N26 by Pauline Miserey https://padlet.com/paumis/n26 Marketing plan en-us 2019-10-23 13:32:31 UTC 2025-12-22 21:19:47 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/417416465/4ef22d2ccf63f150e539243183c424d3/Unknown.png Introduction paumis https://padlet.com/paumis/n26/wish/407509991 N26 is a German online bank founded in 2013 by Valentin Stalf and Maximilian Tayenthal The goal was to adjust the retail banking experience for today’s mobile lifestyle. It is considered as Europe’s most valuable FinTech company

The initial product was launched in 2015. Since then N26 has attracted more than 3.5 million customers across the European markets.

N26 was the first challenger bank to launch in the US
Threat of new entrants as the number of new online banks keeps on increasing.

]]> 2019-11-06 15:35:10 UTC https://padlet.com/paumis/n26/wish/407509991 Executive summary paumis https://padlet.com/paumis/n26/wish/409919093 2019-11-12 13:16:20 UTC https://padlet.com/paumis/n26/wish/409919093 Current market situation analysis paumis https://padlet.com/paumis/n26/wish/409924735 Company analysis
-SWOT1
-Dominant economic features : N26 has raised $170m from existing investors
-Consumer trends
-Growth rate : N26 is adding around 1,000 new customers a day
-Profitability  : As of July 2019, N26 has reached a $3.5 billion valuation (see graphic below)

The workforce's number increased from 500 in August 2018 to more than 1,000 in 2019

Market analysis
-Market size
N26 is available in 24 countries, mostly European countries (22 EU countries)
Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Liechtenstein, Luxembourg, the Netherlands, Norway, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, the UK in Oct 2018 and the US (It is expected to be launched in Brazil soon)
Mobile payements are available in United Kingdom, Austria, Germany, Finland, France, Ireland, Italy, Luxembourg, and Spain on Apple Pay and in United Kingdom, France, Belgium, Germany, Ireland, Italy, Slovakia, and Spain on Google Pay
-PESTLIED

-Market space (external environment)

Competitor analysis
-Main competitors : Monzo and Revolut
-KSFs competitive success
-Porter 5 forces
]]> 2019-11-12 13:26:59 UTC https://padlet.com/paumis/n26/wish/409924735 Objectives paumis https://padlet.com/paumis/n26/wish/409931053 STP (Segmenting, targeting, Positioning)

Internationalisation
To tap into new markets (Asia for instance)  and allow mobile payments through Apple pay  and Google pay  everywhere

Innovation
To set appart from N26's competitors by reimagining the platform and opportunities on the app

Brand awareness
Positioning map ]]> 2019-11-12 13:37:55 UTC https://padlet.com/paumis/n26/wish/409931053 Strategy and action plan paumis https://padlet.com/paumis/n26/wish/409931611 -Reduce pricing 
-Available accounts worldwide 
-Creating a wider range of cards' models (So far we have the normal card, N26 You and N26 metal)]]> 2019-11-12 13:38:56 UTC https://padlet.com/paumis/n26/wish/409931611 Branding paumis https://padlet.com/paumis/n26/wish/409932140 Partnerships such as artist endorsements that facilitate expansion or more Campus partnerships

Brand culture, loyalty]]> 2019-11-12 13:39:46 UTC https://padlet.com/paumis/n26/wish/409932140 Budgetting and Implementation paumis https://padlet.com/paumis/n26/wish/409932644 2019-11-12 13:40:36 UTC https://padlet.com/paumis/n26/wish/409932644 Appendix paumis https://padlet.com/paumis/n26/wish/409932853 2019-11-12 13:40:58 UTC https://padlet.com/paumis/n26/wish/409932853 Company analysis : SWOT1 paumis https://padlet.com/paumis/n26/wish/410263292 2019-11-12 21:15:47 UTC https://padlet.com/paumis/n26/wish/410263292 Customers growth rate paumis https://padlet.com/paumis/n26/wish/410276158 2019-11-12 21:44:41 UTC https://padlet.com/paumis/n26/wish/410276158