UNIT 16: Visual Merchandising by Kieron Patel https://padlet.com/506787/v0krpgh3uk5v Visual Merchandising Techniques en-us 2019-01-31 13:36:24 UTC 2026-02-03 02:02:03 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Condos.png Definition 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326254300 Visual merchandising is displaying products and service in a way designed to attract customers attention. ]]> 2019-01-31 13:38:18 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326254300 What is visual Merchandising 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326255370
  • Catching the public eye
  • about the sale
  • attention grabbing
  • promotion
  • Displays
  • The way the public buy
  • Store windows
  • Maximize sales
    • ]]>     2019-01-31 13:41:00 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326255370     The Three Elements 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326256509
  • Product
  • Environment 
  • Space
    • ]]>     2019-01-31 13:43:41 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326256509     P1: Product Placement 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326257272 Advantages & Disadvantages]]> 2019-01-31 13:45:34 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326257272 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326259698 2019-01-31 13:51:20 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326259698 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326261784 2019-01-31 13:56:10 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326261784 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326617138 2019-02-01 10:05:48 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326617138 P1 : Investigate the visual merchandising and display techniques that can be used in retail outlets. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326617807 2019-02-01 10:08:16 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326617807 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326619044 2019-02-01 10:13:36 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326619044 Examples of Product Placement 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326621732
  • window display 
  • outside toilets
  • middle of store
  • near staircases
  • tills
  • ceilings
  • walls and floor space
  • outside  
    • ]]>     2019-02-01 10:25:31 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326621732     Example of Product Placement of Burberry 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/326622437 Burberry is a luxury store and looking at the store image and it does not display any visual merchandising throughout the window display. They have a bright blue Burberry pattern on the window.  This makes it more exclusive and private. Looking through the doors you can see the different lighting which has been used and the amount space in the store. This shows that the store does not have use visual merchandising in the windows as they can place the displays around the store. ]]> 2019-02-01 10:28:19 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/326622437 Product Segmentation 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/328155826 For John Lewis & Tk Maxx]]> 2019-02-06 09:28:05 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/328155826 P2: Explain how visual merchandising is affected by legal and safety regulations. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/328167033 2019-02-06 10:05:21 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/328167033 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/330726222 2019-02-13 09:57:05 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/330726222 Product Labelling 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/330726273 The label on a product gives the customers information about the product. Which may have a direct approach on whether or not they will buy it. The main types of product labelling. 
     
    Quality: This could be the number of items in a packet or the weight or the volume.

    Size: This could be the size of dress size, shoe size, dimensions of a piece of furniture. E.G. measurements are crucial part in knowing the size of the products, enabling the customers to decide whether it will meet their requirements. 

    Composition: The material of the what the product is made from is important to the customers. They may meant to know what material is because of culture beliefs, E.G. vegans don't touch leather for the beliefs that they follow. 

    Origin: The place of where the item is from is important to the customer. E.G. food labels sate where the products come from.]]>     2019-02-13 09:57:23 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/330726273     Legislation in visual merchandising 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/330730278 Price Marking Orders (2004) - There is an obligation to include the selling price of all products in pounds sterling and it must be easy for the customer to clearly see. Other information that is displayed on the ticket includes the quantity ( items such as size, composition and origin)]]> 2019-02-13 10:15:17 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/330730278 Display Safety 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/330732130 Placing products can determine with a retail environment and arranging displays. Health and Safety is important when considering displays.   

    John Lewis & Tk Maxx - When John Lewis are displaying product, they must ensure that they have followed the correct producers when displaying products. For example, products which are placed must be placed at safe height and any display units that need two hands can not place items above waist height on shelf and wall. 

    Additionally both companies must ensure that all display units are made stable by distributing the weight of the display. They will also need to take in account the space needed for the display unit, making sure it's large enough space around the display. ]]>     2019-02-13 10:22:08 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/330732130     Relating to the photo: 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331197846 As you can see that the photo shows a John Lewis store display unit. 

    The display unit which is shown seem to be un-sturdy with the circles been held by the poles.  This could be a hazard for the customers. ]]>     2019-02-14 09:31:40 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331197846     Point of Sale and Ticketing 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331199992 2019-02-14 09:40:18 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331199992 Referring to the photo: 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331201040 The photo shows a point of sale which shows a display unit. John Lewis have listed an A5 size of paper which has all the details of the products for sale on the sheet.]]> 2019-02-14 09:44:32 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331201040 P3:Explain how psychological techniques are used by two contrasting retail outlets. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331204196
    This word document features the use of psychology of visual merchandising in How customers are influenced by the use of visual merchandising and the Effective use of an environment’s design. I have also related this to my two companies, John Lewis and Tk Maxx.

