Consideration

Conversion

Retention

https://eyecannndy.com/

e.g..

Wideshot photo of a blue pumpkin in front of New York Time Square, with the buildings in the background at night. There are lots of people staring at the pumpkin

Double exposure photo of two pumpkins in a nightclub, with flashing lights in the background. There is a DJ stand behind the pumpkins

KREA

Add your images and videos here - Halloween and then work related ones you can actually use in your content marketing!

Consideration

Conversion

Retention

CPA –Reach -Customer retention rate –Impressions -Cart abandonment rate –Downloads -Leads -Repeat purchase rate -Engagement such as comments/likes -Conversion rate -Follower growth –Referrals -Video watch time -Website traffic -Bounce rate

What questions may they ask as a result of those problems and events? How can we gather more accurate and relevant customer data to create realistic personas?

Commented

Bookmarked

Shared

Followed page

Please add links.

•Features: Describe what the product/service includes.

•Advantages: Highlight what sets it apart from competitors.

•Benefits: Emphasise how it improves the customer’s life.

•Problem: Identify a relatable issue or pain point the audience faces.

•Agitate: Amplify the problem's emotional impact, making it feel urgent.

•Solution: Provide a solution—your product or service—showing how it addresses the issue.

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

•Attention: Grab the audience’s focus with a compelling headline or opening sentence.

•Interest: Maintain their attention by presenting engaging and relevant information.

•Desire: Stir up a desire by emphasising how the product or service benefits the audience.

•Action: Conclude with a clear call-to-action (CTA), guiding the reader on what to do next (buy, sign up, etc.).

Facebook

X

LinkedIn

TikTok

https://www.perplexity.ai/

PLEASE ADD EXAMPLES- (SCREENSHOTS) (LINKS)

https://uk.linkedin.com/company/grad-girl-marketing

https://www.instagram.com/gradgirlmarketing/?hl=en

https://www.tiktok.com/@gradgirlmarketing

•Conflict: Highlight a relatable problem or obstacle.

•Resolution: Present the product or service as the means to overcome the problem and achieve success.

•Emotional Appeal: Engage readers emotionally, making the story memorable and persuasive.

https://pictory.ai/

UPLOAD YOUR VIDEOS / LINKS HERE.

Character/persona

Tone

Language

Purpose

•Identify the Target Audience: Understand their needs, desires, and pain points.

•Define the Primary Benefits: Specify how the product/service resolves a need or delivers something desired.

•Differentiate from Competitors: Clarify the unique attributes that make your solution the best choice.

•Explain the types of content that can be created for marketing communications

•Explore the factors that influence the content selection

•Recommend appropriate marketing content to meet campaign objectives

•Use Gen AI tools to be able to create different types of content

•Understand how to structure prompts for Gen AI tools

•Apply different copywriting techniques

•Understand asset management and quality management of assets

https://trends.google.com/trends/

https://answerthepublic.com/

https://explodingtopics.com/

https://www.reddit.com/

If you have access to a google AdWords account then use Keyword planner tool

https://ads.google.com/

Please add some links from your business website / social media etc.

Graphics (including infographics and computer-designed imagery)

Photography

Short-form video

Long-form video

Written content

Audio

White papers

User-generated content

Equipment ( You have done this in Task 6 so copy it over)

Cost - put low, medium or high or £/££/£££

Resources (what people / roles do you need to hire)

Engaging – Should be designed to capture attention, spark interest or encourage interaction

Clarity – Should be clear and easy to understand

Consistency – Should be aligned with the brand’s voice and maintain consistency across different platforms

Advantages

Disadvantages

Hardware/software needed

Then she discovered Elite Bridal. The moment she stepped inside, her eyes fell upon a breathtaking gown with an illusion back and gorgeous pearl detailing. It was everything she had ever dreamed of—but she was worried about the money. She knew weddings were expensive and didn't want to spend all the budget on her dress.

Noticing Emma's hesitation, a lovely sales consultant approached her with a warm smile. “At Elite Bridal, we offer flexible payment plans with no credit checks, so you can get your dream gown without the financial stress,” she said.

Hope reignited, Emma tried on the gorgeous gown. As she looked in the mirror, she felt like a true bride for the first time. It fit perfectly, hugging her curves in all the right places. With the consultant’s help, she secured her dream dress without the financial stress she feared.

On her wedding day, Emma walked down the aisle in her dream gown, radiating confidence and joy. She realised that with the right guidance, she didn’t just find a dress; she discovered a way to make her dream come true.

tiktoks

newsletters for brands withtin company

analytical work acros different companies within our company

-worry about delivery time

-not being able to trust and meet us in person

-not being well known/popular

when will i recieve products if im in this postcode?

how can i know this product will help me in a certain amount of time?

how/when can i see you at this event?

questionare,respond more to feedback and socials,sort our web out

• Uncertainty when choosing products (gift vs. self-purchase).

