Ch 5.2 by Devon Whitmire https://padlet.com/bwhitm4502/v3hxoavcaokh Made with Thunder Thighs en-us 2017-03-23 14:32:34 UTC 2023-12-28 12:55:34 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Ninja.png Planning Effective Advertising bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162146642 3 types: Product, Brand, and Corporate.]]> 2017-03-23 14:35:54 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162146642 Product bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162149768 2017-03-23 14:42:59 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162149768 Brand bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162150102 2017-03-23 14:43:47 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162150102 Corporate bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162150539 2017-03-23 14:44:35 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162150539 Advertising Agency Personnel bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162152991
  • Account Executive- a business executive who manages the interests of a particular client, typically in advertising.
  • Account Planner- producing briefs to ensure campaign ideas and strategies are effective and targeted to the right audience.
  • Media Planner- identify which media platforms would best advertise a client's brand or product.
  • Art Director- someone who is responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. 
  • Copywriter- a person who writes the text of advertisements or publicity material.
  • Creative Director- working with designers, artists, copywriters, sales teams and marketers to create a vision for products sold
  • Producer- a person, company, or country that makes, grows, or supplies goods or commodities for sale.
    • ]]>     2017-03-23 14:50:28 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162152991     The Planning Process bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162159223
  • Advertising plan
  • Advertising campaign
    • ]]>     2017-03-23 15:05:24 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162159223     Select the Media bwhitm4502 https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162161442
  • Cost
  • Reach
  • Frequency
  • Lead Time
  • Creative Brand & Corporate Fit
    • ]]>     2017-03-23 15:10:58 UTC https://padlet.com/bwhitm4502/v3hxoavcaokh/wish/162161442