804.1M views (speakrj.com, 7th Apr 2024)

Average views per post: 13.6M views (HypeAuditor, 2024)

1. Falcon sneaker - Adidas

2. Sunglasses - Quay Australia

   
   

She also promoted products developed by her own brand:

1. Sprinter - a line of canned vodka sodas

2. Fragrance and Perfume

3. Skincare products

• Kylie Cosmetics: Her own makeup line, which she launched in 2015.

• Kylie Skin: Her own skincare line, which she launched in 2019.

• Kylie Swim: This is her own swimwear line, which she launched in 2021.

• Kylie Baby: This is her baby care line, which she launched in 2021.

• Fashion: Kylie has also promoted fashion brands such as Adidas, Calvin Klein, and Puma through endorsements and collaborations.

• Multi-platform approach: Instagram, TikTok, and Twitter

• Building a personal connection -> a sense of relatability and authenticity with her followers.

• Strategic influencer marketing -> audience's trust

• Generating hype and exclusivity: Limited-edition launches, sneak peeks, and teasers on social media build excitement and anticipation around new products.

• User-generated content: -> A sense of community and free promotion.

• Direct interaction-> strengthening the connection with her followers.

• Data analysis and adaptation

In essence, Kylie uses social media to create a multi-faceted brand experience that goes beyond just selling. It's about building a loyal community and leveraging the power of influence to drive sales and brand awareness.

Age: 26

Followers ages: female from 18 to 30

• American Beauty Standards: The American beauty industry emphasizes certain aesthetics.

• Social Media Influence: Social media is a dominant marketing tool in America. Kylie's massive social media following allows her to directly connect with potential customers and showcase her products.

• Entrepreneurial Spirit: The American Dream narrative celebrates entrepreneurship and innovation.