• Too many options without enough guidance.

• Lack of trust in checkout security.

• Missing key dates like Christmas, Valentine’s, Mother’s Day.

• Not feeling the brand speaks to their personal style or needs.

Questions They May Ask

• “Which jewellery style is right for me or the person I’m buying for?”

• “What’s the difference between silver, gold-plated, and solid gold?”

• “When is the last date I can order to get delivery in time?”

• “Is this checkout safe?”

• “Why should I choose this brand over others?”

• How to Gather Better Data for Realistic Personas

  • Use sign-up forms with intent questions (who they’re shopping for, what type of jewellery they wear, what metal they prefer?)

  • Track browsing and purchase behaviour (e.g. Black Friday-only shoppers vs. repeat buyers).

  • Collect post-purchase feedback (why they bought, satisfaction).

  • Use A/B testing to see what messages resonate.

  • Encourage UGC and surveys to get insights into customer motivations.

social media

find where were lacking and make small consistent gradual improvements for content ideas

whats trending

what our age range can relate to

Hair Loss - Google Trends

Magnesium Supplement - Answer the public

Top 5 Supplements to take - Reddit r/Supplements

What is the best XYZ Supplement? - Gogle Trends

Sexual Health Supplements for men - Reddit r/biohackers

people are interested in incorpuratng it in diet eg yogurt and bread so focus on these products that can be used with that and mke content around that

people are mainly worried how it affecs with their mental health and bloating so focus on educating them around this

kefir products are of intrest so look and see if our competitors are doing this also we sell plenty of kefir products

Bridal Jewellery Sets- Gift sets we offer

Jewellery Essentials - everyday jewellery guide

What is gold plating - info on our metals and sustainability

Wedding Dress Styling - styling jewellery for a wedding

Autumn Fashion - autumn outfits with jewellery

Types of Pearls - info on the types of pearls and ethically sourced

Jewellery making class - in-depth videos behind the making of our jewellery as it is handmade in house

Answer the public-

Jewellery Care - guide to looking after your jewellery

Can jewellery be re plated?- can talk about our policies and warranties

2- Audio

3-Written Content

4- Long-form video

5-Short-form video

6-Photography

7-Graphics

8-White Paper

audio

white paper

long form

short form

photo

graphics

written

Photography: https://naturesfix.co.uk/blog/multivitamins/multivitamins-how-long-does-it-take-for-them-to-start-working/

Short Form: https://www.tiktok.com/@naturesfixuk

Long Form: https://www.youtube.com/@YourHealthBasket

Written content: https://naturesfix.co.uk/blog/multivitamins/multivitamins-how-long-does-it-take-for-them-to-start-working/

photo-product images

audio-tiktok trending sounds

longform-interview on yt

shortform-tiktoks

written-newsletters informing

white paper-

user generated-

https://www.instagram.com/p/DNQzhrQzxdx/?img_index=1

Photography- https://www.instagram.com/p/DN02lM80Nga/

Short Form Videos-

https://www.tiktok.com/@lilyandrooldn/video/7541031084281187606

https://www.tiktok.com/@lilyandrooldn/video/7516621607931055392

Long Form Videos-

https://www.instagram.com/reel/DM4xWcAJD6f/

Written Content - https://lilyandroo.com/pages/shop-the-look-wedding-jewellery

UGC- https://www.instagram.com/p/DN3bWthUNfI/?img_index=1https://www.instagram.com/p/DKm3CX-sKfA/

2.Audio

3.Written content

4.long-form video

5.short form video

6.Photography

7.Graphics

8.Whitepapers

advantage:you dont have to always know the language,memeroble

disadvantage;doesnt display much info

software:canva,adobe? drawing?

photo- reason:convey emotions through sight

advantage:dont need to know language,can be emotive

disadvantage:not everyone will see or undestand without explanation,has to be good quality,wont effect everyone in same way,up to interpret

software;expensive cameras?

