VitaminLab by melissa https://padlet.com/melissaddddd/v1wsf90w50ed Made by LOONS en-us 2017-03-24 04:51:52 UTC 2025-02-22 07:03:34 UTC hello@padlet.com Persona melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316805 Our marketing company is VitaminLabs. It's an online vitamin and supplement company who makes custom orders based on the customers lifestyle and medical history.

Our persona is Carl. He's a 30 year old guy who isn't a health nut, but would like to try to live a healthier life. He plans on working out more and eating right. In his quest for the proper health and nutrition enhancements, Carl decides that he would like to add vitamins and supplements to his regiment. 

]]> 2017-03-24 04:54:25 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316805 Customer Journey Map melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316868 2017-03-24 04:55:41 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316868 Instructions melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316970 Compare experiences and impressions. E.g. what have you learnt about competitors? What have you learnt about external market trends? if you did in depth-interviews, what did participants care about the most? Are there any remaining research questions you need answered?]]> 2017-03-24 04:57:24 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162316970 Competitors melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162317032 http://customvite.com/
https://www.multiplylabs.com/
https://www.vousvitamin.com/
http://www.nutralab.ca/
http://www.avive.ca/]]> 2017-03-24 04:58:35 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162317032 SWOT starter MD melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162317149 2017-03-24 05:01:19 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/162317149 Vitamins & Supplements https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163006124 2017-03-28 04:27:28 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163006124 278 billion projected sales melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007737 https://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.htmlhttps://globenewswire.com/news-release/2016/07/18/856668/0/en/Dietary-Supplements-Market-Size-Is-Projected-To-Reach-278-02-Billion-By-2024-Demand-In-Food-Beverage-Sector-Grand-View-Research-Inc.html]]> 2017-03-28 04:49:03 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007737 Remaining questions melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007788 Why? 
What's different? 
Can we speak to current customers? 
What kind of research did they already do? 
Web analytics available? ]]> 2017-03-28 04:50:02 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007788 About customers melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007933 https://ods.od.nih.gov/factsheets/MVMS-Consumer/https://ods.od.nih.gov/factsheets/MVMS-Consumer/]]> 2017-03-28 04:52:40 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163007933 Packaging is important melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008203 https://retailminded.com/4-reasons-why-product-packaging-is-important/https://retailminded.com/4-reasons-why-product-packaging-is-important/]]> 2017-03-28 04:56:49 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008203 melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008450 2017-03-28 04:59:32 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008450 melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008545 2017-03-28 05:01:39 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008545 Keeping current customers happy melissaddddd https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008775 (Building word of mouth)]]> 2017-03-28 05:05:48 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163008775 mandeepgill07 https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163887064 2017-03-31 06:57:38 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163887064 Thoughts & First Impressions mandeepgill07 https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163887617 Competition
-Competitors are more efficient in producing products than VitaminLab due to advanced technology and are faster
- VitaminLab has large selection of vitamins (150 compared to 7)
- VitaminLab need to improve customer service
Market trends
- People want to live healthy lifestyle, are busy, have little time to eat healthy so compounded vitamins are ideal solution
Interview Findings
- Millennials are already comfortable with online shopping
- Millennials are willing to try the product ]]> 2017-03-31 07:01:31 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163887617 Team Meaning & Themes mandeepgill07 https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163888080 Online shopping habits
- Customers are comfortable shopping online ]]> 2017-03-31 07:04:22 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163888080 Insight Statements mandeepgill07 https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163888238 2017-03-31 07:05:14 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/163888238 https://padlet.com/melissaddddd/v1wsf90w50ed/wish/164204644 Insight Statement]]> 2017-04-02 23:29:31 UTC https://padlet.com/melissaddddd/v1wsf90w50ed/wish/164204644