https://padlet.com/mollyhession/uybptw9rukg6 en-us 2020-01-27 15:40:47 UTC 2026-01-23 16:31:40 UTC hello@padlet.com mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541715214 Article explaining the main characteristics of the Gen Y and the reasons for the large distinction between them and their descendants. How technology has affected their lifestyles.]]> 2020-04-30 12:10:15 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541715214 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541743650 Article comparing the attributes of Gen Z and X with those of Y and the reason for these differences]]> 2020-04-30 12:23:19 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541743650 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541749202 Clear comparison chart of the main four generations. Sets out the attributes and preferences throughout every aspect of their lifestyle - strong emphasis on the impact of technology on their lifestyles.]]> 2020-04-30 12:25:46 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541749202 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541769747 Another article analysing the reasons why Gen Y is sometimes frowned upon and portrayed negatively within the media.]]> 2020-04-30 12:32:43 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541769747 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541780656 Article about the Generation Y attributes and stereotypes they are associated with.]]> 2020-04-30 12:37:30 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541780656 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541795023 NYTimes article on the demand for younger talent within the fashion industry, especially within the luxury market.]]> 2020-04-30 12:43:36 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541795023 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541809127 Website with a link to a report regarding their consumer behaviour and spending habits. It also shows a variety of conducted research and surveys which show statistics compared with that of other generations regarding technology and its influence on their consumer behaviour. 
Also, the report shows the attributes of the millennials in all aspects of their lifestyle as well, to show the difference between them and previous generations.]]> 2020-04-30 12:49:35 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541809127 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541851880 Forbes article about the how they consider social and environmental responsibility when making a purchase. 
As well as this the article discusses which sectors they spend most of their money on and also areas which they do not in comparison to Gen X, simply because of technology development.]]> 2020-04-30 13:05:18 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541851880 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541867254 Statistics regarding their spending habits and brand perception. It also discusses the increase in debt amongst this generation due to the increased targeting of their market to make unnecessary / expensive purchases on the regular.]]> 2020-04-30 13:11:07 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541867254 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541875784 Article discussing the impact e-commerce has had on Gen Y and how this is their favourable medium of purchase.]]> 2020-04-30 13:14:08 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541875784 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541900979 How the millennials spending habits have shaped the modern economy, through ways such as renting over purchasing property and online shopping instead of bricks and mortar stores.]]> 2020-04-30 13:23:08 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541900979 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541926121 Article on the industries which have became much more popular through Gen Y's spending habits, such as travel and fitness, as these are key elements to their lifestyle.]]> 2020-04-30 13:32:00 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541926121 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541946385 Report on millennials career paths, education, job security and their attitude towards their work life in general, in comparison to previous generations.]]> 2020-04-30 13:39:03 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541946385 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541986162 Article shows some of the most popular career paths for the millennial generation. This list shows the impact of technology on their careers. As well as this they are a social generation of people and this is also shown in this list through several hospitality based jobs.]]> 2020-04-30 13:52:17 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541986162 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/541993866 How their attributes make them a valuable member to a workforce team.]]> 2020-04-30 13:54:51 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/541993866 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542000581 How the Gen Y approach fashion and their attitudes towards style and brands, as well as luxury vs high street.]]> 2020-04-30 13:56:57 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542000581 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542006698 Another article discussing the idea that millennials are not a fan of flashy designer items and much prefer subtle luxury. As well as this they tend to favour environmentally friendly brands and have a strong interest in sustainability. They are therefore able to have a larger influence on the younger generation with the increasing popularity of fast fashion and finding ways to promote a more sustainable attitude towards fashion.]]> 2020-04-30 13:58:57 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542006698 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542042886 Article about Gen Y's impact on the fashion industry and how they have the potential to save the industry through promoting ethical standards and sustainability.]]> 2020-04-30 14:10:37 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542042886 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542051224 The increase in clothing rental companies has been made popular by the millennial generation. They are interested in recycling fashion as well as staying trendy, brands like RentTheRunway provide them with the best of both worlds.]]> 2020-04-30 14:13:15 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542051224 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542067615 Article contains a comparison of the 'coolest' brands that Gen Z and Gen Y purchase from the most. The lists are kind of similar however there are a few differences which could be influenced by the older half of Gen Y, who would have a completely different fashion taste.]]> 2020-04-30 14:18:30 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542067615 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542125715 Article breaks up societal categories based on attitude towards fashion for Gen Y and shows the stores and brands that they are most likely to purchase from.]]> 2020-04-30 14:35:56 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542125715 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542189808 This article discusses the idea that there are two sections to the Gen Y. This is because there is a divide created by technological advances which cause the younger half of the generation to interact with brands differently. Those that use social media more frequently tend to be more conscious of brand discounts and loyalty schemes, which cause them to be more brand loyal.]]> 2020-04-30 14:54:55 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542189808 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542218853 Article discusses ways in which brands have been successful when marketing millennials. This generation trusts expert reviews and good brand reputation as well as favouring brands which market through interactive and social media methods.]]> 2020-04-30 15:03:42 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542218853 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542264510 This article shows evidence of how luxury fashion brands have created unique marketing strategies to win over this generations everyday consumer. They value creativity and are interested with new social media content ideas regarding how brands promote their products. It also discusses the way in which these luxury fashion houses have adapted to social media culture and humour to target these consumers, as they are at a point in life where they have the most disposable income to spend on these items.]]> 2020-04-30 15:17:45 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542264510 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542290676 Article about luxury fashion brands adapting their marketing and operations in order to target the millennial generation more. This is mainly through generating a much larger online presence, such as making links to influencers, and following the new trends to become appealing to Gen Y.]]> 2020-04-30 15:26:07 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542290676 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542357122 A report on the luxury fashion market and how these brands have to adapt to the digital age, the millennials are more likely to buy into trends than other generations therefore these luxury brands can exploit this through the use of social media and marketing.]]> 2020-04-30 15:47:03 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542357122 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/542367791 Gucci brand article discussing how targeting the millennial generation helped boost their revenue in the past few years. This generation doesn't necessarily purchase luxury to 'show off' but instead for personal satisfaction. However, this doesn't mean that they don't purchase these items at all. Gucci are working towards becoming more environmentally friendly which also lures this generation in and makes them stand out from other luxury retailers.]]> 2020-04-30 15:50:30 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/542367791 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/543072066 2020-04-30 21:16:34 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/543072066 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/543073042 Shows a collection of brands which this generation are most likely to purchase from and involve in their day to day lifestyle, as well as the subtle luxuries that they aim for too. This generation is particularly involved in the digital world, a lot of these brands have a large social media presence which include the consumer to make them more inclined to purchase their products, the millennial generation is the key target for this.]]> 2020-04-30 21:17:14 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/543073042 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/543805418 2020-05-01 11:05:13 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/543805418 mollyhession https://padlet.com/mollyhession/uybptw9rukg6/wish/543967004 What Gucci are doing to market to Millennials which has boosted their success in the past few years amongst their generation.]]> 2020-05-01 13:07:01 UTC https://padlet.com/mollyhession/uybptw9rukg6/wish/543967004