short form: reason:engage quickly

advantage:quick,easy to create,bring initial interest

disadvantage:doesnt keep ppl engaged for long

software:tiktok,insta,camera

longform:Reason:to educate,entertain

advantage:information,speach and image,engage the viewer and they leanr,build trust

disadvantage:too long,boring,

software:youtube,camera,editing apps

written conten: reason:informative and pursuade

advantage:factual,informative,

disadvantage:not everyone reads same language

software:keyboard,computer,newsletter,klaviyo

audio: reason:sounds ppl relate,enjoy

advantage:connects to person,hear better than speak

disadvantage:not understanding sound,can only do so much

software:spotify,tiktok,insta,editing

white paper: reason:indepth reporting,adressing

advantage: extremely informative,good detailed understanding you cn rely on

disadvantage:not so entertaining,could get boring or contradicting

software:laptop,written,newsletter,newspaper

usg- reason: find out what our users are like/doing

advantage:feedback,understanding on customers ex

disadvantage:only find so much,not always that neccesary/informative

software: online,socialmedia

Engaging - Create more content that answers questions and provided real value to them - making it easily shareable, more detailed analysis of what our competitors are doing for content

Clarity - Continue to keep Social post clean and minimal to keep it simple to follow and understand. Don't cover any complex topics in detail without linking to blogs or another form of detailed content.

Consistency - Continue to ask ChatGPT, collegues etc to check content against previous content to make sure that values and tone are the same.

we could stay more relevant if we do larger marketing tasks like iterviews,socail media trends and prehaps even billlboards to get our name out more

engaging: we engage slightly through 2 events a year but we could defenitly push to do more in our local area and on socials with q&as

clarity: we need to have more clear detail of our products and website so it is easy to use and understand the products their buying

consistency: we need to be more consistent with our brand image,text and social posting,right now were in a odd stage of finding out what we want our brand to look like still and seeing if its working well with the public

• We offer seasonal campaigns over gifting periods

• ugc bridal content & stories for inspiration and reviews

• Push best sellers as these are products people love

• Use nosto to recommend products based of website behaviours

  -How could we improve

• Gather more intent-based data through surveys and quizzes.

• Introduce more personalised recommendations on the emails/sms

  Engaging-

• Short-form videos and UGC campaigns capture attention on Instagram, TikTok, and Pinterest.

• Styling flatlays for inspiration for outfits with jewellery

• Behind-the-scenes Videos

  -How could we improve

• Introduce interactive polls and quizzes in social and email.

• Be more personalised in emails

• More engaging, less selling as this is something that is does a lot. Don't provide a lot of info on products/making and storytelling

  Clarity-

• Clean and minimal product photography

• Consistent across platforms

  -How could we improve

• Provide comparison guides (e.g., silver vs. vermeil vs. gold) to reduce confusion.

  Consistency -

• Maintain a consistent brand tone of voice (luxury yet approachable).

• Use aligned visual assets across email, social, and ads.

• Organised email assets (UGC, campaigns, bridal, packshots) ensuring uniformity

  -How could we improve

• Create brand guidelines for creators for ugc and start paid partnerships to get more polished content and have more control over ugc

whitepapers

ugc

photography

audio

graphics

short form

long form

Intellectual property is something that you create using your mind - for example, a story, an invention, an artistic work or a symbol.

Copyright protects your work and stops others from using it without your permission.

Intellectual property

Having the right type of intellectual property protection helps you to stop people from stealing or copying:

• the names of your products or brands

• your inventions

• the design or look of your products

• things you write, make or produce

You get copyright protection automatically - you do not have to apply or pay a fee. There is not a register of copyright works in the UK.

You automatically get copyright protection when you create:

• original literary, dramatic, musical and artistic work, including illustration and photography

• original non-literary written work, such as software, web content and databases ex....

Marketers must be super careful with data collection - think email sign-ups, cookies, tracking pixels. You need clear consent, easy opt-outs, and transparent privacy policies. Non-compliance risks hefty fines and reputational damage

2. Defamation
Defamation is when someone publishes false information about another person or company that harms their reputation.

When creating campaigns, competitor comparisons or influencer content, marketers must stick to verifiable facts. Negative claims about competitors could turn into legal headaches if they cross the line into defamation.

3. Misleading Claims

Misleading claims are statements in advertising or marketing that deceive or mislead consumers, intentionally or not.

Brands must ensure that all claims (health benefits, product performance, pricing) are accurate and substantiated. Misleading ads can lead to complaints to the ASA, fines, product recalls, and loss of consumer trust.

4. Right of Publicity
The right of publicity protects individuals from having their name, image, likeness, or other personal attributes used for commercial gain without their permission.

When using photos, videos, or endorsements of real people - including influencers - marketers must have written permission or proper licensing. Using someone’s face or name without consent can lead to lawsuits.

5. ASA
The ASA is the UK’s independent regulator of advertising. They make sure ads are legal, decent, honest, and truthful, enforcing the CAP Code (advertising rulebook).

Marketers must comply with ASA guidelines in all campaigns, from social posts to TV ads. Missteps can lead to banned ads, public rulings, and bad press. It’s all about keeping messaging fair and responsible.