    ]]>     2019-02-14 09:57:30 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331204196     506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331678560 2019-02-15 11:10:15 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331678560 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331678817 2019-02-15 11:11:27 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331678817 What is psychological techniques? 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331682528 Psychological techniques is used by retailers, which can be seen through different types of display and products placement. These techniques can either be tangible or intangible.]]> 2019-02-15 11:26:40 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331682528 Tangible 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331683219 Tangible can vary in many forms and it will depend on the products or services being displayed as to which would be to most appropriate and effective.]]> 2019-02-15 11:29:46 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331683219 Store location 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331683688 Location can mean the success or the failure of a business. If the business is in the middle of town center or in the right location the business is more likely to be a success. Having a poor location can have a knock on effect on the business. ]]> 2019-02-15 11:32:05 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331683688 John Lewis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331684475 John Lewis have shops all around the country. They place their stores in town centers and retail parks. They place their stores in retail parks because the demand and competition is their.]]> 2019-02-15 11:35:38 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331684475 Tk Maxx 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331685401 Tk Maxx locate their shops in town centers and in retail parks similar to John Lewis. Tk Maxx locate their stores based on the demand in the area. They have more shops located in England due to the demand of affordable luxury items. ]]> 2019-02-15 11:40:39 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331685401 Promotions 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331686185 Promotional message is a way to grab their customers in the clearest and quickest way in order for the promotions to be effective. Retailer cans do this by displaying products themselves or through the use of signage and other point of sale materials.

    ]]>     2019-02-15 11:44:27 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331686185     John Lewis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331686986 John Lewis on the other hand use signage to promote there promotions. Currently they do not use voice to communicate their promotions but could be something that they could use as way of promoting their promotions. ]]> 2019-02-15 11:48:25 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331686986 Tk Maxx 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331687045 Tk Maxx use voice to communicate promotions across the store for the customers. This is a effective way to promote their products. ]]> 2019-02-15 11:48:43 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331687045 In-store announcements 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331687216 In-store announcements are ways to give the latest news to the customers. 
    * Reduced items
    * offers and promotions 
    * new products ]]>     2019-02-15 11:49:32 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331687216     In-tangible 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331688196 Intangible is what creates the atmosphere for the customers. It focuses on the customer's feeling, perceptions and subconscious mind. Retailers can create innovative and creative display that are effective and increase the customers buying desire.]]> 2019-02-15 11:54:39 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331688196 Atmosphere 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331688962 Music, mirrors and lighting enhance the atmosphere of the store.

    ]]>     2019-02-15 11:58:09 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331688962     Visual effects 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331689039
    lights, colour, texture and shapes are influenced in the way the customers view products. 

    ]]>     2019-02-15 11:58:36 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331689039     John Lewis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331689166 John Lewis have used some of the features to create a luxury atmosphere in store. They have used mirrors and lighting as a main feature of the store  feeling. For example the use of the mirrors in store creates a luxury environment and also makes the store feel bigger and offers more luxury items. The use of lighting in store has also helped John Lewis to create a luxury atmosphere. They have spotlight on product display units, to show a luxury feel.]]> 2019-02-15 11:59:14 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331689166 John Lewis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331689185 John Lewis have limited lighting in-store and have focused lights around the products, i.e product display tables. The use of the limited lights have an effect because it highlights how important the products are. ]]> 2019-02-15 11:59:22 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331689185 Tk Maxx 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331689195 Tk Maxx have used very limited lighting, colour, texture and shapes in store. This shows that the store is affordable .]]> 2019-02-15 11:59:28 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331689195 Tk Maxx 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331689217 They have only used music to create a friendly environment in store. The music which is used creates a calming atmosphere in store. They have limited the use of mirrors and lighting to create a luxury or friendly environment.]]> 2019-02-15 11:59:36 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331689217 For example, 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/331721532 Light: the amount of lighting can change the impact of the product making it look cheaper or making it look expensive. For example, clothing/fashion stores will be promoting the latest color schemes and so the lighting may distract the product and therefore use limited lighting, but should enhance the product. 

