygg/wish/3392613302 Promotional Tools,

  • Digital & social media marketing

  • online ads

  • Google campaigns

  • influencer marketing

  • Experiential marketing ( events & sampling)

  • In-store promotion ( retail&point of sale marketing )

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