6. Accessibility Compliance
Accessibility compliance ensures that marketing materials can be accessed and understood by people with disabilities, following guidelines like WCAG.

Campaigns need inclusive design - alt text on images, readable fonts, colour contrast, captions on videos. Making marketing accessible not only avoids discrimination claims but also expands reach to a wider audience.

7. Transparency
Transparency in marketing means being open and honest about products, services, data use, and business practices.

Consumers expect brands to be upfront - from clear pricing to disclosing sponsored content and data use. Being transparent builds trust, loyalty, and positive brand reputation, while lack of transparency risks backlash.

8. CSR Claims
CSR claims are statements about a company’s efforts to operate ethically.

CSR is a huge selling point, but marketers must be cautious to avoid "greenwashing" or exaggeration. Authentic, verifiable CSR messaging can strengthen brand image and attract values-driven consumers.

A data protection law in the UK that governs how companies collect, use, and store personal data.
Non-compliance can lead to heavy fines and reputational damage.

Defamation

Making false statements that harm someone’s reputation.
If Nature's Fix publishes false negative claims about a competitor or an individual , it could face legal action and damage its credibility.

Misleading Claims

Advertising or promoting products with false or exaggerated statements.
Claiming a product "cures" an illness without scientific backing could get Nature's Fix in trouble

Right of Publicity

The right of individuals to control how their image, name, or likeness is used commercially.
If Nature's Fix uses a celebrity or customer photo/testimonial in marketing without permission, it could be sued for unauthorized use.

ASA (Advertising Standards Authority)

The UK’s regulator of advertising across all media, ensuring ads are legal, decent, honest, and truthful.
If Nature's Fix runs an ad with false health benefits, the ASA can ban the ad and damage your brand’s reputation.

Accessibility Compliance

Ensuring digital content and physical spaces are usable by people with disabilities.
website must be accessible or Nature's Fix could face discrimination complaints and lose customers.

Transparency

Being open and honest about company practices, ingredients, sourcing, pricing, etc.
Clear labeling and honest communication help build customer trust and prevent backlash from hidden or misleading practices.

CSR (Corporate Social Responsibility)

A company’s efforts to positively impact society and the environment.
Nature's Fix can improve its reputation by sourcing sustainable ingredients, supporting community health initiatives, or reducing packaging waste.

Wideshot image of a witch flying on a old wooden broom, through New York Time Square. The witch should be in the middle left 9th of the shot being lit by the advertisement boards. The witch will be wearing a old black hat and a black trench coat.

of a black cat with big green eyes infront of a bunch of pumpkins thats set outside the front of what looks like a tall haunted house,that has autumn leaves around it and is daylight time

close up

of a puddle that has the reflection of someone that looks kind of like a siloette of a clown with a dim exposure and a evening gloomy autumn surronding.

Create a dark, atmospheric image of Thing from the Wednesday series reflected in a broken piece of glass within a dimly lit dorm room. The reflection is slightly off-center, with shadows and eerie ambient lighting filling the space. In the background of the reflection, reveal the faint, unsettling silhouette of a figure watching.

consideration-interview on yt to educate

conversion-reminder newsletters&social posts,or giveaways

conversion-incentives like discounts for certain customers

retention-follow up emails

Consideration: Educational Post + Customer Review https://www.instagram.com/p/DONh5EijQMd/?utm_source=ig_web_copy_link&igsh=enp2eTdlbHJvM3R4

https://www.instagram.com/p/DN8cXNBjyz-/?utm_source=ig_web_copy_link&igsh=Y29qem5qaTlsZXFi

Conversion: Optimised product pages https://naturesfix.co.uk/product/probiota-bifido-60-veg-caps-seeking-health/

Retention: Email Marketing with educational format. Educational content -> this product category can help with this issue.

Blog of real brides on the website

https://lilyandroo.com/blogs/real-weddings/eleanor-wedding?_gl=1*130ft3w*_up*MQ..&gclid=Cj0KCQjwtMHEBhC-ARIsABua5iRvTpyulVUlcg69fD5JXpACVYz2239_CJn_wuEuuyQLoP0NSezfTlEaAjcBEALw_wcB&gbraid=0AAAAAC6COpDUt8eZeH5tztveX8OPiIfBK

Giveaways-

https://www.instagram.com/p/DNK5y5jABXn/

Consideration- Reviews on landing page and inspiration

https://lilyandroo.com/?srsltid=AfmBOoqYwSpgyICKobJeqZHuCj3JkbEeNibzy-tDY6kjy3qt-wzXh3HO

