POM TUT01 by GAO YIHAN 0354489

1. Choose a marketing concept

gaoyihan — 2025-02-12 10:07:13 UTC

Marketing concept

2. Explain the marketing concept

gaoyihan — 2025-02-12 10:07:53 UTC

Marketing concept believes every business is founded on the needs of its audience. Before a company can develop a product or a service, it must research what its potential customers want.

3. Give an example by choosing a company

gaoyihan — 2025-02-12 10:08:15 UTC

Apple Inc.

4. Introduce the company

gaoyihan — 2025-02-12 10:08:49 UTC

Apple Inc. is a global technology company known for its innovative products, including the iPhone, Mac, and iPad. It has earned a great reputation for high-quality design, user-friendly interfaces, and a loyal customer base.

5. Evidence

gaoyihan — 2025-02-12 10:10:00 UTC

5. Evidence 2

gaoyihan — 2025-02-12 10:10:30 UTC

6. Justification

gaoyihan — 2025-02-12 10:15:54 UTC

Apple Inc. fits the marketing concept because it is user-centered and focuses on delivering an exceptional user experience. For example, it improves products based on user feedback and creates the iOS ecosystem, enabling seamless device integration to meet consumer needs as much as possible.

7. References - Part 1

gaoyihan — 2025-02-12 10:16:40 UTC

7. References - Part 2

gaoyihan — 2025-02-12 10:17:05 UTC

Mar 2021, E.G. 22 and P.m, 8 (2021). Apple iPhone Brand Loyalty in US at All-Time High. [online] PCMag Australia. Available at: https://au.pcmag.com/mobile-phones/86210/apple-iphone-brand-loyalty-in-us-at-all-time-high.

Richter, F. (2014). Infographic: Apple Beats Competitors In Smartphone Brand Loyalty. [online] Statista Infographics. Available at: https://www.statista.com/chart/2460/brand-retention-in-the-smartphone-industry/.

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Group Member

gaoyihan — 2025-02-12 11:00:22 UTC

Gao Yihan 0354489
Devon Lee Xin Ru 0363960
Teow Her Swin 0368462
Hong Jia Yi 0358509
Mahdi Salah M. Al-Ali 0355744
Putera Muhammad Mikhail Daniel 0344330
Anabelle Tiat Woen Chee 0371023