    ]]>     2019-02-15 13:49:04 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/331721532     M1: Analyse the different approaches to visual merchandising used by contrasting businesses, supported by independent research. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332304383 2019-02-18 11:19:26 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332304383 M2: Analyse how psychological and technological techniques are used to increase business success. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332306140 2019-02-18 11:28:21 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332306140 Touchscreen/window/interactive point of sale. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313282 2019-02-18 12:02:20 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313282 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313411 This is a form of electronic note pads and tablets that are available for customers to us. This can be for the customer to obtain more information about a product or in some cases to call the shop assistants over.  This is an  effective way to increase sales.]]> 2019-02-18 12:03:04 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313411 Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313492 Touchscreen can be used as way for customers to be independent when purchasing goods or finding goods in a store.  
    John Lewis have used touchscreens in stores for customers to find products and have a touchscreen map in store to find each department. Currently Tk Maxx don’t use any interactive point of sale. This could be something that the company could use as a way for the customers to be dependent. At the moment Tk Maxx use electronic display boards and has proven to be successful and this could be a potential idea for them to expand into.  This is an  effective way to increase sales.
    ]]>     2019-02-18 12:03:24 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313492     QR (Quick response) Code 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313695 2019-02-18 12:04:04 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313695 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313745 A QR code is something that holds a huge amount of information about a certain type of product. Anyone can use the QR code by their smartphones. ]]> 2019-02-18 12:04:15 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313745 Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313809  QR code can be found on packages, brochures, leaflets or posters. The QR code us used by companies promoting their products, services or business to enable the customer to obtain more information.  John Lewis have introduced QR codes and have introduced a virtual QR store where customers can scan the QR code from the window display. This has been proven to be an effective way for customers to scan the items that they sell. Tk Maxx have used QR codes on the back of certain products, e.g. homeware products. This gives the customers more information about the product and is easier to use the QR code than searching on the information. This gives customers information on the spot and would be more tempted to buy the products. This is an  effective way to increase sales.]]> 2019-02-18 12:04:32 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313809 Digital Media 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313949 2019-02-18 12:05:15 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313949 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332313980 Digital Media can be used by audio, video or images. ]]> 2019-02-18 12:05:26 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332313980 Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332314029 Digital media is used by a variety of methods in audio, video and images. John Lewis have used forms of digital media to promote their products. Currently they do not use audio to communicate their promotions but can be something that they can consider. Tk Maxx has used audio to communicate promotions across the store for the customers. This has been an effective way to promote their products and a effective way to increase sales.

    ]]>     2019-02-18 12:05:41 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332314029     D2: Evaluate how psychological and technological techniques are used to increase business success. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/332614576 2019-02-19 10:57:29 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/332614576 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333105518 The approach to visual merchandising is to attract, engage and motivate customers to make a purchase in store. It's the physical storytelling which creates a strong brand identity in store. The five different steps to VM are:
    * Window
    * Colour
    * Exposure
    * Hotspot
    * Storytelling
    All of these elements have been used by both companies. Which has shown how successful VM is.]]>     2019-02-20 09:59:07 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333105518     Window 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333106942 Many retailers take advantage of the Seasonal events throughout the year. These seasonal events allow shops to become creative in their window displays. For example the Chelsea in Bloom make an extreme effort for seasonal events. Also Selfridges creates a good window display and they have large budget compared to companies like Argos and QD. Many expensive companies like Selfridges have a simple display which can focus on the eye-catching branding. This is an  effective way to increase sales. Both John Lewis and Tk Maxx need to create a window display that relates to their business store.]]> 2019-02-20 10:04:57 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333106942 Colour 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333109717 Colour can play a huge part in VM, this can help with emotional responses in a consumers thought process when deciding to buy a products. Research has been found that the impact of colour has an impact on the human brain. As colour can stimulate the brain to excite, calm and to soothe. John Lewis has used different types of colours to creates an emotional response and could be something that Tk Maxx can do to create a better emotional response for the customers. This is an  effective way to increase sales.]]> 2019-02-20 10:17:40 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333109717 Exposure 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333152070 Exposure is where the customer is exposed to as much merchandise as possible. Exposure has three elements which are crucial in Visual Merchandising. They may include wayfinding signage, primary & ambient lighting and eye-level displays. All are key parts of exposure. At the moment Tk Maxx mainly focus on the signage in store. They have also used eye level displays to displays there products. John Lewis have also used some of the elements that impact visual merchandising. They have focused on ambient lighting and eye exposure in store. Overall both stores seem to focus on some of the elements of exposure, but have used them effectively. This has been a effective way to increase sales.]]> 2019-02-20 13:05:29 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333152070 Hotspot 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333153737 Hotspot can increase sales by 229% so it helps sales to increase. Its important that the design of the store is designed to draw the eye of the customers to a specific point. When businesses are creating the displays they need to make sure that the focal point is clear to the customers.  When looking at John Lewis and Tk Maxx.  You can tell that both businesses use different types of techniques. John Lewis has currently use this method throughout their stores. This is an  effective way to increase sales.]]> 2019-02-20 13:11:17 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333153737 Storytelling 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333155605 Lighting, colour, hotspots are all important physical attributes towards a brand. Storytelling is creating a world which customers can participate in. The storytelling needs a mission statement and businesses should make their company stand out to the rest. At the moment Tk Maxx currently do not use these methods and could be something that they can consider to implement like John Lewis. This is an  effective way to increase sales. I believe that Tk Maxx will increase their sales with the using storytelling, this of course must relate to the store and the style of the store.  I believe that John Lewis has done this with creating a warm and friendly environment through their displays and have made sure that they that it fits the style of the store. Of course the mission statement has to relate to the store and it needs to be the focal point.
     ]]>     2019-02-20 13:17:33 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333155605     D1: Evaluate the extent to which different visual merchandising and display techniques contribute to the success of two contrasting businesses. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/333563734 2019-02-21 10:50:41 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/333563734 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335270630

    Electronic displays are set up to display key messages and information using TV screens. The content which is used can change throughout the day and to make sure that the key messages are displayed at set times. This reduces the use of paper and the out-of-date material that is used. 