Email newsletters with curated product selections

https://www.instagram.com/p/DNQzhrQzxdx/?img_index=1 - Styling guides

Conversions- gift guide https://lilyandroo.com/collections/most-gifted-bac960

Free shipping/returns information

https://lilyandroo.com/products/gold-multi-pearl-bracelet

optimised pages

Retention-

Loyalty Programme

https://lilyandroo.com/pages/loyalty-club

Reaching out to Brides asking to submit their wedding and when they get featured we gift them £50 off code

• Reach

• Impressions

• Website traffic

• Follower growth

• Video watch time

Consideration

• Engagement

• Leads

• Downloads

• Bounce rate

• Website traffic quality

Conversions

• Conversion rate

• CPA

• Cart abandonment rate

• Checkout completion rate

Retention

• Customer retention rate

• Repeat purchase rate

• Referrals

Also

• Loyalty programme sign-ups / usage

Consideration: Website traffic, Cart abandonment, Leads, Enagement, Bounce rate

Conversion: CPA, Conversion rate, Web traffic, watch time, engagement, bouce rate

Retention: Retention rate, Repeat rate, referrals, Engagement

consideration:follower growth,comments,video watch,bounce rate

conversion:downloads,leads,cart,cpa,

retention: customer retention,repeat purchases,comments

https://www.instagram.com/p/DOfqSI-CDDA/

https://www.instagram.com/p/DOYuHKsDq6Q/

https://vm.tiktok.com/ZNdb735xq/

https://vm.tiktok.com/ZNdb7CgKR/

https://www.linkedin.com/posts/harshita-m-agarwal_identity-led-marketing-ugcPost-7371838128497803264-uWcm?utm_source=share&utm_medium=member_ios&rcm=ACoAADAmRb8BauzloPwPYLiFG-jvy4ctqhT7L40

lydia millen

https://iconequestrian.com/

https://www.instagram.com/georges_bakery/?hl=en

https://www.essexyoungfarmers.com/chelmsford

also family& friend accounts

https://www.instagram.com/reel/DK8YNeWTxPW/?igsh=MW10a2poajc5ZW5sbg==

Commented: 

https://www.instagram.com/p/DOf5060jESE/?igsh=MXI3djBzZm8yNjV6Mw==

Shared:

https://www.instagram.com/p/DN9OWFJkhZt/?igsh=dG9vbXZyemZ4bW11

Bookmarked:

https://www.instagram.com/reel/DOKGtZ6k7zt/?igsh=eHBnaGJ0YXk4b2lr

Followed: 

https://www.instagram.com/reel/DI4tBEFz-f1/?igsh=M29qODQ5ZnJhcDVt

https://www.instagram.com/galswho/

https://www.tiktok.com/@ambardriscoll?lang=en-GB

https://www.instagram.com/thefangirlnation/

https://www.instagram.com/maebestore/

https://www.instagram.com/mcu_direct?igsh=cTMxejhmZTNkaXlj

https://www.tiktok.com/@itsdaddymay?_t=ZN-8zfKQZFLGMQ&_r=1

https://www.tiktok.com/@firedepartmentchronicles?_t=ZN-8zfKScfFoix&_r=1

https://www.tiktok.com/@shortsbr.z?_t=ZN-8zfKVjldB4Q&_r=1

sa=L&ai=DChsSEwiLu87yntOPAxXSk1AGHf1RCkkYACICCAEQABoCZGc&co=1&ase=2&gclid=CjwKCAjwiY_GBhBEEiwAFaghvqpdqwJzVkp2xP573vEZ_2CymtkLIGRaObM8eS1Y2AumWR1KGecW9xoC0kkQAvD_BwE&cce=2&category=acrcp_v1_32&sig=AOD64_2hOjDpJs1OUYhLSCvOkSvlPxo30w&q&nis=4&adurl&ved=2ahUKEwin48jyntOPAxXkQ0EAHYb8Hb4Q0Qx6BAgKEAE

https://www.instagram.com/ggbakes_/

Instagram

• Best time to post: Weekdays between 9 a.m.–12 p.m. local time show high engagement, but testing for your own audience is critical.

• Tone/voice: Authentic, positive, and visually inspired. Community engagement is key—respond to every comment and use calls-to-action.

• Content that works best:

  • Short-form video (Reels), behind-the-scenes, day-in-life, memes.

  • High-quality images, carousels, and trending audio.

  • Consistent brand colours and styles for a recognisable feed.

• Best practices:

  • Encourage interaction in captions (questions, CTAs).

  • Use trending audio to increase reach.

  • Maintain visual consistency across posts.

Facebook

• Best time to post: Mornings (8 a.m.–11 a.m.) on weekdays are generally effective.

• Tone/voice: Warm, human, authentic. Storytelling and relatability drive shares and engagement.

• Content that works best:

  • Short-form video, native images, and stories.

