https://padlet.com/kimyaghaffari/v193przg6pop INNOVATIVE BRANDING STRATEGY en-us 2019-10-17 14:55:20 UTC 2025-05-10 17:09:54 UTC hello@padlet.com kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/399071064 2019-10-17 14:59:39 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/399071064 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402062114 2019-10-24 14:42:00 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402062114 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402074408 2019-10-24 14:55:56 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402074408 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402077021 2019-10-24 14:59:25 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402077021 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402077774 2019-10-24 15:00:11 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402077774 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402078112 2019-10-24 15:00:37 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402078112 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/402078327 2019-10-24 15:00:54 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/402078327 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/409377880 2019-11-11 10:14:08 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/409377880 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/409377989 2019-11-11 10:14:29 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/409377989 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/409378613 2019-11-11 10:16:10 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/409378613 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/409409140 2019-11-11 12:01:24 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/409409140 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410446093 2019-11-13 09:23:39 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410446093 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410446300 2019-11-13 09:24:14 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410446300 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410448830 WEEK 1 

- given three brand to choose from 
- from the start that I wanted to work on brand Bottega Venetta 
- Bottega Venetta - italian heritage brand that is becoming popular again 
- all over Instagram
- looking at different media channels of fashion brand Bottega Venetta 
- LOVE love the new Bottega Venetta by David Lee at the moment 
- stuck with new ideas 

WEEK 2

 - started with researching about the old and new Bottega Venetta 
- disassemble the old vs new Bottega
- came up with new ideas 

WEEK 3

- spitballed in order to implement a new branding strategy
-  explored different media channels to come up with different perspectives on what to do with the brand 

WEEK 4 

- did primary and secondary research 
- came up with couple of moodboards for the brand 
- Researched about the BRAND IDENTITY


WEEK 5

- took inspiration from different sources such as art, music and fashion 
- identified the target customer of the brand 
- aimed at millennials but also middle aged woman
- not specifically Gen Z customers due to high price of leather goods 
- came up with the idea of interactive art installation in form of a pop up 
- visualized both OLD BOTTEGA and NEW BOTTEGA 
- as well as showing " venetian workshops " for consumers to understand the true meaning of the brand 
- BOTTEGA VENETA translated from Italian, means “Venetian atelier”

WEEK 6 

- looked at the newest campaign pictures of Bottega Venetta Pre- Spring 2020
- once again the campaign focused on nudity with huge pieces of the upcoming collection 
-  campaign picture consisted of HUGE gold link chains
- developed my ideas for the video

WEEK 7

-  came up with a new concept idea 
-  combined art and fashion 
- looked at different artists and galleries that focus on contemporary art 
- discovered duo elm green & dragnet that also developed PRADA MARFA ( 2005 )
-innovative and interesting design ideas
- collaboration with bottega veneta

WEEK 8

- concluded and brought together every aspect 
- presented the final result and added bits and pieces to make it more interesting 
- made some last minute adjustments ]]> 2019-11-13 09:30:46 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410448830 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410467289 2019-11-13 10:16:22 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410467289 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410467516 2019-11-13 10:17:03 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410467516 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/410478974 2019-11-13 10:50:04 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/410478974 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320099 Bottega Veneta is an heritage Italian fashion brand, founded in 1966 by duo Michele Taddei and Renzo Zengiaro. Bottega Veneta translated means "Venetian atelier" which refers to their extraordinary  artisanal leather goods. Bottega Veneta, once a sleepy stealth luxury brand has elevated to one of the hottest brands in the fashion industry under creative director Daniel Lee. Despite the brand's low digital presence, Bottega Veneta brings big buzz back to luxury buyers. The label is owned by the conglomerate Kering. ]]> 2019-12-08 15:41:26 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320099 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320399 2019-12-08 15:43:23 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320399 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320470 2019-12-08 15:43:52 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320470 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320513 2019-12-08 15:44:08 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421320513 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421321611 2019-12-08 15:51:26 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421321611 kimyaghaffari https://padlet.com/kimyaghaffari/v193przg6pop/wish/421331094 2019-12-08 16:55:02 UTC https://padlet.com/kimyaghaffari/v193przg6pop/wish/421331094 kimyaghaffari 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