Suko's Technical Sales padlet by Olasunkanmi Ariwodola

B2B sales

ariwodolaolasunkanmi — 2024-09-10 12:24:29 UTC

Business 2 Business sales

It involves sales between two businesses.

B2C

ariwodolaolasunkanmi — 2024-09-10 12:30:33 UTC

Business to customer

It involves sales between companies and customers.

ERP

ariwodolaolasunkanmi — 2024-09-10 13:02:42 UTC

Enterprise Resource Planning

It involves the processes, research, budget and planning needed to manage an enterprise.

BOM

ariwodolaolasunkanmi — 2024-09-10 14:48:01 UTC

Bill Of Materials

Data of all the machine models.

Total Customer Value

ariwodolaolasunkanmi — 2024-09-10 15:10:06 UTC

The sum of all benefits provided to a customer.

Total Customer Cost

ariwodolaolasunkanmi — 2024-09-10 15:16:27 UTC

The value the supplier provides to the customers, in terms usage cost, purchase cost, and possible disposal cost.

Monopolistic Competition

ariwodolaolasunkanmi — 2024-09-10 15:48:33 UTC

It is a concept where many companies offer different products an services but serve the same basic function.

Example: Microsoft and Apple, offering different software products and devices but all serving the same purpose.

Oligopolistic Competition

ariwodolaolasunkanmi — 2024-09-10 15:54:29 UTC

It is a market structure where few large companies make decisions and controls price, innovations, ideas and features.

Example is Apple and Samsung in phones and devices business.

Derived Demand

ariwodolaolasunkanmi — 2024-09-10 16:00:33 UTC

They are products derived from the demand of a final product, because they are needed for its manufacture.

Examples are the microchips or screens used in the production of smartphones.

Less Price Elasticity

ariwodolaolasunkanmi — 2024-09-10 16:11:51 UTC

This is a situation whereby the prices of the materials or machineries used in the manufacture of a product are unaffected, whether the price of the decreases or increases.

Example is an industrial company that uses CNC (computer numerical control) machines for production, other equipment may not offer the same quality.

Off-the-shelf

ariwodolaolasunkanmi — 2024-09-10 16:28:43 UTC

These are products are that are standardized and ready to use products, without no additional technicality.

Examples are clothes, food, home appliances etc.

Reciprocity

ariwodolaolasunkanmi — 2024-09-10 16:43:47 UTC

This is a situation where a supplier and customer patronizes each other.

Close customer-supplier relationship

ariwodolaolasunkanmi — 2024-09-10 16:46:09 UTC

It is an unpleasant situation that arises when reciprocity is ignored or forgotten.

OEM

ariwodolaolasunkanmi — 2024-09-10 16:55:31 UTC

Original Equipment Manufacturer

As the name implies, they are the main manufacturers of equipment used to manufacture other products or fix broken parts.

Examples are mobile phone screens manufacturers.

World-off-mouth Channels

ariwodolaolasunkanmi — 2024-09-10 17:06:32 UTC

These are channels that helps in the decision making of a customer when they are planning to buy a new product.

Examples include Google or LinkedIn

Market Segmentation

ariwodolaolasunkanmi — 2024-09-11 09:50:06 UTC

Its a marketing strategy whereby customers are divided into market segments or submarkets. This submarkets are generally divided geographically, customer size, buying behaviour, demographically etc.

Market Mix

ariwodolaolasunkanmi — 2024-09-11 10:01:39 UTC

It involves the definition of marketing strategies, like the pricing of a product, the product itself, how the product gets to the customer and the promotion of the product, which is also know as the 4Ps; Product, Price, Place and Promotion

4Cs

ariwodolaolasunkanmi — 2024-09-11 10:09:13 UTC

The 4Ps has been termed product-centric, therefore, more customer-inclined terms are used to replace them, 4Cs; Client, cost, communication and convenience. These terms gives a reorientation about product and services, and value placed on customers and their needs. From the point of identifying their needs and finally to point of availability at their own convenience.

Positioning

ariwodolaolasunkanmi — 2024-09-11 10:20:54 UTC

In B2B sales, the position of a product or business is analyzed by the position of the offerings, compared to the position of other offerings on the market. In B2C sales, positioning is determined by the position an offering occupy in a a customer's mind.

Inbound Sales

ariwodolaolasunkanmi — 2024-09-11 10:34:45 UTC

They are sales that are influenced by online contents and social media activities and platforms. The business offers customer service to interact with potential customers who are technically knowledgeable and guides their decision rather than push sales.

Trade Shows

ariwodolaolasunkanmi — 2024-09-11 10:46:21 UTC

trade shows are organized to help companies meet potential customers and gain information about new solutions and products. It also helps to follow-up on the customers and offer to give them more information and help them make decisions.

Solvency

ariwodolaolasunkanmi — 2024-09-11 10:58:29 UTC

It evaluates the financial structure or financial health of the company. Solvency is usually measured by comparing the ratio of the owner's capital (equity) to the company's debt (liabilities).

ROA

ariwodolaolasunkanmi — 2024-09-11 11:12:49 UTC

Return On Assets

It is a financial calculation of how a company efficiently generates profits through their assets.

ROE

ariwodolaolasunkanmi — 2024-09-11 11:15:41 UTC

Return Of Equity

It calculates how effectively a company uses money invested by its shareholders to generate profits.

Customer Value Proposition

ariwodolaolasunkanmi — 2024-09-11 15:27:06 UTC

A Customer value proposition is set of or selected benefits that is presented to a potential customer to win them over.