  • Thoughtful, informative, conversation-starting posts.

  • Community-focused, personal content—avoid overly polished brand messaging.

• Best practices:

  • Reply quickly to comments and DMs.

  • Encourage sharing (especially in private messages).

  • Adapt content formats for Facebook (don’t simply repost from Instagram)

X (Twitter)

• Best time to post: Weekdays around noon–3 p.m. local time for B2B, and evenings (5–8 p.m.) for B2C.

• Tone/voice: Concise, conversational, sometimes witty. Real-time, timely responses and engagement are valued.

• Content that works best:

  • Video, GIFs, polls, images for higher engagement.

  • Trending topics, questions, and rich media tweets (multimedia).

• Best practices:

  • Leverage hashtags (up to 2 is ideal), trending topics, and tag others.

  • Respond quickly to mentions.

  • Build credibility by consistently sharing quality, trustworthy content.

LinkedIn

• Best time to post: Weekdays (Tuesday–Thursday) between 8–11 a.m. are prime for professional engagement.

• Tone/voice: Professional, insightful, supportive. Focus on thought leadership and value creation for peers.

• Content that works best:

  • Industry insights, how-tos, employee spotlights, behind-the-scenes, and short-form videos (60–90 seconds).

  • Visual content—images, vertical videos, concise carousels.

  • Encourage thoughtful discussions.

• Best practices:

  • Tag relevant people and use up to 3 specific hashtags.

  • Limit external links; prioritize native content.

  • Engage by replying to comments and sparking conversation

TikTok

• Best time to post: Off-peak hours (2–4 a.m. EST) are an interesting trend, but experiment to see what works for your audience.

• Tone/voice: Playful, authentic, experimental. A sense of humour and a positive personality are essential.

• Content that works best:

  • Short, quick-hook videos (3–60 seconds); both vertical and horizontal formats.

  • Trending sounds, challenges, and creative storytelling.

  • Mix of native video, carousels, and behind-the-scenes.

• Best practices:

  • Hook viewers in the first 3 seconds.

  • Use 2–3 relevant hashtags and trending sounds.

  • Prioritize watch time, authentic personality, and frequent experimentation with formats

• Algorithm impact:

  • Prioritises posts with high, early engagement—likes, comments, shares, and DMs boost distribution, especially within the first hour of posting.

  • Relationship strength, content type (Reels, carousels, static), recency, and user interactions all factor into what users see on Feed, Explore, Stories, and Reels.

• How to boost reach/engagement:

  • Encourage quick engagement (ask questions, prompt shares/direct messages).

  • Use trending audio and features (Reels, carousels, stories).

  • Reply to comments and DMs quickly.

  • Focus on authentic, original content over reposts and minimise too many hashtags.

Facebook

• Algorithm impact:

  • Prioritises content that sparks meaningful conversations (length and quality of comments, replies, and shares matter more than likes).

  • Posts from friends, groups, and communities users engage with the most get boosted; recency matters, but is less critical than engagement.

• How to boost reach/engagement:

  • Post interactive, conversational content (polls, open questions, live video).

  • Engage back on comments promptly.

  • Aim for content that generates discussion (not just reactions or short replies).

  • Utilise groups and community-focused features.

X (Twitter)

• Algorithm impact:

  • Engagement-weighted: replies, quote tweets, retweets, and media tweets are prioritised; likes have less impact.

  • Recency matters—fresh posts, especially on trending topics, are heavily favoured.

  • Premium accounts and niche engagement receive an extra algorithmic boost.

• How to boost reach/engagement:

  • Respond quickly to replies and tag relevant accounts.

  • Use trending topics, relevant hashtags, and engaging visuals (photos/videos).

  • Participate in trending or niche conversations; post timely content.

LinkedIn

• Algorithm impact:

  • Heavily rewards thoughtful comments (over 10-15 words), meaningful discussion, and posts that spark industry-relevant conversation.

  • Early engagement in the “golden hour” after posting can dramatically expand reach to secondary/tertiary connections.

  • Native content (carousels, PDFs, infographics) is favoured over external links, and video reach has dropped sharply.

• How to boost reach/engagement:

  • Initiate or join substantive conversations—avoid engagement bait.

  • Post consistently, but focus on value/professional insight.

  • Engage with others before and after posting, and reply thoughtfully to all comments.

TikTok

• Algorithm impact:

  • Prioritises videos matching user interests (niche “verticals” like #BookTok); user interactions (watch time, completion, shares) are heavily weighted.

  • Search intent matters: keyword-rich captions, hashtags, and on-screen text help content be found via search as well as the For You page.

  • Trends, sounds, and session depth (how long users stay after watching) all play a role.