    ]]>     2019-02-26 09:43:43 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335270630     Electronic displays to broadcast in store advertising messages and information on services. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335270715 2019-02-26 09:43:56 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335270715 Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335270878 Electronic displays work well in areas where the customers is waiting or requiring specific information. For Example shopping centers often use TV screens to display up-to-date information such as special events that are scheduled or any special offers that retailers may have on that day. Both retailers John Lewis and Tk Maxx use electronic displays in their stores, in order to promote their new products or latest promotions. They have also reduced the costs of paper and staff  to advertise the stores promotions and therefore seen the increase of the profits. ]]> 2019-02-26 09:44:27 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335270878 Report 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335277143 This report is also on turnitin]]> 2019-02-26 10:05:17 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335277143 P3:Explain how psychological techniques are used by two contrasting retail outlets. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335394881 2019-02-26 15:03:03 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335394881 lighting 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335396077 This can vary from store to store and can even vary between parts of the store. For Example, recessed lighting on shelves that hold shoes. ]]> 2019-02-26 15:04:40 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335396077 Colour 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335396869 Some retailers have distinct colour schemes that are instantly recognisable. John Lewis was Green and White and is now Black and White. Tk Maxx is Orange and Red. ]]> 2019-02-26 15:05:44 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335396869 P4: 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335397146 2019-02-26 15:06:09 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335397146 QR code 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335397631 A QR code is something that holds a huge amount of information about a certain type of product. Anyone can use the QR code by their smartphones. ]]> 2019-02-26 15:06:58 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335397631 Broadcasting in-store 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335397862 Electronic displays are set up to display key messages and information using TV screens. The content which is used can change throughout the day and to make sure that the key messages are displayed at set times. This reduces the use of paper and the out-of-date material that is used. 

    ]]>     2019-02-26 15:07:20 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335397862     Touchscreen/Windows/Interactive 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335398167 This is a form of electronic note pads and tablets that are available for customers to us. This can be for the customer to obtain more information about a product or in some cases to call the shop assistants over. ]]> 2019-02-26 15:07:46 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335398167 Digital Media 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335399214 Digital Media can be used by audio, video or images. ]]> 2019-02-26 15:09:13 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335399214 Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335430849 The colours that John Lewis in store is the same as the logo colours, this has helped customers to recognise the brand. Whereas Tk Maxx has used white and wooden flooring with accessioning the store in red and orange, for example they have used orange balloons. These are something that the customers will recognise. This is an  effective way to increase sales.
     ]]>     2019-02-26 15:57:54 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335430849     Analysis 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335431595 John Lewis has created a luxury style through introducing lighting under products. This makes them to stand out. Tk Maxx has limited the amount of lights being used in their stores and only has normal shop lights. John Lewis have clearly shown that they are highlighting luxury products. Tk Maxx could consider having more lighting in store to be as successful as John Lewis. I believe that Tk Maxx has been successful because their store doesn't come off as high end. This is an  effective way to increase sales.]]> 2019-02-26 15:59:04 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335431595 Demonstrations of new products and services. 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335487412 In store demonstrations of products are used in stores for short periods of time to promote sales of specific goods. Businesses may use them when advertising a new product to grab the attention from customers.]]> 2019-02-26 17:24:12 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335487412 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335806171 2019-02-27 09:56:52 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335806171 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335808219 2019-02-27 10:04:44 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335808219 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335808545 2019-02-27 10:05:59 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335808545 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335808914 2019-02-27 10:07:20 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335808914 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335809221 2019-02-27 10:08:31 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335809221 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335809418 2019-02-27 10:09:17 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335809418 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335809814 2019-02-27 10:10:39 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335809814 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335810047 2019-02-27 10:11:27 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335810047 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335810461 2019-02-27 10:12:45 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335810461 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335810861 2019-02-27 10:14:03 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335810861 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/335811181 2019-02-27 10:15:19 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/335811181 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/336301660 2019-02-28 09:01:45 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/336301660 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/336302580 2019-02-28 09:06:01 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/336302580 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/336302724 2019-02-28 09:06:41 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/336302724 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/336302864 2019-02-28 09:07:17 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/336302864 506787 https://padlet.com/506787/v0krpgh3uk5v/wish/336303048 2019-02-28 09:08:01 UTC https://padlet.com/506787/v0krpgh3uk5v/wish/336303048