Content Analysis & Discourse Analysis by Usic https://padlet.com/usictech/v10saokpqvwohvcm en-us 2023-05-25 09:58:16 UTC 2023-05-30 09:29:42 UTC hello@padlet.com usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648595 This activity is based on the pre-class activity about content analysis and discourse analysis.

• On the next slides, look again at example research questions A and B. 

• Discuss with a partner or group how the researcher could collect their data. Might one of the data collection techniques we have already learnt about be appropriate? Or might there be another way?

Remember: There is usually more than one option!
]]> 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648595 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648596 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648596 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648597 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648597 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648601 On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of Content Analysis?
]]> 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648601 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648602 On the padlet, answer these questions in your own words:

1. What data did the researcher use?

2. Was the data already collected (= secondary), or did the researcher collect it themselves (= primary)?

3. Summarise the data analysis steps that the researcher carried out.

4. What is the definition of Discourse Analysis?
]]> 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648602 Example research questions - for each one, decide whether content analysis or discourse analysis would be most appropriate, and why. usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648606 1.How do #fitspiration images on Instagram represent body image? 

2.How is the term ‘palliative care’ defined and used in English and German medical reference books?

3.What are the main advertising claims made on branded e-cigarette websites?

4.How is ‘health’ represented in conversations between British male lorry drivers?
]]> 2023-05-25 09:58:16 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604648606 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604800052 2023-05-25 12:31:47 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604800052 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604802640 2023-05-25 12:34:09 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2604802640 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608896578 2023-05-30 08:54:50 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608896578 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608896726 2023-05-30 08:55:01 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608896726 Group ZSHRD mzhuang4 https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608901908 1. The transcript of four different middle-income family dinner conversations in Sheffield.
2.No, that was not secondary data. It was collected by research. It is primary
3. Transcribing the recordings / adding symbols to transcripts / looking for language patterns
4. Discourse analysis is a way to examines patterns of language, to consider what people mean by what they say, and to present the way people give their perspectives or understanding of the world.]]> 2023-05-30 09:00:51 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608901908 zyin20 https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608902624 1.the profile photo of Facebook users
2.secondary
3.use the code they designed to simplify the data and analyse the result
4.analysis of the manifest and lantent content of material to ascertain its meaning and probable effect]]> 2023-05-30 09:01:33 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608902624 27505411 https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608905823 1. The Facebook profile photos of 50 male and 50 female British teenagers.

2. secondary data

3.   
Creating subcategories

Creating a ‘code’

Recording the results


4. address the content of text








]]> 2023-05-30 09:05:08 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608905823 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608908117 2023-05-30 09:07:22 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608908117 usictech https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608908248 2023-05-30 09:07:31 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608908248 27505411 https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608924882 1. content analysis.  can collect secondary data from Instagram. 
2. content analysis.  we can collect secondary data from medical reference books.
3. content analysis. data can be collect from websites and be analyzed. 
4. discourse analysis. do interview with British male lorry drivers can help us collect primary data and difine it.]]> 2023-05-30 09:24:13 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608924882 zhuang115 https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608926693 1. content analysis. We need to analyse the characteristics of these images and collate the relevant data. 
2. content analysis. Medical reference book maybe longitudinal research.
3. content analysis/ discourse analysis language used in the advertisement
4. discourse analysis]]> 2023-05-30 09:26:17 UTC https://padlet.com/usictech/v10saokpqvwohvcm/wish/2608926693