  • How to boost reach/engagement:

  • Hook viewers in the first 2-3 seconds.

  • Optimize captions/hashtags for keywords and search intent.

  • Use trending sounds and reply to comments to boost signals.

  • Create content targeting niche communities and encourage shares.

Facebook

• Post high-quality visuals and content.

  • Use engaging captions and encourage shares/comments.

  • Mix promotional, educational, and entertaining content

  • Best Times to Post:

    • Weekdays, late morning (9-10 AM) or early.

    • Avoid weekends for business posts.

  • Best Tone/Voice:

    • Conversational and friendly

X

• Keep messages short and snappy with trending hashtags.

  • Post consistently and often; real-time updates work well

  • Best Times to Post:

    • Weekdays, especially late morning and early afternoon (9 AM–4 PM)

    • Best Tone/Voice:

      • Witty, informal, and energetic

inkedIn

• Share professional achievements, industry insights, and career stories.

  • Use concise, value-driven messaging with a compelling hook

• Best Times to Post:

  • Weekdays, especially Tuesday to Thursday.

  • Peak hours are 10 AM–12 PM

  • Best Tone/Voice:

    • Professional but personable; informative

• TikTok

  • Best Practices:

    • Use eye-catching, authentic, and creative videos.

    • Keep videos short and engaging; participate in trends

Best Times to Post:

• Tuesdays and Thursdays, especially between 10 AM–6 PM

• Best Tone/Voice:

  • Fun, casual, energetic, and authentic

  • 
    

Best time to post for weekdays is either 11am-1pm or 6pm to 8pm as this is when people will be on lunch breaks at work or resting in the evenings after work. Avoiding early mornings or late nights unless brand knows audience is night owls.

Keep the tone and voice friendly and approachable with some slight cheekiness if suited, however keep it conversational, short and snappy other wise people will loose attention.

Reels, carousels work best with different formats being best for each. Stories and Aesthetic posts also work but not as promoted within algorithm as Reels/Coursels. 

Facebook

Best time is typically around 1pm - 3pm, sundays can also perform very well as people scroll lazily. Slightly more polished friendly tone and voice than instagram. Community focused content, longer form posts, events and lives and shareable visuals work best on Facebook. 

X (formerly Twitter)

8am - 10am or 5pm to 7pm work best on Twitter/X, witty fast and reactive tone and voice work best, it needs to be clever but concise, you have split seconds to make people stop and care on Twitter. Short, snappy updates typically do best but closely followed by real-time updates threads and engagement driven posts tend to work as well.

LinkedIn

Tuesdays-Thursdays a 8am -10am and 12pm to 2pm, avoid posting on weekends as this is when most people are not at work and people don’t typically check linkedin outside of work. Tone needs to be professional but relatable, with educational content. Industry insights, BTS, Value and coursels typically work the best on linkedin.

TikTok

Evenings are the best time to post, 6pm onwards to 10/11pm, this is when people are typically doom scrolling. Casual and fun tone with authentic and playful voice. Trends, educational hits and skits typically do the best on TikTok.

Algorithm: relationship + interest + video retention.
Quick wins: post Reels with 0–3 second hooks; get rapid likes/comments/saves; use native stickers and keywords to optimise discovery.

Facebook

Algorithm: meaningful interactions + recency + time on platform.
Quick wins: spark conversation with open questions; use Live/Events; prompt shares and saves rather than one-word reactions.

X

Algorithm: timeliness + relevance + conversational traction.
Quick wins: be fast on news; use threads for depth; invite replies and quote-retweets.

LinkedIn

Algorithm: relevance to professional network + quality comments.
Quick wins: share original insights and lessons; finish with a prompt that invites long comments; use document/carousel formats.

TikTok

Algorithm: personalised for you page based on watch, rewatch and interactions.
Quick wins: hook in 1–2 seconds; maximise watch-through and rewatch; use trending sounds but keep original creative.

• Algorithm:

  • Uses AI ranking systems, prioritizing posts by user relationships, relevance, recency, and originality

  • Impact on Reach and Engagement:

    • High engagement soon after posting boosts reach.

  • Facebook

    • Algorithm:

      • Uses machine learning to predict user interests, prioritizing friends, groups, and highly interacted content.

      • Engagement signals: likes, comments, shares

      
      

      • Impact on Reach and Engagement:

        • Posts getting quick interactions are shown to more people.

        • Content in groups or live video can achieve higher engagement and organic reach

• X

  • Algorithm:

    • Ranks tweets by relevance, recency, and engagement (retweets, likes, replies).

    • Trending topics and hashtags play a big role

• Impact on Reach and Engagement:

  • Timely tweets with replies and retweets get algorithmic boost.

  • Viral tweets can spread rapidly beyond followers.

