Jeff Warnock by Jeff Warnock

Automation & Web Analytics

jeffwarnock7 — 2015-02-12 13:10:59 UTC

Integrated marketing execution with automated workflows for lead generation & management feeding CRM integration

Direct Response Marketing Hub

jeffwarnock7 — 2015-02-12 13:11:30 UTC

Drive engagement
Profile survey needs
Optimize content & cross promotion
Track, score, and analyze
Nurture based on buyer journey
Marketing infrastructure & sales enablement
Eloqua Integration

Outbound Lead Gen Marketing

jeffwarnock7 — 2015-02-12 13:12:14 UTC

Email, Call Center, and Direct Mail High Impact Multi-Channel Virtual Events Events, Trade Shows, and Conferences

Inbound Lead Generation Marketing

jeffwarnock7 — 2015-02-12 13:13:09 UTC

Search and social advertising and PPC

Retargeting

Social Marketing

SEO

Demand Generation Process

jeffwarnock7 — 2015-02-12 13:14:20 UTC

Prospect Universe

Data validation & Hygiene

Lead Gen Execution

Lead Track Score Diss & Analyze

Nurture / Cultivation Streams

Data Refresh

Content Strategy and Plan

jeffwarnock7 — 2015-02-12 13:15:29 UTC

Build strategy based on planned marketing channels

Set Goals
Track Success
Analyze your audience and your offering
Assess your team and its structure
Design a Framework and build your Plan inside it

Build trust and advocacy

Develop persona - create and map content to buyer journey

Dont forget to develop editorial calendar

Refresh, Recycle, Repurpose, Refinish, Recreate

Be diverse, informative educational and entertaining

email tips, blogs, press releases, use cases, e-books, data sheets,
case studies, white papers, webinars, and events, product launch,
third party analyst, infographs and videos

Universal Lead Definition

jeffwarnock7 — 2015-02-12 13:17:18 UTC

Right Contact

Right Company

Need/Painpoint

Has Intention

Others - Timeline & Budget

Marketing and Sales Alignment

jeffwarnock7 — 2015-02-12 16:14:23 UTC

Universal Lead Definition

Sales Enablement

Needs Based Engaging Content

Sales Driven Marketing Strategy

Brand

jeffwarnock7 — 2015-02-12 16:59:15 UTC

Does your customer need you?

Does your data give you the right picture?

Does brand message have resounding clarity?

Does your buyer trust you?

Does the company have strong charecter?

Marketing Campaign Brief

jeffwarnock7 — 2015-02-13 12:21:27 UTC

1. What's the solution focus?

2. What content and in what form is available to support the solution?

3. What's the ideal target profile criteria (what's the size of the target market and is it net new or customer or both)?

4. What are the timeline expectations.

5. What are the oppy pipeline revenue goals?

6. What is the marketing budget?

Team & Resources

jeffwarnock7 — 2015-02-13 16:40:05 UTC

Content

Designer/Programmer

Eloqua & Campaigns

Preferred Vendors