LinkedIn

• Algorithm:

  • Prioritizes professional relevance, user interactions, and original thought leadership.

  • Engagement signals: likes, comments, shares, post quality

• Impact on Reach and Engagement:

  • Posting original insights and encouraging comments increase reach.

  • Content with early strong engagement may trend in users’ networks

• TikTok

  • Algorithm:

    • Highly personalized, tracks watch time, rewatches, likes, and shares for every video.

  • Impact on Reach and Engagement:

    • Immediate viewer engagement and watch time multiply reach.

• 
  

  • 
    

  • 
    

  
  

Not enough information

Not eye catching

Irrelevant

Low sense of community

Weak CTA, Engagement Hook

Irregular tone and voice

we keep trying to target 'our age rnge audience' but maybe we need to try be better for others and then wed do well

were trying to do too much and need to strip it back down to perfect the basic website and agree on a visual

focus on more detail for our high end products

Overly sales driven -

https://www.instagram.com/stories/highlights/17932563548660410/

Weak Community outside of bridal-

https://www.instagram.com/reel/DN2kbhRUInK/

Not clear CTA -

https://www.instagram.com/reel/DOMBuWdCDJl/

persona:friendly

tone:honest,helpful,trusting

language:informative,fun!

purpose:educate,engage,amplify

Tone: Direct + Scientific

Language : Fun + Savvy

Purpose: Educate, Inform, Sell

Personalised

Sustainable

Luxury

Capsule

Tone-

Warm

Soft

Friendly

Thoughtful

Language

Simple

Polished

Story telling

Purpose-

To create meaningful, beautifully designed jewellery that celebrates life’s moments

Part of personal stories

Get in Shape With 10 Minutes A Day!

Interest:

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Desire:

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Agitate:

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Solution:

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Interest:only 10 mins,fits into lifestyle

Desire: getting in shape quick,before holiday?

Action:sign up now,simply fromyour phone!

A: Busy schedules and daily demands often push fitness to the bottom of the list, leaving you feeling guilty, tired, and unmotivated.

S: Our 10-minute daily workouts are designed to fit effortlessly into your lifestyle, helping you stay active, energised, and in control, all from the convenience of your phone.

With only 10 minutes of movement a day, all from the convivence of your phone, you can get in shape!

Advantages:

You don't need to find the time, just get up 10 minutes earlier, check your phone and you can get into shape!

Benefits:

Finding the 10 minutes a day to get in shape, will give you more time to spend with your loved ones!

Advantage: Accessible anytime, anywhere, directly from your phone, making it easier than ever to stay consistent.

Benefit: Improve your physical health, boost your energy, and finally put yourself first, even on the busiest days.

advantages: dont need to spend 2 months just 10 days!

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Responsibly sourced, responsibly made

She then discovers Nature's Fix, the world's number 1 supplement online marketplace. With over 5000 products in stock, she found the products she needed with the help of a FREE nutritional consultation.

She was recommended a mixture of Gut Health products and liposomal multivitamins.

She started taking the recommended supplements and within 2 weeks she started to notice the difference. She was feeling more healthy, more mobile, more energised and much more.

being mother and going through her life with her children thers always a need to keep up to beauty standers and have her family fit and healthy but ts hard foor her to find the time or the trusted suppliments that last long nd arnt just placebo,

one day scrolling across insta her feed brought up a giveaway opptertunity for health and wellness haskapa powder sold by yhb,she alwyas eneters in these,

luckily a few weeks later she was the winner and very quicly recieved the pprize with no hassle in quick time,she loved the product fond it worked really well boosting her energy for dealing with her busy life and she now regularly buys from us as we have a quick reliable healthy service where she can also get in tough with our teams nutritionist if she has quierys or concerns about what products to but for her kids or husband, she doesnt have to go into a store so all of this saves her time and money in her busy life,she now follows blogs and signes up to neswletters aswell as posts her reviews online/insta

She longed for something that was both affordable and lasting, with a personalised touch to mark such a special moment.

Then Ellie discovered LILY & ROO. Drawn to their ethos as a female-founded brand, she was impressed by the focus on sustainability, ethical sourcing, and hand-crafted jewellery. The option to add personalised engravings made the pieces feel uniquely hers, not just accessories, but keepsakes.

When she found her perfect wedding jewellery, Ellie also discovered matching designs she could gift her bridesmaids. The thought of them wearing the pieces on her wedding day, and for years to come, made the choice even more meaningful.

On her big day, Ellie walked down the aisle wearing her LILY & ROO pieces, radiating confidence and joy. She realised she hadn’t just found affordable luxury, she had discovered jewellery that would carry the memory of her wedding day far into the future.